Many years ago, I had my colors done. 

The idea is to figure out which groups and shades of colors make you look terrific, and which ones make you look like an organ donor waiting to happen.  Of course, you want to go with the look-good-feel-good colors that work for you.

They say this approach is also useful when you are working on decor for your home.  You get a good feeling about a room when it's decorated in your colors.

The woman who did my analysis worked for Color Me Beautiful.  They divide people into one of four "seasons".  And people in one season, the "Autumns" like and look good in browns, golds, maroons, olive greens, and unusual shades of other colors.  But the Autumns only make up about three percent of the people on the planet!

So the other day, I showed a house where they had moved out the buyers pretty decent stuff and brought in a stager.  Well, this gal must have been pure Autumn, because it was all the shades that made my buyers (she was a spring and he was a winter) just want to run out the door!  Golden green couch, Chinese rugs with brown and gold patterns, and maroons swags. 

"Wait!" I said.  "You're reacting to the colors."  And once they realized what it was, they were able to see beyond the staging and realize it was a terrific place.  It's on the possible list now.

This made an impression because I am preparing to list a house that has all the wrong colors - out of That 70's Show!  The seller is up for letting us consign his olive green couch to Value Village and bring one in from our staging warehouse.  He's agreed to have the place painted to make the maroon walls in the master bedroom disappear and transform leaf gold dining room into an oasis of cross-season neutrality. 

And to help choose the colors, I'm going to call a favorite colleague who helped me with my own house.  Oh, my friend is a summer, but she's good at picking universal colors that everyone can feel comfortable around.

 

 

 
Post is included in group: Realtors®
Post is included in group: Stage It Forward...

64 Comments on What "Color Me Beautiful" Taught Me About Staging

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NOV
07
2009
512,429 Points 1 Featured Post Outside Blog Called Shot Master

Haha... this brings back memories.  I also had this done back in the 80s and found that I am, or was, a summer.  I was invited to one of those parties recently and was surprised that they are no longer doing the color thing... now they are mostly into spa treatment products but still offer make-up.  Smart to relate this to using colors in staging.

1:02pm • #45
319,757 Points 7 Featured Posts Attended Rain Camp Called Shot Master

Hey Pat! The yellow star fairy found you again!  Congrats!  =) 

Sincerely,

Kathleen

1:09pm • #46
170,208 Points 3 Featured Posts

I had my colors done years ago too. She said I was autumn, and I went overboard with oranges, olive greens, etc. I'll bet I looked freakish.  Now I am back to more wintry colors.  Not so garish.

BTW, did you see the scene in "Roger And Me" where Roger Moore had his colors done?  That movie is 20 years old but I watched it the other day.

Sarah in Nashville

1:11pm • #47
397,895 Points 45 Featured Posts Called Shot Master

Pat, I had forgotten all about that "Seasonal" color thing.  I too had myself "done" once and the colors the "expert" chose for me were colors I hated.  So I think there's more too colors than skin tones and so forth.  I think personality and personal history always enter in too and if a certain color makes you feel good, then I say surround yourself with it, whether it's your home or your clothing.

On the other hand, when selling your home, it's no longer about what makes you happy.  Now it's about what makes the home appeal to the potential buyers so good points.

1:37pm • #48
128,913 Points 5 Featured Posts

When changing anything in a home, color choice is free to get right . . . but costs you when you get it wrong!

1:42pm • #49
873,549 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Pat - it's challenging sometimes to get buyers to look past the decor. Sounds like you're doing all the right things to prevent problems before they happen. :)
1:45pm • #50
1,329,578 Points 189 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Pat, there is indeed a lot of meaning to color analysis. Ask any stager or Feng Shui expert. Thanks for the reminder.

3:22pm • #51
308,789 Points 11 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Pat,

Mmm....good point!  I had never thought about that before...

7:47pm • #52
149,151 Points

Perception can be everything, and if a fresh coat of paint and some Feng Shui helps achieve the selling perception, I'm all for it.  However, if I were the buyer, it would be all about the bones and layout and care of the home.  The first home I made an offer on when moving from NY to the Poconos, in January after a significant snow fall, had all the charm and pretty colors - it was everything I thought I wanted.  Came back a week later with my builder brother for a closer look - snow had melted from the roof, and the roof was sagging - went into the attic and it was propped up!  I will never, ever forget that very good lesson.

7:54pm • #53
874,587 Points 154 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Pat, I remember those days. Darn...I can't remember what I was. I think a winter. I like red's and white white's and black.

Which I wore anyway.

8:07pm • #54
988,624 Points 49 Featured Posts Outside Blog Called Shot Master

Patricia - I remember those "color me beautiful" days.  Certain color palettes can definitely turn a buyer off, it's great your seller is going to do some neutralizing.

8:53pm • #55
464,055 Points 1 Featured Post

Love the post today.....thanks for getting it out to us.   Color is so personal, I like green you like blue..... I'd forgotten about Color me Beautiful...thanks for the reminder

Patricia/Seacoast NH

8:56pm • #56
237,391 Points 5 Featured Posts Called Shot Master

I really like what staging brings to a property, but as you say, it has to be neutral and appeal to as many people as possible. Clients of mine bought a house recently that had been on the market for a long time, like 2 years. The seller had installed bright blue carpet. Expensive, luxurious, soft, bright blue carpet! Once I got my clients to see past the carpet, they bought the very best house in Tualatin in their price range. It was a real bargain.

8:57pm • #57
NOV
08
2009
113,431 Points 3 Featured Posts Outside Blog

Hi Patricia,

As a fellow redhead and an Autumn I have to throw in my two cents. I use warm Autumn colors in almost all of my listing. The basics are usually neutral and the accent colors are in warmer hues. Even in this market my listings have been selling within a a few weeks at the most. This one just sold in 4 days. Maybe there are a lot more Autumns in Seattle.

12:13am • #58
805,327 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Hi Patricia - I had my colours done many years ago and was told that I am a summer.  I have always been attracted to summer colours previously.  You can get a good sense of the season that purchasing agents at clothing stores belong to since often most, if not all, of the clothes relate to that season's colours.

8:07am • #59
2 Featured Posts

Another reason to keep it neutral and use accents for color and fun!

8:59am • #60
701,774 Points 39 Featured Posts Outside Blog Called Shot Master

Patricia: I haven't heard that mentioned in quite awhile but I do believe that colors effect our choices and feelings.  I am more open minded but your buyers definately gave an example of how staging to as many groups as possible is the best advice.  I am much more accepting of reds vs. others that I know.  I think it's a trend that needs to disappear sooner rather than later. I think the paint companies are the ones doing it!

9:11am • #61

I have to agree with Susan that here in Seattle, the warmer colors get great results.  Most stagers out there know that rich neutrals with a few color accents work wonders. I add Fall seasonal color but keep the furniture neutral. Some confuse staging with interior design. One narrows the choices to a personal style while the other broadens the appeal. Beige living room with black chairs and Fall accentsImportant to find stagers that understand this important difference.

3:33pm • #62
1,352,282 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Color Me Beautiful and people as seasons.  I hadn't thought about that in a long time.

If Autumns are 3%, what are the majority of people?

10:27pm • #63
NOV
16
2009
610,272 Points Outside Blog

You made a lot of valid points.  The pictures other stagers posted were helpful.

3:57pm • #64

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Patricia Kennedy

Washington, DC

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Evers & Company Realtors

Address: 4400 Jenifer Street NW, Washington, DC , 20015

Office Phone: (202) 364-1700

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Pat Kennedy -- author of The Irreverent Guide to Real Estate -- gives you a look at life on the streets as a real estate broker in our nation's capital. And her blog is peppered with great advice combined with humor!


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