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Forget the Net! Start handing out flyers!
Unless the major search engines balance their desire for profit local companies will have little to no access to a “page 1” listing.
I just did a search on Google.com using the quoted search words; without using quotes:
“home foreclosure Saint Louis” – 1 local site
“home foreclosure Saint Louis University City” – 1 local site
“home foreclosure Saint Louis Benton Park” – 0 local sites
“St Louis foreclosure Benton Park” - 0 local sites
“$500,000 4 bedroom home for sale St Louis” – 1 local site
“500,000 5 bedroom home for sale St Louis – 2 local sites
$500,000 6 bedroom home for sale St Louis – 2 local sites
So you say that your company shows up on the side of a Google map; big deal, it doesn’t tell the customer anything about the product they are looking for.
The big companies operate with links to other companies such as lending tree and lowermybill.com. The big companies have more than one website name and advertise that site name which immediately goes to the main site.
The big companies can afford and bid up the sponsored ads on the right side of a Google page. Based on the information shown above how many keywords are you going to have to go deep to get your listing viewed.
Coldwell-Banker even has non-director keywords which would have my website “blacklisted. The can use words such as “painting” and not get their site “blacklisted”.
It is time to start finding another way to get your listings seen without having to pay the major people to see your listing. Making a great site isn’t the answer anymore.
Draw your own conclusions from the below information dated 11/7/09
|
|
US Rank |
|
Backlinks |
|
|
|
|
|
google.com |
|
1 |
|
678,718 |
yahoo.com |
|
2 |
|
119,825 |
cnn.com |
|
17 |
|
85,968 |
realtor.com |
|
155 |
|
6,319 |
realtor.com |
|
155 |
|
5,319 |
yellowpages.com |
|
176 |
|
7,520 |
zillow.com |
|
239 |
|
6,512 |
bing.com |
|
254 |
|
16 |
trulia.com |
|
421 |
|
4,150 |
servicemagic.com |
981 |
|
1630 |
|
altavista.com |
|
2,106 |
|
27,782 |
centruy21.com |
|
2,626 |
|
1,370 |
homefinder.com |
|
2,869 |
|
409 |
coldwellbanker.com |
3,154 |
|
1,474 |
|
blockshopper.com |
3,844 |
|
700 |
|
kw.com |
|
4,247 |
|
711 |
mls.com |
|
22,758 |
|
104 |
prudentialrealty.com |
646,522 |
|
18 |
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