Whether working with a buyer or seller, honesty is always the best policy. Giving accurate information to help them reach their goal is paramount.  False expectations always lead to unhappy clients. 

Do you compile a comprehensive market analysis that is created from thorough research and your familiarity with the community and the current market trends?  

Do you make sure you are always truthful with your seller concerning the list of items that  must be done to get the home ready  for market to achieve the desired price?  Do you give them an accurate picture of their proceeds upon the sale of the home? 

Do you compile an accurate market analysis for your buyer to help them make an informed decision?  Do you show all the properties that fit their criteria even if your not crazy about an agent who has a property listed that falls within their search? 

There is always a point of information overload.  Remember they need the step by step process and some need more data than others.  Most buyers and sellers go through this process 4 or 5 times in their lifetime...each time there have been changes.  They are looking to you for help navigating through the process and are placing their trust in you.  Honesty and inegrity go hand in hand fulfilling your role in any real estate transaction.  The goal is to create a win/win situation for all parties.

Here is a lady in Wisconsin who took seriously the rules of the road:

http://tinyurl.com/ygbczpy