Social media Marketing Directors often concentrate their efforts on building brand  awareness through blogging, Facebook, Twitter, and  LinkedIn. One strategy is often forgotten: becoming a fan of a prominent company or blogger’s Facebook page.

Done strategically on Facebook pages, the simple act of becoming a Facebook fan could produce great viral opportunities for your products and services.

Become a Fan of a Prominent Facebook Page:

Many blogs with massive traffic (Mashable), have Facebook fan page widgets.  These Facebook widgets, sitting in a prime area of the blog,  display pictures of each new registered fan (or logo) as well as the link to that fan’s own blog or website.

New blog readers, who come to these blogs, can simply roll their cursor over a picture, within the Facebook widget, to find the name and link back to that person or company’s blog. This becomes a pathway to  content providing instant viral marketing possibilities.

Mashable.com: Viral Marketing Dreams Are Made

See the shot below of the Mashable Facebook widget:

With over 60,000 Facebook fans and  an Alexa ranking of 483, Mashable.com is one of the most well read sites in the world according to the statistical sampling done by Alexa. Likewise, Dan Schawbel is one of the most prominent social media writers in the blogosphere today.

The Results

Our CEO of Inner Architect’s Susan Hanshaw was displayed in the Facebook fan page widget on the Mashable page for Dan Schwabel’s article. This placement helped bring an additional 40 readers to our blog the day the article was posted.

We also found on the Mashable widget friend and associate Pat Kitano principle of Domus Consulting Group and former workshop attendee Ellen Richman.