Home staging (or property styling as it's commonly known as on the Australian property scene) is really an art, not a science. One of the many things a professional home stager understands is that it's the house that's up for sale, not the home owner's bread baking ability or taste in music. So, from the sublime to the rediculous - here's 8 myths of staging to sell - busted!

1. Buyers can see past my stuff
No - they can't. 95% of house hunters shop with a 'what you see is what you get' eye. You'll be maximising your chances of a better and quicker sale if you take the time to clean out, clean up and keep your look simple.brewing coffee

2. Baking bread, brewing fresh coffee and playing soft music will make a buyer fall in love with my house.
Maybe once upon a time this was true - but most would-be buyers are onto that old trick. It's more likely to trigger alarm bells, with many wondering what it is you're trying to hide. Your buyers will be happy with a place that looks and smells clean.

3. I'll need to clear everything out to help buyers see themselves living here.
This is only partly true. Wall to wall family photos are distracting, as is your porcelain rooster collection. These things are best put away. But don't go overboard, otherwise you'll end up with a look that feels cold and sterile.

4. If it's an original feature - it adds value.
Sometimes yes - but often no. Generally a property built less than 50 years ago without being updated is more likely to appear dated, rather than classic.

5. My place isn't worth staging.
All homes are worth taking the time to present in a positive light to buyers. The trick to knowing where to start and what to do is in having a good idea of what buyers in your target market will expect, along with learning more about what competing properties in your area are offering.


6. Empty rooms look bigger.            empty room                                          

This is rarely the case. Buyers will always prefer to see how a room is used and what will fit in it, rather than be left to guess. Very large rooms can also be too intimidating for some. Even borrowed furniture can help buyers get an idea of scale and give the eye something of interest to focus on.

7. Converting a bedroom into a home gym won't be a problem.
Bedrooms are one of the most valuable commodities of the 'for sale' property. Having a home gym set up in a bedroom will prompt buyers to wonder why that is. I remember once looking at a house where this was the case. When I came across the bedroom with the gym in it, I immediately began to question if a bed would even fit. Always give the rooms in your house a purpose.

8. No need to worry about wardrobes and cupboards.
Home storage is a big deal to most buyers and is surprisingly valuable. Prospective buyers will open storage cupboards in kitchens and bathrooms, so keep them tidy. Keep only what you're using on a daily or weekly basis, and pack the rest away ready for the move.

Have you got a staging myth you'd like busted? Share them with me here.


 

Donna Ross

Great Impressions Real Estate Staging & Consulting

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82 Comments on 8 Myths of Staging to Sell - Busted.

NOV
09
Outside Blog

Donna, well said! Before I finished reading this post I was already imagining how I could declutter drawers in an upcoming listing, and maybe think about how to shift some of the furniture too.  OK, now I'm puzzled. Are you IN California, but FROM Australia? I'll be strolling over to your profile now.

2:51am • #1
2 Featured Posts

All your points are valid.  #5 "My place isn't worth staging" may be the biggest myth of all.  I find that the least expensive properties often benefit the most from our services.  Another myth "Everyone likes animals--they won't mind!"

5:12am • #2
Localism Sponsor

Great post, thanks for the info.  It's so funny when sellers think they have it all down and insist on baking cookies before an Open House.  I don't stop them because I end up eating most of them when they leave!

6:05am • #3
829,644 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

I often wonder if stagers ever ask agents about what buyer's or sellers think about staging.

I've shown hundreds of homes with a bedroom used as a gym.  It's always been seen as a good idea and use for an unused bedroom. 

What I hear about whether or not a bed will "fit" is finding a wall space without door or window on which to put the bed. 

Smells??  More attention could be paid to bad smells that turn buyers off rather than good smells that may appeal.

Nice thoughtful post about staging.

6:06am • #4

For almost two years now we have been sending out stagers to our potential listings prior to photographing the house. It is just easier for sellers to hear comments from this third party resource.

6:53am • #5
109,938 Points 4 Featured Posts Outside Blog

Thanks for the very informative post on myth-busting in the staging world!  Love the information and will be using it!

7:13am • #6
Outside Blog

Thanks, this was great. People forget about how a house "smells" and often can't smell thier own negative odor....but after curb appeal, it is the second thing that buyers notice when they walk into the front door.

7:22am • #7

Good article! The public's tastes change, and we need to take that into account when we set up a listing.

7:23am • #8
274,730 Points 3 Featured Posts Localism Sponsor Outside Blog

Excellent observations, Donna.  Especially #1 -buyers generally can see only what's in fromt of them.  I've had more than one buyer reject a house because they didn't like the color of the carpet or walls.

7:38am • #9
1 Featured Post Localism Sponsor Outside Blog

Donna--great job!  I think you've covered all the major "myths".  I particularly agree with #5, also.  We recently sold a manufactured home (aka: mobile) that had been chock-full of 20+ years of stuff.  The owners were very amenable to the idea of staging and did a great job of getting all the clutter out.  Once we staged it (using mostly their furniture and a few accessories and artwork which we provided) it showed beautifully.

Staging is about presenting the best possible product, and it's definitely not just for high-end properties!  Congrats on the feature!

7:40am • #10

Good post Donna.  Its interesting to see it from the myth side.  I am a professional stager and I always give the tips.  Thanks.

7:48am • #11
413,909 Points 48 Featured Posts Localism Sponsor Outside Blog

I used to build homes, and when the floor is laid out and the walls indicated with chalk lines, it seems way too small to be liveable.  Then the walls go up, and it's a little better.  The sheetrock goes on, and the closed empty space seems smaller yet.

It's only when the space is painted and furniture moved in place that the room becomes a room.  Few people can visualize the potential of empty space.  Home stagers are part of that select few, and you do the sellers a great service!

Mike in Tucson

8:02am • #12
147,015 Points 4 Featured Posts

Potpourri is a red flag. People figure you are covering up pet smells.

8:35am • #13

I totally agree with #3 that says sellers can clean out TOO much stuff and make the home look sterile.  We recently sold a listing where the sellers had done that exact same thing.  Their previous Realtor had told them to remove personal stuff and to de-clutter, so they had a huge garage sale, sold most of their old furniture, took down their photos and art work, and the house looked like a disaster.  So, when it didn't sell, we came in and gave them tips to "warm it up", and the house sold!

8:38am • #14
450,112 Points 28 Featured Posts Localism Sponsor Outside Blog

Donna, Everything you listed was true but number 8 got me!  I remember looking at a home and opening a cupboard to see the size of it....and everything fell on my head!  The insides DO matter :)

8:40am • #15

"1. Buyers can see past my stuff" Your answer, "no they can't" is priceless. True and funny. I've always believed that. The shrewd few can look past everything, but you're right, most cannot. Good post.

8:52am • #16

Absolutely true!  I can't stress enough to homeowners to tidy up their closets and kitchen and bathroom cupboards.  Buyers will look in the cupboards and if things are disorganized, it gives the impression that there is insufficient cupboard space!

8:57am • #17

I have a listing that appears sterile because everything is gone but the bare minimum -- thanks for the post -- I will try to warm it up.

 

Mary L. McGarvey (Long and Foster Real estate -- Vienna, VA.)

8:59am • #18

Hello Donna!  Thanks for your insight on this touchy subject!  Maybe I should print this up and include it in my listing package?! :)  All the best this holiday season!

9:08am • #19
Outside Blog

Congratulation on having a featured post about home staging.  Another myth is everybody has a humongus television in their living room, their den, their bedroom.  No they don't.

As for as the exercise equipment, everybody does know that 90 percent of people don't use it to actually  exercise, so why can't it be moved now?  to be the coat rack??

9:26am • #20

Getting a home owner to rent a storage space and de-clutter is one of the hardest parts of putting the home on the market to sell. Of course, getting them to keep a few pieces in a house they don't use can be pretty trying too.

9:27am • #21

Thank you for the tips - the cookie / bread baking is a complete warning sign now! I had no idea! But you're right on - if it's clean buyers will be happy!

9:29am • #22
188,194 Points 12 Featured Posts Outside Blog

All listing agents are currently thanking you, haha. You "sold" all of the above without them having to say anything! :)

9:48am • #23
179,283 Points 1 Featured Post

All good information/tips in this post today.

Thanks for sharing....I think I'll reblog this if you don't mind.

Patricia/Seacoast NH

9:57am • #24
2 Featured Posts

Hi Donna,

I agree with the comments great myth busting post.  A thorough cleaning is also needed for the white glove buyers like me :)

Congratulations on the feature

Sharon

10:02am • #25
Outside Blog

Donna, it is so important to take advantage of your words of advice, especially in this challenging market.  Sellers really need to make their home look like a model home.  Buyers have so many options to choose from and the staged homes are just more appealing.

10:14am • #26
593,277 Points 111 Featured Posts Localism Sponsor Outside Blog

It's nice when we get a seller that will LISTEN to our suggestions. More often than not we can give our opinions but the client will have their own agenda going on. For those that heed the advice and your tips....will surely have a home they can market and sell. :)

10:31am • #27

I agree totally with all of them except the coffe music thing but I can see your point about hiding something...Great Blog and congrats on feature.

10:45am • #28
1 Featured Post Outside Blog

I love when sellers think that their pictures should remain all over because they have the cutest kids ever- wrong!

10:56am • #29
Outside Blog

The largest part of my business is being the one to tour a home and diplomatically but truthfully pass this information on to my clients' sellers. My agents refer to me as the "Velvet Hammer" because it has proven to be more effective when I am the one telling them what needs to be done in order to get a house SOLD. Bread baking just doesn't get the job done in this current real estate climate in our area.

Great job presenting this information.

11:08am • #30
100,350 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

Donna, very informative and well-written post. I have been staging for almost 5 years now, mainly our own listings, and do get frustrated with a sellers lack of true understanding regarding the power of staging. This is such a good list I may have to re-blog. Thanks so much for sharing.

Amy

11:28am • #31
Outside Blog

I'm an ASP and find the majority of what you say is true. People sometimes think staging will overcome an extreme negative factor or too-high price, when in fact staging is meant to sell the dream of what's attractive about that particular property.

11:32am • #32

Love a good "myth" buster, you make some excellent and thought provoking points Donna.  Thanks. :-))

11:43am • #33

Donna, great post! I wish we will have more of those to general public

11:44am • #34

Oh yeah, and congrats on being "featured!"

11:44am • #35
Outside Blog

We always encourage our clients to consider recommendations we make on staging and it is always interesting to see which ones take our advice and run! We have a client currently that we can get to stop staging because he is so concerned about a great first impression. He works on one room and then comes up with ideas on how to improve another. It is great to see his enthusiasm but we didn't want to wait 4 months for him to clean the property up!

I couldn't agree more with all of your mythbusters - especially #6. I find myself always trying to convince buyers that rooms look smaller with out furniture.

12:30pm • #37
189,423 Points 2 Featured Posts Outside Blog

I don't think any agents have any problems with what you've said, it's getting the sellers to understand and act on what you said!  Good post.

12:34pm • #38
Outside Blog Hit Router

I hadn't thought of the aroma staging as a tipoff.  Hmmm.  Another staging idea that I like is "man staging".  Organize the tools in the basement, and maybe let a little gasoline smell into the garage near the lawnmower.

12:39pm • #39
602,463 Points 59 Featured Posts Localism Sponsor Outside Blog Hit Router

I Re-Blogged you. 

I've shown the buyers who get that the sellers are using bedroom #3 as a gym or bedroom #4 as an office but I've also shown homes to buyers who have a hard time with yes it is a bedroom, it's upstairs, down the hall from a full bath, it has a closet, there is a door, the auditor calls it a bedroom but the owners are using it for a gym, office...

 

12:42pm • #40
130,527 Points 12 Featured Posts Outside Blog

Donna: Great list. I'd like to add garages & basements to #8. If the garage and basement are full of stuff, it tells the buyer there isn't enough storage space in the rest of the house.

12:43pm • #41
Outside Blog

Great post Donna.  When my wife and I were looking for a home to buy last year, we almost passed on the one we did buy, it was a new home and empty, but the kitchen was so large it looked like a mess hall.  I'm glad we were able to see past the emptiness, it now looks , in my opinion, like a beautiful, well-appointed kitchen.

12:47pm • #42
196,751 Points 13 Featured Posts Outside Blog

Donna ~ this post is a great resource for home sellers and their agents (I reblogged it).  Congrats on the feature!

12:54pm • #43
Outside Blog

Donna,

Great post with wonderful tips for listing agents and homeowners...the myth busters are things that need to be talked about before a house goes on the market. 

Professional Staging is an investment in getting a house sold and the investment in Staging is always less than a price reduction.  Staging tips like these are very helpful in getting any home to SHINE and SELL!!!

12:56pm • #44
Outside Blog

Thanks,

    This was very informative.  I saw this with a fresh pair of eyes.

Norma Jo :)

 

1:00pm • #45
170,951 Points 12 Featured Posts Outside Blog

Donna - And how about, "My cat doesn't smell/dog loves people/boa is harmless."  Sellers should farm out pets during showings if possible, preferably until the home is sold.  

1:24pm • #46
9 Featured Posts Outside Blog

This is an extremely useful post and dispenses with the "between the lines" tension between agents and stagers. We are a team. 

1:53pm • #47
210,188 Points

Clean and smelling good are my two favorite things when I walk into a listing.  You can't stress that enough.

Kathy

2:05pm • #48

Clean it, paint it, de-clutter it. the sellers' favorite woes!  At least they think so.  I like the third party idea because sellers often don't like to hear it from us, repeatedly.  Great post.

2:32pm • #49
Outside Blog

Thank you for busting the myth of soft music and baked goods - hi 1985 called, it wants it's "trick" back. It's creeepy trick!!!

2:48pm • #50
411,293 Points 2 Featured Posts Localism Sponsor Outside Blog

How about the litter box is okay as long as it's in the corner of the laundry room. Peee-uwww!

3:14pm • #51

Thank you Donna, very informative !

3:19pm • #52
Outside Blog

I had to laugh when I read "porcelain rooster collection".  Too funny since my mother's is quite impressive!  Luckily, her house is not on the market.  :)

4:02pm • #53

Great information. That is why builders will stage their model homes, people love that stuff!

Jean Richer
Ottawa, ON

4:17pm • #54
Outside Blog

These are all common misconceptions and thanks for setting us straight on them.

5:00pm • #55
Outside Blog
There are a lot of myths in our industry so this is the start of a good MythBuster Campaign.
5:17pm • #56
Outside Blog

Donna, I am going to just go right ahead and agree with you on numbers 1-8. This is your profession and you certainly tapped in to areas, that I have pointed out to my buyers or they have commented to me on. Good post.

6:53pm • #57
Outside Blog

Donna- Congratulations on being Featured and for a great post.  Times have changed and simmering potpourri on the stove or baking a loaf of bread just don't cut it!.   As for #3, couldn't agree more.  I provided a consultation once on a beautiful house with a great location and view.  Unfortunately everything in it was white.  Minimal would have been an understatement.  Thanks for helping us educate everyone about what Staging can do!

7:22pm • #58
293,051 Points 100 Featured Posts Localism Sponsor Outside Blog

Excellent points.  Every agent has heard these comments at one time or another.  It's sometimes hard for a home owner to look through a buyer's eyes.  Sometimes, hiring a Stager to deliver the news is an excellent investment.

8:41pm • #59
Localism Sponsor Outside Blog

oh....if only we could convince a seller of this.  I have heard the, "but my house is lived in", excuse way to often.

8:53pm • #60
144,433 Points 8 Featured Posts Outside Blog

I took a buyer to 10 houses in the last few days, and 8 of them had an odor that was unacceptable.  - whether it was cigarette smoke, cat urine, or something else, we could't even stand to stay in the house to look at it.   Make sure the home doesn't smell!

9:29pm • #61

How about those people who think that their house does not need staging?  I have had clients tell me that everyone loves the way their home currently looks.

11:16pm • #62

Great post!  Clean, declutter, and paint are usually my mantra for  sellers.  I also tell sellers to fix any obvious defects and get rid of any odors.  In my area we have basements and too often they smell from moisture.  That's a big turn off which must be addressed. No one wants problems when they buy a home!

11:16pm • #63

Great Post! I usually tell my sellers to de clutter, clean, and paint if necessary. I have sent a cleaning crew in to clean homes when sellers don't have the time.  It's also important to fix any obvious defects and address odors.  I remember when my parents were selling their home and the agent told my mom my father's  closet smelled.  Now this was many years ago.  She took out his shoes and de odorized them.  In our area we have basements which at times smell damp.  No one is looking for a wet basement. This must be addressed.  I think sellers appreciate any tips to help sell their homes in this market.

11:23pm • #64
344,806 Points 3 Featured Posts Localism Sponsor Outside Blog

I like your list.

One addition - Sellers seem to think that paint isn't a big deal because the buyers will just look past it.  Many buyers just can't seem to visualize what it would look like.

11:26pm • #65
NOV
10
3 Featured Posts

Hi Donna,

You hit the nail on the head with your 8 myths. I'm going to ad my 2 cents.

Myth # 9: It makes more sense to put it on the market as is and if it doesn't sell in a month or so then I'll stage it.

                                                                                NOT!!!!

1:49am • #66

Good one, Susan!  It is so important for clients to place their home on the market properly at the onset.  We get the most buyers viewing the home in the first 30 days.  "Later" can cost them the sale!

Carol Heap
8:49am • #67
161,516 Points 6 Featured Posts Outside Blog Hit Router

Donna - great list, especially the point that "people will be able to see past my stuff." You're exactly right - no they won't! I'm not sure about point 2 though - smell is the first thing buyers notice when they walk into a house, and even though they know seller's are doing something to sell them, I still think it's a positive. A bad smelling home can be a deal breaker before buyers even get through the door.

3:26pm • #68
1 Featured Post Localism Sponsor

Great list, Donna! I still have trouble cconvincing the home sellers to not cover smells with air fresheners, and better find the cause of the problem.

4:16pm • #69

Donna,

These myths definitely need 'Busting,'  especially the one about smells.  Just keep it clean and fresh - no sprays, no candles, no gimmicks...

Thanks,    Laurie

8:20pm • #70
NOV
11
140,373 Points Outside Blog

Congratulations on the feature of your article. Great blog article filled with excellent information!

10:20am • #71

For as many homes  as I visit to shoot virtual tours,I welcome the smells of cookies or coffee! You still can't hide smells of cigarette smoke. One of my favorite tricks that should be busted is when a seller intalls one of those phony plastic rock waterfalls to try to hide the noise of busy streets. Sometimes they go the extreme and put one of those window pane waterfalls by the front door as well. Anyways..nice post!      greg

10:39am • #72
Outside Blog

Thanks for sharing such insightful comments and for making this a featured post! I'm delighted to have heard from such a variety of people. From stagers to agents and even brokers. It's always good to get so many different points of view.

Who knew there were so many myths about home staging?! And this is far from a complete list. Many of you have added some more in here. It seems that smells are a big problem in real estate, no matter what team (stager or agent) you're playing for. Plenty of the comments and stories made me giggle (Craig, Carole, Beverly, Malita, Vickie, Katie, Cara, Susan and Ray  - "man staging"? Hmmm).

Mike in Tuscon, you've inspired me to write a totally new post. Thanks.

Anyway, I think I'll put together a follow up myth buster.

Thanks again.

P.S. Just in case you were wondering, I am based in Sydney, Australia. Entering a city/state is required to join AR. Unfortunately AR's system doesn't allow worldwide locations to be included.

11:06pm • #73
Outside Blog

Oh, I almost forgot.

Thanks too to those who re-blogged this post. Much appreciated.

11:09pm • #74
NOV
13

Here's one for you:  Home staging costs too much for the price of the house I'm selling!

You face the same battle I do with Pre-Lisitng Inspections.

Get it all done first. Take away those last minute objections before they ever come up!

-

6:50pm • #75
NOV
15
204,018 Points 5 Featured Posts

Awesome post...somehow I missed it the first time but caught it when Maureen Bray reblogged it.  I am reblogging it too, and I am the 18th person to do so!  Seems you have struck a nerve with this one!

2:19pm • #76
Outside Blog

Hi Sharon. Thanks for the feedback. Wow - reblogged 18 times! I'd say that's a nerve struck. Thanks to all those who re-blogged.

2:31pm • #77
109,234 Points 2 Featured Posts Localism Sponsor

Donna -  Make it re-blogged 19 times!!!  I thought my Canadian readers would love it too.  Thanks for sharing :)

2:33pm • #78
349,847 Points 16 Featured Posts Outside Blog

And I missed it too at first and found it from Susan's re-blog above. I look at a ton of expired listing photos and certainly when the price isn't an issues many of your points apply. :) ~Rita

2:50pm • #79
Outside Blog

Thanks again. Glad you like it. With so much extra feedback I did a follow up post for this one called 8 MORE Myths of Staging to Sell - Busted. 

I'm so glad that both stagers and agents got something out of it. Like J.Phillip from NY points out in #47 - we are a team.

3:07pm • #80
NOV
16
373,189 Points 9 Featured Posts Outside Blog

Donna,

I love it when a seller listens to good advice, cleans, declutters, depersonalize etc..

I hate it when a seller ignores good advice OR says they will do it and then doesn't.

But then I love it when a buyer can see past the clutter and mis-appropriated rooms and makes an offer that works. 

Thank you for a very good post.

I'm reblogging for my sellers.

7:37am • #81
NOV
20
Outside Blog

Donna,

Wonderful blog and great reminders for our sellers.  I agree with all of your points except the one about playing music as part of the staging.  When I am showing houses and walk into one with music in the background, it feels warmer, alive, and more welcoming.  Without the music, folks sometimes talk in whispers as though they are invading the space...

Sue

11:23am • #82

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Donna Ross - Home Staging, Sydney, Australia

Salton City, CA

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Great Impressions Real Estate Staging & Consulting - Sydney

Address: Sydney, NSW, Australia

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