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YOU ARE NOT IN BUSINESS. YOU ARE IN MARKETING.

Great expression I just read from Eben Pagan. "You are not in business. You are in marketing." I love that. I am continuously teaching groups and my individual clients that marketing is the lifeblood of your business. I am not using that "lifeblood" expression easily. Just like your life depends on your blood carrying everything your body needs to every place that needs it. Your marketing done right carries your message to every one in your markets that might need your service. For many of you I'd put it on the wall. YOU ARE NOT IN BUSINESS. YOU ARE IN MARKETING.

Posted by Rich Levin on 11/09/2009 10:38 AM

Comments (4)

marketing, rich levin, success, business

4 Comments on YOU ARE NOT IN BUSINESS. YOU ARE IN MARKETING.

NOV

Rich, we are totally in the business of marketing ourselves and our services. What we all aim for is name and face recognition!

Agreed, how we brand things and focus on marketing things says a lot...

Marketing creates the business and without it we are "secret agents".

NOV

Agents don't realize how important consistent, branded marketing is to their business. They think if they just get their name out there, they will get business but in today's Real Estate World that simply is not accurate. You need to be focused and have a solid marketing effort to place you as an expert in the minds of the people your market.

Rich Levin

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