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86 Comments on 8 Myths of Staging to Sell - Busted.
Good one, Susan! It is so important for clients to place their home on the market properly at the onset. We get the most buyers viewing the home in the first 30 days. "Later" can cost them the sale!
Donna - great list, especially the point that "people will be able to see past my stuff." You're exactly right - no they won't! I'm not sure about point 2 though - smell is the first thing buyers notice when they walk into a house, and even though they know seller's are doing something to sell them, I still think it's a positive. A bad smelling home can be a deal breaker before buyers even get through the door.
Great list, Donna! I still have trouble cconvincing the home sellers to not cover smells with air fresheners, and better find the cause of the problem.
Donna,
These myths definitely need 'Busting,' especially the one about smells. Just keep it clean and fresh - no sprays, no candles, no gimmicks...
Thanks, Laurie
Congratulations on the feature of your article. Great blog article filled with excellent information!
For as many homes as I visit to shoot virtual tours,I welcome the smells of cookies or coffee! You still can't hide smells of cigarette smoke. One of my favorite tricks that should be busted is when a seller intalls one of those phony plastic rock waterfalls to try to hide the noise of busy streets. Sometimes they go the extreme and put one of those window pane waterfalls by the front door as well. Anyways..nice post! greg
Thanks for sharing such insightful comments and for making this a featured post! I'm delighted to have heard from such a variety of people. From stagers to agents and even brokers. It's always good to get so many different points of view.
Who knew there were so many myths about home staging?! And this is far from a complete list. Many of you have added some more in here. It seems that smells are a big problem in real estate, no matter what team (stager or agent) you're playing for. Plenty of the comments and stories made me giggle (Craig, Carole, Beverly, Malita, Vickie, Katie, Cara, Susan and Ray - "man staging"? Hmmm).
Mike in Tuscon, you've inspired me to write a totally new post. Thanks.
Anyway, I think I'll put together a follow up myth buster.
Thanks again.
P.S. Just in case you were wondering, I am based in Sydney, Australia. Entering a city/state is required to join AR. Unfortunately AR's system doesn't allow worldwide locations to be included.
Oh, I almost forgot.
Thanks too to those who re-blogged this post. Much appreciated.
Here's one for you: Home staging costs too much for the price of the house I'm selling!
You face the same battle I do with Pre-Lisitng Inspections.
Get it all done first. Take away those last minute objections before they ever come up!
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Awesome post...somehow I missed it the first time but caught it when Maureen Bray reblogged it. I am reblogging it too, and I am the 18th person to do so! Seems you have struck a nerve with this one!
Hi Sharon. Thanks for the feedback. Wow - reblogged 18 times! I'd say that's a nerve struck. Thanks to all those who re-blogged.
Donna - Make it re-blogged 19 times!!! I thought my Canadian readers would love it too. Thanks for sharing :)
And I missed it too at first and found it from Susan's re-blog above. I look at a ton of expired listing photos and certainly when the price isn't an issues many of your points apply. :) ~Rita
Thanks again. Glad you like it. With so much extra feedback I did a follow up post for this one called 8 MORE Myths of Staging to Sell - Busted.
I'm so glad that both stagers and agents got something out of it. Like J.Phillip from NY points out in #47 - we are a team.
Donna,
I love it when a seller listens to good advice, cleans, declutters, depersonalize etc..
I hate it when a seller ignores good advice OR says they will do it and then doesn't.
But then I love it when a buyer can see past the clutter and mis-appropriated rooms and makes an offer that works.
Thank you for a very good post.
I'm reblogging for my sellers.
Donna,
Wonderful blog and great reminders for our sellers. I agree with all of your points except the one about playing music as part of the staging. When I am showing houses and walk into one with music in the background, it feels warmer, alive, and more welcoming. Without the music, folks sometimes talk in whispers as though they are invading the space...
Sue
Great post!
I did a similar style article for our quarterly newsletter where I debunked common staging myths. A great myth is that staging is expensive. Good stagers give great recommendations at every consult which cost no money to implement. Other recommendations might cost the seller under $100 to do - like changing the tired hardware on cabinet doors to something more current. The most expensive staging gets is when furnishing vacant homes and even then, when you think about carrying the mortgage costs of that house for over 6 months (average time a vacant home sits on the market) versus paying between $2,500 - $5,000 for one month of staging (staged vacant homes on average sell in 28 days) its still a no-brainer.
Also, painting was mentioned above but the two pictures below highlight the phenomenal difference neutralizing the paint colour can make.
The above home which we staged for the sellers, sold privately at its first open house for the full asking price. Pictures still have the power to take my breath away!
Ha! House smells are huge and can make a potential buyer walk immediately! I remember going into property and they had a glad plug in in every electrical outlet in the house. We were sick and eyes burning...
I missed this back in November -- thanks to Monque for re-blogging it now! Now to convince the sellers.... I, too, will be printing it to include in listing presentations :)
Hello Donna,
What a terrific post! Great article and filled with good information. Thank you!
Rita