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Top Five Reasons You Should Not List Your Own Home

By
Real Estate Agent with Long & Foster Real Estate, Inc.

Owner-Agent

My clients fell in love with a beautiful home a few weeks ago, and they were very bummed when it sold out from under them.  That's not supposed to happen in this market!

Undeterred, we wrote a back-up contract and crossed our fingers that this contract would self-destruct for some reason.  After all, a previous contract on the property had fallen through weeks earlier, so maybe this one would do the same.  And that's exactly what happened in just a matter of days.  My clients could not have been happier.

BUT...

The seller was a FSBO with a real estate license.  You know what they say about attorneys who represent themselves... the same was true for this real estate agent.  A transaction that should have been smooth and pleasant for everyone became complex and unpleasant.  (Maybe that's why two previous contracts fell through on the property.)

 

If you're a real estate agent who is thinking of selling your own home, take a minute to consider this:

 

TOP FIVE REASONS YOU SHOULD NOT LIST YOUR OWN HOME

  1. Buying or selling a home does not bring out anyone's best qualities.  OF COURSE, you're going to be highly emotional about every aspect of the transaction - you're only human.  You may feel personally attacked any time the buyer asks for a concession, such as a home inspection repair, and you will probably react accordingly.  A real estate license will not shield you from the emotions of selling your home.  A listing agent will help keep everything in perspective for you.

  2. Your professional reputation is at stake, as well as your home sale.  It is likely that the real estate agent in you will go underground, and the FSBO in you will be the persona experienced by the co-op agent, the buyer, the title company, the inspectors.  That could cost you their good will and even future business.  Why risk it?

  3. A homeowner simply can't be objective in negotiations.  For example, you may be swayed by what you WANT for a bottom line, not what is fair in this market (like any home seller);  you may get huffy over delays that are not uncommon in any transaction (slow appraisals, delayed test results, etc.); you may see the co-op agent as your adversary, when he/she communicates the buyers' position on the appraisal, inspection results, etc.  (Remember, don't shoot the messenger if you don't like the message.) 

  4. You may make unnecessary concessions.  A listing agent may save you a bundle of money and hassle because he/she is probably objective enough to identify the buyers' hot button.  Perhaps the buyer cares more about the settlement date or those custom-built shelves in the family room than anything else.  Knowing this could give you an edge in negotiating the contract or post-inspection addenda.  As a FSBO, it's easy to overlook the buyers' priorities because you're naturally focused on your own.

  5. Your E&O Insurance may not cover you in your own personal sale or puchase transaction.  Check with your insurance company to find out for sure if you will be covered for errors and/or omissions.  If you find yourself before your state regulatory authority for your performance as an agent in this transaction, you may have to pay your own legal fees and any fines imposed on you and your broker.

    If you're not covered by E&O Insurance when you sell your own home, listing with someone else is a no-brainer.

 

Real Estate AgentPerhaps you can barter with another agent in your office to handle your listing.   Some ideas: Cover for him/her when he/she goes out of town, assist him/her with a future sale or listing of a personal property, pay a reduced brokerage fee.  Wouldn't it be nice for you if you could enjoy the same professional services that you give your own clients?

Remember that your broker is responsible for everthing you do as an agent, and the line gets really blurred when you sell your own home.  Therefore, it's important for you to keep your broker or branch manager in the loop at each step of the transaction.  You owe them an opportunity to supervise you in your role as an agent when you sell your own home because they could be held accountable for your professionalism (or lack thereof).

And last but not least... Chances are that YOU are your own worst enemy when you handle your home sale.  Even a FSBO with a real estate license can benefit from the moral and professional support and advice of a listing agent throughout the sale process and closing. 

Wear your "Seller" hat proudly today, and save your agent hat for the days when you're helping someone else sell their home.

IMAGES:  Iclipart.com

Posted by

This infoMargaret Wodarmation was provided to you by Margaret Woda, an Associate Broker with Long & Foster Real Estate in Crofton Maryland. Contact Margaret today for general real estate information or to learn how she can help you buy or sell a home in Annapolis, Bowie, Crofton, Davidsonville, Gambrills, and Odenton. 

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Comments(103)

Christianne O'Malley
Dickson Realty - Reno, NV
Exceptional Service - Delivering Results in Reno!

There are enough things to worry about as an agent when you're held to a higher standard - shoulda, woulda, coulda.

I can't help but believe that the combination of being a seller and an agent would bring potential lawsuits to your door if a buyer was unhappy about ANYTHING later on.

Nov 10, 2009 09:19 AM
Sharon Paxson
Sharon Paxson, Realtor® EQTY Forbes Global Properties - Newport Beach, CA
Newport Beach Real Estate

Excellent post, it is difficult to be objective about your own residence. You've listed some important considerations.

Nov 10, 2009 09:20 AM
Kate Wheeler
Country Homes and Land Murphy NC Realtor - Murphy, NC
CCIM - Murphy NC Real Estate for Sale

Margaret, I've read all the comments as well as your article and there was one issue that no one discussed - being the agent AND the spouse at the same time!  I've sold most of my own homes and investment properties and my husband is my toughest client.  He becomes the classic seller who knows better than the pro, always wants to list higher than my CMA suggests, etc.  I've asked other agents in my office to represent us at times to remove myself from a difficult position. 

Nov 10, 2009 09:40 AM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I do not mean to criticize anyone who sells their own home... goodness knows, I've done it myself. One of my children is getting ready to list her house next week, and I found myself going off at the agent's estimate of value - like... how can he know if he's never even seen the house?!?!? (among other things).  It's perfectly normal, and it can affect the transaction. 

In the recent case which inspired this post, we saw everything from the owner-agent sabotaging tests to fraud at settlement.  I do believe she would have handled things differently if she had another agent advising her.

Nov 10, 2009 09:55 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Hi Margaret. I think listing it yourself takes out your objectivity. But most agents want the cost savings. By golly they are licensed. I wonder how successful sellers who are licensees are at selling their own home?

Nov 10, 2009 10:59 AM
Dave Hymes
RE/MAX Gold - Placerville, CA

While that all seems to make sense, if I listed my home with another agent it would most likely be with a friend in my own office and that could cause a whole series of other problems. I agree with a previous comment that some agents can do it, some can't. I would like to think I could.

Nov 10, 2009 11:51 AM
Barbara Raley
The McNelis Group,LLC - Solomons, MD
When you think of Real Estate, think of me!

Hi Margaret,I agree, serller and owner of the same property--nothing but problems. you are so right. thanks for the information Barbara 

Nov 10, 2009 12:26 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I've sold my (investment) properties with no problem.

I don't know about primary residence. Probably would not chance it.

I'd say if you do, make sure you write a War and Peace of disclosures, as well as addressing 1-5.

As a licensee you will be held to a higher standard...

Nov 10, 2009 02:28 PM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

I have sold a few of our rental properties but I don't get so attached to them and can look at the numbers easier. Your points are very true.

Nov 10, 2009 02:57 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

You make several good points in this post.  I'm sure some people think they'll do the best job for themselves, but you give much to think about.

Nov 10, 2009 03:55 PM
Russell Benson
Old Republic Title - Norman, OK
We'd love to close your deal at Old Republic!

After 11 years in the biz I think I am well qualified to handle my own home as a listing, however it would be a listed property in the MLS with full terms disclosed.  I have rehabbed several homes and sold those while having the listing and have never had a single issue.

I would agree that there are some that may not be able to handle it properly and professionally but many that can.

I can see both sides of the coin for sure!

Nov 10, 2009 04:20 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

The property which inspired this post was, in fact, listed with the agent's broker.  Sorry if there's any confusion about that. 

The truth is that both the buyers and I had an expectation that this transaction would be handled with certain minimal standards expected in any transaction with this national real estate firm.  Thus, #4.  If one is going to handle their own sale, without the help of another agent, it's important to keep one's office manager or broker "in the loop" - ultimately, it is the broker's listing and the broker can be held accountable for an agent's failure to oversee the transaction.

And, as Christine mentioned, an owner-agent is held to a higher standard.

Nov 10, 2009 10:19 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Number 5 really should stop and make you think! I know in Mass you are not covered by E&O insurance.

Nov 10, 2009 11:02 PM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

For me, I think when people come head to head in real estate negotiations, when you personally do it, I dont think you will get as "good" as a result as if you would with a 3rd party being the tough negotiator. That's my personal opinion but I can't prove it. No one person has done both in separate occasions with the same buyers.

Nov 10, 2009 11:21 PM
Ryan Crozier
Red Door Real Estate - Avon, IN
Avon Indiana Realtor

Thanks for sharing your thoughts with us.  I didn't know about the lack of E&O insurance on your own transaction!

Nov 11, 2009 12:42 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Margaret,

You bring excellent points, but I think I perfectly understand the Seller/licensee. It is difficult not to think about yourself that you are the best agent for your own home, which may be not really the case

Nov 11, 2009 03:35 PM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Margaret ,  I missed this post the other day. Congrats on the feature! You make some excellent points on why its not a good idea.

Nov 12, 2009 10:29 AM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

John, congratulations... you are commenter #100.  'Don't think I've ever had a post generate this many comments.  Guess a little controversy can be a good thing, especially if it's all respectful as this has been.

'Headed to your neighborhood next week.  Well, not exactly, but I'll be in Mansfield 11/14-19.

Nov 12, 2009 12:54 PM
Krista Fuchs
Prudential Fox & Roach - Exton, PA
Chester County Realtor - (484) 459-8025 - Home Buying and Selling

Interesting post!  I sold my house almost 2 years ago and it wasn't easy. It sold quickly but probably took yrs off my life and I've said since then that the next time I'll be hiring another Realtor to list the property. 

I'm pretty sure my E&O covered it since it was permitted in my office.

One thing that was great about the experience is that it tightened up my game for my Sellers.  Whenever I get the tired and think "oh, that'll be good enough" I instantly remember when I was listing my house and did absolutely everything to get it done. 

Nov 16, 2009 12:56 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Krista - I remember one occasion when my home was on the market in December... someone wanted to show it when I was in the middle of wrapping Christmas presents and I reacted the same way any seller probably would - with a "No, not now!"  We are not immune to the emotions of any home seller, just because we have a license.

Nov 16, 2009 10:32 PM