Those of you who read my blogs regularly are frequently reminded of the need for change.   You'll recall all those tips about changing I gave you, which were instantly forgotten.    You'll recall me discussing shuffling the same five cards and expecting a different hand..

Here's something that should help in sending a wake up call about the need for radical change and fresh thinking.

For 81 years Disney's Mickey Mouse has been a national icon of a happy-go-lucky little mouse that that brings a cheerful smile to the faces of youngsters everywhere.     Well..... all that's about to change.  Disney is about to give Mickey a major overhaul to reveal a darker more sinister side of the cute and cuddly rodent.

Here are before and after photos of the pint sized varmant with an explanation of why mickey is changing faces to meet the new paradygm of today.

Disney's Mickey Mouse had apparently become more of a corporate symbol than an actual character....hence the 180 degree pivot.   The change is also designed to position Mickey more in line with today's youth market.    If you've seen the wild video games your kids are manipulating these days you'll know what's in demand at the video games stores.  Disney wants to cash in on what's in vogue today....and cute and cuddly in the video game world is not part of it.

From what I've read Mickey will have a new way of walking and a new way of talking.

This is late 2009...   The world has moved on from the quieter, gentler America we knew only 4 years ago..  

Disney is a business.....   It's a big business....   If the income motivated execs Disney see the need to change the way they market their main character, can you at long last see a need for the way you market yourself?

The world is changing while most real estate agents are remaining stagnant.....and they wonder why they're not achieving results.

Becoming sinister like Mickey is not what I'm suggesting.....but what I am suggesting is to scrap any pre-conceived notions you may have about selling and create new marketing methods for yourself.   Re-invent the way you do business.

This means taking a chance on new ideas that are well thought out.

If you're not meeting your bottom line, go back over my old blogs on marketing and start changing the way you do business.  

Thanks.  Sincerely, David

www.tailgatetags.com

(The new Mickey Mouse video comes out next year.)