Hi, this is Oscar again.
Today I would like share with you maybe the most important principle in Short Sales. This simple principle will make you lots of money and ensure you earn well for years and years, not just in short sales but in any business.
Be Helpful: Take care of your clients, and they will take care of you.
The Short Sales business is a clear example of a business in which one person's poison is another person's meal. To be successful in Short Sales, you need to resolve the seller's and the creditor's financial problem associated with the property. Whether you are an agent or an investor, as a short seller, your job is to fix this situation such that the both seller and creditor arrive to an acceptable compromise. It is your ability to solve these issues that makes you valuable.
For you to provide a solution, and therefore be helpful, there needs to a real and perceived problem.
- The seller and the creditor need to have a problem
- The seller and the creditor need to perceive the problem
Let me explain you:
In life, perception is reality. That a client's property is causing a huge financial problem doesn't necessarily mean that the client is aware of the long term consequences. Sometimes the client perceives that loosing the property is not a big deal. As a result, despite truly needing your help, the client will feel that you are un-necessary. In this case you can't be helpful to him. So move on. It will be a waste of time.
The same is true in the case of the creditor. If the creditor, correctly or mistakenly, perceives he can recover more of the debt through a foreclosure sale, the creditor will not cooperate. In this case, arrive at the best possible solution, or move on.
Work Only Motivated Clients & Creditors
As you can see, it is not just the problem that makes clients and creditors cooperate, but almost as importantly, their perception of the problem. Motivated clients and creditors correctly acknowledge and perceive the situation. Therefore they consider you helpful to their needs. Work only with motivated clients and creditors. You will have a lot more closings!
Short Sale Effectiveness
If you are serious about Short Sales, I strongly recommend you to take Short Sales A-Z. This downloadable online video course is comprehensive. It will teach you all the ropes of the business. The knowledge you will acquire will pay for itself over and over. Not only that. Unlike other short sale materials, this course is concise, enjoyable to study and easy to review. With this course there is no need to go through tons of binders and endless repetitive CDs. In five hours you will be ready to start acting. HERE is what other students say.
Invest in Your Education
I guarantee you Short Sales A-Z will be one of the best real estate investments you will ever make. What you will learn will pay for itself over and over!
A Great Value
Short Sales A-Z gives you the most value of any of the courses out there. Do your own research to confirm this. There are plenty of courses available. Most of them are several times more expensive and offer less. Others offer un-necessary coaching with far away trainers. If they cost less, they are usually teasers designed for you to buy a more expensive program.
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