Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
I have to confess, I hesitated for the longest time in writing this series. If there's one thing I've learned over the past several years regarding the use of social media for business it's that 'One Size Doesn't Fit All.'
By that, I mean, what works for one person doesn't necessarily work for someone else. Not everyone has the skill and ability to blog consistently and attract potential clients through their writing. Not everyone is sufficiently 'wired' to make Twitter a valued and meaningful marketing investment.
However, there are some very basic, foundational aspects to social media that can be applied to just about every situation, and that's what I want to attempt to communicate here in this series.
For I've encountered many of you who have just recently plunged head first into the social media waters, and there are times when you're feeling rather intimidated and overwhelmed. There's so much to absorb, it's like you're trying to take a drink of water from a fire hydrant!
This series of articles is for you then. A rudimentary road map, if you will, as you navigate along the social media highway!
Step One // Social Media is a Conversation, not an Ad
First and foremost, remember that social media at its core is an ongoing series of engaging, interactive, connecting conversations. With the advent of Web 2.0, the Internet marketing paradigm has shifted significantly. Gone are the days of incessant self-promotion, glamor shots, and annoying 'interruption' marketing. Consumers have learned to tune out the elevator noise of how great you are, how many designations you've earned, or which Million Dollar Club you belong to.
Today's sophisticated, Internet-savvy consumers want good, consistent, relevant, practical, helpful, and qualified information. They want it served up fresh in formats and social media venues they frequent and use in the course of their daily lives.
At the turn of the century, townspeople congregated at the corner general store, sitting around the pot belly stove to hear all the local buzz. In the 50's, Moms met at each others homes for coffee and conversation, while Dad's huddled around the water cooler at work. In today's culture, people connect, share, and communicate through Internet-based platforms, applications, and mobile technologies.
In order to successfully grow your business through the Internet and make meaningful connections with potential clients, you have to go to where the conversations are taking place, and communicate in ways that contribute to the discussion, building trust/credibility, and adding value to whatever product(s)/services you are providing.
Unfortunately, as creatures of habit, we tend to drag the deeply ingrained baggage of our 'old school' marketing methods along with us and attempt to employ them into the newer social media environment. What typically results is borderline SPAM and more resembles a one-sided self-promoting advertisement than it does an attempt to impart valued information, or stir up meaningful dialog.
The folks at Futurenow make the following observation:
"As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet theirwants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?"
The WeWe Calculator is a free tool that quickly analizes the word content of your site, and determines if your published content is more customer-centric, or 'you-centric.'
Therein lies the first secret to your future success in implementing the use of social media to grow your business - invest your time and energy sharing information that satisfies your customers needs/wants. It's not about you. It's all about them!
Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, Crabbing in the Hood, Facebook, Twitter, or e-mail: firstname.lastname@example.org
Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.
"Helping You to Successfully Achieve Your Next Adventure in Life!"
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.