Strategic Planning + Hard Work = Property IN CONTRACT

We all talk about how we go above and beyond the call of duty in our businesses and there are many different opinions of exactly what that means. In a market that has been undoubtedly slow we have to be unique in our approach in doing the best we can for a Hawaii Home Seller and GETTING THE PROPERTY SOLD!

After viewing a property the Saturday before  it was obvious there would be MUCH to do as the property was a rental for MANY years. The listing was signed with the contingency that it would not be shown until all repairs and cleaning were complete. 

I started brainstorming and came up with a few ideas I thought would work to get it on the market and hold an Open House the next Sunday:

• By the next morning- Sunday-  the painter started on not only painting but spraying new ceiling throughout the downstairs. (don't ask me how it got so many dings and scrapes...they may have been walking the ceilings?)
• The painter finished up putting back the ceiling fans etc by Monday. The handyman started to do a few odds and ends and installed the new range hood.
• On Tuesday we went in to do some cleaning to put a ‘woman's touch' on everything. Argh....that took 2.5 days and it was more than what I first thought. Also, the flooring guys came in to change the tile in both bathrooms and put new baseboards and the handyman came back to finish up some final work.
• On Wednesday the new dishwasher was delivered, I put up the listing on the MLS with specific instructions that the first showing was at the first Open House on Sunday.  Added just a bit of staging (plants, rugs, table etc.) so the floor plan was evident.
• Thursday and Friday screens were cleaned, additional caulking and open lanai painted (it had splotches of three different colors) and I added the listing to MULTIPLE sites and the final touch up cleaning through Saturday.

From Wednesday to Saturday many calls came in to view the property before Open House day but they were politely declined due to  ‘work being done' and told to please attend the First Open House/Showing on Sunday.

Sunday's Open House proved fruitful and it turned out to be a great strategy for a highly desirable complex........21 groups of people (about 50+ individuals) came through and only 1 person signed in the guest book that DID NOT HAVE AN AGENT.  By Monday morning (yesterday) we had an offer in hand.  By the afternoon we had other calls from agents saying their clients came to Open House and considering putting in an offer.

The property is now in contract and in escrow.

Moral?   Even though a lot of work in a short period of time (and at minimal price) went into getting the property ready.... it was well worth it to get the property sold!

 

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Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs, she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents.

Website: www.hawaiihomesmarket.com

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