I have heard people say things like...The weak or less committed agents are being wiped out by this challenging market? Some say that the good agents will be the last ones standing.
I disagree.
I have seen agents come and go. I have seen the really good agents...you know, the ones who are fully committed to the business, refi their homes to inject marketing dollars into tomorrow, work with their wife in the business...all oars in the water. A really strong agent has maybe 5-10 thousand dollars a month in advertising and employees on the clock. When the market crashed, they were in a financial nightmare.
On the other hand, the agents who never made any money or did hardly any transactions in the business before the crash were already used to making no money (we are talking about 80% of the agents out there)...so if they werent making any money, and then the market crashes...and their still not making any money, how are they hurt?
Which agent will have to fight harder to keep things going?
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