Early on in the business, I tried to figure out what seperated one listing agent from another. We all had access to our states Multiple Listing Service. After putting some long thought into it, I decided that the main difference among listing agents was what would they do to sell your house. I have discovered that it really doesn't matter how long you have been in the business or what company you hang your license. You, the agent, and what you bring to the table to list a home is the product.
I started by just creating a list of what I will do to sell a home. Then I spent months creating my Master Marketing Plan which I use as a flip book on my presentations. I have been highly successful obtaining listings and selling listings since implementing my Marketing Plan. Following is a copy of my Master Marketing Plan that has been published on Yudu(Yudu is a great free resource by the way)
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Click to launch the full edition in a new window.
Marketing Objective an agent´s marketing plan is the #1 difference among agents....
Comparative Market Analysis how does my house compare....
Preparing the Home present your home in the best light possible....
Pricing and Positioning Your Home your house is competing with other houses in the market place....
Gather Information your home has a story to tell....
eNeighborhoods help sell your house by selling your community....
Your Home Book and Brochure buyers are looking for information....
Photographs a picture is worth a thousand words....
Virtual Tour give your home an extra dimension....
Home Warranty give your buyers peace of mind....
Market to Other Agents there is a 90% chance your home will be sold by an agent from another company....
For Sale Sign 74% of all buyers found a "For Sale" sign useful in finding their new home....
The Brochure Box inform potential buyers about the benefits of your home.... Neighborhood Mailing let the people know....
MLS not all agents are created equal The Internet the internet is the #1 medium buyers use to search for their new home....
Realtor.com the most viewed Real Estate site in the world....
www.YourStreetAddress.com the most viewed Real Estate site in the world....
The Real Estate Book more than just a publication....
Scheduling and MA-PASS make your home easy to show....
Monitoring Feedback communicating new information to you is an integral part of a successful sale.... Communication communication between myself and a seller is crucial to a successful sale....
Summary what distinguishes Kevin Vitali from other Real Estate Agents...
This post was provided by Kevin Vitali of EXIT Group One Real Estate In Tewksbury MA. You can contact Kevin by email at kevin@kevinvitali.com or call 978-360-0422.
I pride myself in the quality of my work while helpingbuyers and sellers make dreams come true.
Real Estate Services in the northeast Massachusetts, around the Merrimack Valley, Southern New Hampshire including the towns of Andover, Billerica, Boxford, Chelmsford, Dracut, Georgetown, Groveland, Haverhill, Lawrence, Lowell, Merrimac, North Andover, Newbury, Newburyport, North Reading, Rowley, Tewksbury, Tyngsboro, Westford, Wilmington, West Newbury
I'm not disagreeing with you (how's that for a start?), but I would put one element above the marketing presentation as the number one difference among agents.
In addition to having a great presentation, top agents also have superior sales skills. They are able to ask the right questions to build rapport, generate excitement, and gain agreement--usually without any "pushy" tactics at all. Many of these agents can close listings without ever showing their marketing plan.
But, of course, they DO have one, and it must be every bit as superior as you have described.
Linda... I am not disagreeing with you either. Very valid point. I have found the Marketing Plan very effective for my newer agents. Gives them a track to run on.
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Kevin, Very good article. Some points a lot of agents miss.