My, my, my, oh my.
I posted to my blog (Developing your contact list), went to visit a past Client who is now a nursing mother, and came back to find sixty ActiveRain emails.
On a Sunday!
Must be a Featured Post.
Nope. (Drat! ☺)
Judging from the number of emails I got after my most recent post, seems I struck two nerves, a positive one with those who left comments, and a negative one with those who didn't leave comments but chose to email me instead.
Here are some of the comments I received by email:
- "You're an idiot."—Short and sweet. Concise and to the point.
- I can't believe a marketing/business consultant is telling realtors [sic] to drive or walk around neighborhoods and then send postcards. dumb [sic].—The word Realtors is registered by the National Association of Realtors, and while they say that you don't have to use the ® symbol, you do have to capitalize the word.
- I hope your list isn't in order cause #1 should be #100.—They are not in order, but it's amazing how many homes one can sell in one's neighborhood or farm when one takes the time to get out there and actually meet one's neighbors.
- That's got to be the funniest post I've read in a long time.—Laughter is the best medicine, but a good marketing plan that one adheres to persistently and consistently is the best road to success.
- Why are you at Active Rain if you're still propounding snail mail?—ActiveRain should be a part of your marketing plan, but not the only part. (I had to look up the definition of "propounding" even though I understood the context, just didn't know the word -- love learning new stuff.)
I always enjoy it when I get feedback to anything that I do, and I would remind you Realtors that you are in a personal relationship industry. Buyers and Sellers are asking you to trust them when it comes to making or spending tens of thousands, hundreds of thousands, or even millions of dollars, either immediately or over the course of the next thirty years with a home mortgage.
Whatever you do, and I don't know of anything that's negative as long as what you do is legal, ethical, and moral -- and two of those three are up to you to decide -- make it personal, and do it persistently and consistently. If you do, you'll see long-term success.
I'll remind you of what Warren Buffet said in the Summer of 2008 about his greatest secret for becoming the world's richest person: "If everyone is doing something, do something else." For those who don't know about his biggest acquisition this past week, he bought himself an entire railroad, the BNSF Railway. We're in the Internet age and he's buying 19th Century technology?
Think about that, and then get busy. In my next post, I'll show you how to really make another piece of 19th Century technology, snail mail, work for YOU!

♪♫♫♪♪♫♪♪♪♫♫♫♪♫♪♫♫♪♪
Fifteen recent blog posts
- The ActiveRain Guerrilla Marketing Station: Developing your contact list
- Life 101: Is it time to do your homework?
- The ActiveRain History Station: A pound of pluck is worth a ton of luck
- Does your little kitty have the swine flue?
- ActiveRain Group name changes
- Does it work?
- Billions and billions and billions of symbols for your ActiveRain blog and comments
- The ActiveRain History Station: Zachary Taylor
- Where are the ActiveRain point dogs?
- Do you make friends by commenting, subscribing, or associating? Or all?
- Have you ever deleted a post at another Member's request?
- Are you doing your part to help ActiveRain?
- Did you know there are still unpaid internships in today's world?
- Have you considered taking down your web site and just relying on ActiveRain?
- What if you visit someone and they don't have a blog yet?
Helpful blog posts for ActiveRain newbies
- How to get 500 points with your ActiveRain success story
- Free help for Active Rain newbies
- 10 ways to get a featured post at ActiveRain
- How to keep people from reading your Active Rain blog
- How do you get people to comment on your blog?
- Using Active Rain more effectively by finding Power Partners
- Quit putting huge, gigantic, monster pictures in your blog. Now! (Help on resizing them)
- Using YouTube videos without slowing down page loading
- How to use the Active Rain system more efficiently

My favorite television stations on the ActiveRain TV:
ActiveRain Convention Station
ActiveRain Guerrilla Marketing Station
ActiveRain History Station
ActiveRain Library Station
ActiveRain Nature Station
ActiveRain Symphony Station
ActiveRain Travel Station
Hi Russel ~ I *cannot* believe some of the emails you received. Unreal! It's also absolutely amazing that you got so many comments without a feature - wow! I am going to have to go look at the post - clearly you struck a nerve. Amazing. And mailing is very much a viable marketing option - so's doorknocking if you're up for it.
Edited to add - I just read the post - and the one above more carefully. Sixty people emailed you??!! And many of them to complain? About that post? I'm even more amazed. It's not like you were advocating full scale 1000 letter mailings (which I stll think can be a good idea). Reaching out is never a bad thing in this business and the more that people pull back on mailings the more effective the ones that you do can be.
Liz