is the same as during the last crisis and the ones before it. Has the success of most of the last two decades blocked our collective memory of previous real estate and economic recessions?
I read a blog from a NY or NJ broker complaining that he knew 208 real estate offices that have recently closed, because of the bubble bursting. Well it sounds terrible, but is it? Brokerages like all small business' come and go routinely. Depending on the market area this may not have been unusual, he didn't say. It's very common for good to great salesmen to open their own office and fail simply because being the broker is different than being the salesman! Sales people, very good salesmen are often subject to the "Peter Principal" promotion until they reach their level of incompetence.
There is one basic key to success in a changing market, you need a few stupid agents!
People to dumb to know it can't be done!
People so stupid to realize that displaced homeowners and evicted tenants still have to live some where!
People so dumb that when told "It can't be done" they respond "why not?"
People so dumb they believe "There is always more than one way!"
People so dumb they believe they can do things you can't!
People so dumb they don't know when to quit.
People so dumb they don't understand failure!
People so dumb they succeed on tenacity and attitude when their smarter associate accept failure gracefully.
14 Comments on Key To A Successful Brokerage In Today's Market
NOV
05
2009
Bill I will add one to your "To Stupid List" People to stupid to know that no one is buying house, and to stupid to not sit around complaining about it.
I'm proud to be one of those stupid people! I've owned 4 businesses over my lifetime and every time they became successful, because I was too dumb to know that I wasn't supposed to succeed.
Sorry! I can't agree. "When you don't know what you don't know" Knowing what you don't know is more valuable than what you know! Knowledge and experience can be acquired, borrowed or hired. That's the problem with most real estate gurus! They tell the gullible that "you don't need any real estate experience" and leave out that if you don't have it you'll need to hirer it!
What I said was "People to dumb to know it can't be done!" It's a huge, but subtledifference!
Thanks for commenting! You just made this blog much more effective.
Sorry! I can't agree. "When you don't know what you don't know" Knowing what you don't know is more valuable than what you know! Knowledge and experience can be acquired, borrowed or hired. That's the problem with most real estate gurus! They tell the gullible that "you don't need any real estate experience" and leave out that if you don't have it you'll need to hirer it!
What I said was "People to dumb to know it can't be done!" It's a huge, but subtledifference!
Thanks for commenting! You just made this blog much more effective.
Sorry! I can't agree. "When you don't know what you don't know" Knowing what you don't know is more valuable than what you know! Knowledge and experience can be acquired, borrowed or hired. That's the problem with most real estate gurus! They tell the gullible that "you don't need any real estate experience" and leave out that if you don't have it you'll need to hirer it!
What I said was "People to dumb to know it can't be done!" It's a huge, but subtledifference!
Thanks for commenting! You just made this blog much more effective.
Bill -I love the video and the points you made regarding what makes a a Brokerage successful. My favorites are: too dumb to know when to quit and dumb enough to think you can come up with solutions no once else thought of.
You've got it! "dumb enough to think you can come up with solutions no once else thought of." When all is said and done we usually find that it's been done before and forgotten. Most of today's losers are to smart to go back to basics, just ask them.
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Bill I will add one to your "To Stupid List" People to stupid to know that no one is buying house, and to stupid to not sit around complaining about it.
Hummmmmmm maybe that is two :)