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You Think Your House is Worth WHAT? Pricing Your Home to Sell

O.k., so you've looked on the Internet, you've checked the Real Estate Weekly - and you've talked to your Neighbors.  You're pretty sure you know what you WANT your home to be worth.  Next step?  You call the Realtors in.

Everyone says you should interview 3 Realtors - so that's what you do!  And sceptically you await their Verdicts!  Does the highest Bid (because that's what it often is)  win your Vote?  Well it shouldn't and let me tell you why.

 

 

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                                                  BUT Your neighbor's house just sold for XXXXX!

 

First of all, Realtors have access to the same information Online.  By doing a CMA (Comparative Market Analysis) they should be able to come very close to the Range of Your Home's Value.  They will see which homes are currently Listed, those that will be in direct competition with Your Home; they will see which comparable homes have Sold recently; and they will ALSO see which homes have 'Expired'....(Listed But Not Sold). That's the Starting Point!

If you use a Local Realtor - which is what I Recommend- they'll also be able to take into consideration different factors about your neighborhood - like development, schools, safety, proximity to transport etc.     

                                                            BUT Your House has been upgraded!

                                                                 

Now where no 2 homes are exactly alike - chances are we've seen most of the homes for sale in your area and have an inside view that you may not have seen.  Even online photos won't give you a complete view of how these homes compare. 

In many ways - it's the Buyer that ultimately determines the value of your home. A house is worth what somebody will pay for it.  It's important to try and anticipate what MOST buyers will pay for it. If the price is too high - you may just end up remaining THAT Buyer!  If your home should by some chance sell for more then the estimated value, remember the home still needs to be Appraised for the Buyer's Bank, and if it's overpriced it just may not!

                                      BUT That's What INEEEEEEEED to Get for My Home!

There is the odd time that a home is unusual and there are not direct comparables, sometimes this requires a trial and error strategy where we have to gage potential buyer responses in order to fine tune the price. 

Another factor is the current 'Real Estate market'.  Is it a  Buyer's market or a Seller's market - or is it balanced? What kind of standing inventory is in the market in your price range. These will all factor in to your pricing.

The value of a home can also be estimated in part by using the price per square foot calculation.  But you do have to use a sliding scale of adjustment.  The 'core' of the home is worth more then the peripheral square footage. ie. the price per sq. foot for a 1000 sq. foot rancher will be higher then that of a 3000 sq. ft. basement home. 

Should you start higher - after all - you can always come down??? No! If you do that you should be charging your competitor a fee for helping them sell THEIR home!

Remember the most critical time for selling your home is in the first 30 days.  Longer then that you can bet your bottom dollar, (and unfortunately that's probably what it will end up being) that the Buyer will be paying attention to your 'days on market' when making both their buying decision and price point! 

How do you know if your house is priced right?  Feedback! Your Realtor will be calling to get feedback on showings from both the Buyer and their Realtor.  If you've had over 6 showings and have been on the market for 3 or so weeks  that should give you some idea of what the market thinks.  Unusual or high end homes could be the exception here though. 

Sometimes the most important factor is YOUR motivation. How motivated are you to sell?   I know a lot of Seller's like to tell us that 'they don't HAVE to sell'.......and in most cases that's true - you don't!  But if you do want to sell your home call a Realtor that knows your market and will be honest with you - because that's what a professional does - they Help you Price Your Home to Sell!  

 

                         

                                          

 

If you or someone you know is thinking of Buying or Selling property in Cultus Lake, Chilliwack, Hope, Abbotsford, Langley or anywhere in the Fraser Valley Area of B.C. - or if you would like more information please give Liz  Moras of Landmark Realty Chilliwack a call at- 604-799-0459 or e-mail at lizmoras@gmail.com.     

Copyright © 2009 By Liz Moras, All Rights Reserved. All photos taken by Liz Moras and copywritten.  Please do not use without permission.   Information provided by this author is only an opinion, it is not guaranteed, may be based on information collected from several sources, and may be time sensitive.  It is not necessarily representative of the opinions of Landmark Realty Chwk. Ltd.   

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95 Comments on You Think Your House is Worth WHAT?? Pricing Your Home to Sell

NOV
16
2009
1 Featured Post

Right on!

1:31am • #1
1,545,239 Points 416 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Sometimes the consumer just cannot be helped. 

We rejected a listing two weeks ago because the owner just wouldn't listen. 

The home had been on the market for months priced just over $1,000,000.  Overpriced and the owner knew it.

However, rather than coming down to the real value priced at just under $1,000,000, they insisted on coming down to just over $1,000,000 again. 

I tried to explain that they were going to be priced just OVER the search range of buyers for his property. 

Thanks but no thanks. 

5:22am • #2
778,954 Points 47 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Liz,

Sellers with overpriced listings think that marketing will help them sell their home...NOT! Oh yeah, theres that pesky appraisal thing too.

Rich

5:49am • #3
320,906 Points 52 Featured Posts Outside Blog

Fantastic Liz.  I've always preached that a home owner needs to price their homes to sell three times - to the buyers agent, the buyer and then the appraiser.  If they fail in either of these 3 areas, their goal will fail.

5:54am • #4
Outside Blog Hit Router

Good post!  The appraisal piece is very powerful when talking with sellers.  I also liked the point that pricing high just helps the competition sell their houses!

5:55am • #5
Outside Blog

Liz,

Great post!  I especially love the line, "you should be charging your competitor a fee for helping to sell their home"! 

6:00am • #6
122,544 Points 1 Featured Post Outside Blog Called Shot Master

I am struggling with a couple of listings that are not selling.  One of them gets showings and the feedback says it's priced right for the most part, the days on the market is getting up there.  I had another one last year that was close in proximity and the seller wouldn't reduce the price, she ended up letting the listing expire because I wasn't willing to do an open house every week.  She relisted with another company, at the same price... and it sold. 

Another listing I have right now isn't even being shown, I know the price is the issue.  I knew it was too high when I listed it and it was a bad decision.  I was in competition for the listing and I caved in.  I'm learning to be stronger and have recently turned down several listing opportunities because I knew it would end up in disappointment all the way around.

6:02am • #7

I simply will not take overpriced listings. I can't imagine how much time I would have to spend with those homewoners trying to convince me they are right and the market is wrong.I am in this business to sell houses not hold open houses.

6:04am • #8
3 Featured Posts Outside Blog

Great post, love the graphics! 

6:14am • #9
398,289 Points 3 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Liz:

Question: What does the agent do when the broker that they are associated with ---- has a production goal and the agent if they do not meet the production goal has to consider what will be the consequences.

Unfortunately there is an elephant in the room that no one is talking about. Here is another angle to consider, what about ego, many times agents will take over priced listings thinking that they will be able to do the sellers grind and eventually get the seller to reduce the price to were it will sell.  So, the equation has many parts not just what one knows that they should do but having the strength to do it.

6:16am • #10
723,390 Points 223 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

And here are the two lamest rebuttals from unrealistic sellers:

  1. "I'll pay a bonus" or I'll pay closing costs"
  2.  "Let people make an offer"
If you are priced high those things still make you invisible. 

6:16am • #11
848,632 Points 153 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Liz, I would say most of the sellers in Ann Arbor Area that I speak with are very resonable, IF you show them the data ( numbers) In a full MLS print out we can show them the price listed per square foot, the sold price per square foot, and any price reductions.

How can a seller argue with the numbers?

If they do they will see them again in the appraisal as we use the same data.

My issue is Realtors that don't use numbers to list a house, but like you said, "We have to get this much?'

Then we have to teach the listing agent the data.  We have found ourselves teaching and doing the work of the LA as they say, "They called us to list it at this price, and we did."

Fun times...not.

6:36am • #12
497,480 Points 21 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Great post Liz! Maybe to some extent it's greed. Some sellers around here would love to get the prices that homes were fetching for a few years ago. They are still in that frame of mind. It's NOT going to happen. That market is gone and we may never see that in our lifetime again. Would be nice though. :)

6:39am • #13
429,660 Points 5 Featured Posts Called Shot Master

Liz, you nailed it with these tips. It seems like the sellers know about overpricing but usually think their home is the exception to the rule.

6:39am • #14
124,971 Points 1 Featured Post Outside Blog Hit Router Attended Rain Camp

Everyone thinks their home is a castle! It is to them! Some think the current market affects everyone else's home ut theirs. This is the hardest part of our job..to price a home to sell at the highest and best price for the client.

6:41am • #15

Great post Liz......It brings to mind one particular listing which I refused to take, the gentleman believed his house was worth $30,000 more than what I suggested as a list price.  He wanted me to list it at his price, I refused.  He said that he was going to shop around with other Realtors.  I agreed that he should do that.  I also informed him that he would eventually find a Realtor to list at the price he wanted to list it for, but he would eventually find out that it would not sell at that price.

He still has not listed the home, I will be making contact with him again soon.

6:57am • #16
450,896 Points 2 Featured Posts

We need these posts to flush out all the similar experiences. Pulled my sign out recently and the seller is on his third realtor, same price, but lower commission being offered (both sides) still hasn't sold.

7:00am • #17
571,409 Points 39 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

Spot on advice, Liz!  Pricing can be (and most often IS) the biggest opbstacle when listing a home.  The emotional attachment for sellers is SO strong.  I really liked your point about "charging your competitor" if you price to high - you said it!  So true!

7:00am • #18
208,177 Points 6 Featured Posts

Excellent post - it says it all. Over priced listings will just sit on the market, and then the seller just blames the Realtor.

The house across the street from me has been listed 3 times in the past 2 years, with 3 different Realtors. The sellers didn't hire me because I gave them a lower price than these other Realtors did. Now 3 people have wasted their time and money, and lost some respect in our neighborhood.  And the house still isn't sold.

7:20am • #20
509,525 Points 70 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hello Liz :o)

Unfortunately I just had 2 new listings where it was a HUGE battle to get them to understand the real market value of their home. They both thought that their home should be the most expensive in the neighborhood (one thought it should be the most expensive int the entire town !!)

... I told both I couldnt in good conscience take a listing that the comparables said was listed too high.

They both listed with me :o)

7:29am • #21
2 Featured Posts

Great Post. Price it right upfront and it will usually seller for a higher price than if it is overpriced and sits on the market

7:29am • #22
2 Featured Posts

Great Post. Price it right upfront and it will usually seller for a higher price than if it is overpriced and sits on the market

7:30am • #23
588,234 Points 80 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Liz - But I am not in a rush and my Zestimate came in much much higher !  I am not going to give my house away !!!  : )   .   So true and great post.  Price to sell and not to sit !

7:58am • #24
115,462 Points

Pricing one to sell is sooooo important in our industry!!  Quit throwing your cash away marketing overpriced listings and more importantly your TIME!!  Walking away from a unreasonable seller is often the best step a Realtor can make!!  Thanks for posting!!

8:08am • #25
144,522 Points 1 Featured Post

Good post.  I tell people up front that I'm not here to tell them what they want to hear, I am here to tell them the truth about what their home is worth.  A little Floyd Wickman terminology that works very well!  Any agent can take a listing, but they can't sell an overpriced listing.  And lots more.  It really works! Of course there are still some sellers who still want (or need) to list at an above-market price.  I typically won't take the listing. 

8:28am • #27

I think that we've all been there before - many times if I didn't get the listing the house sold right where I told them to price it. Makes you want to go back and say - I was right all along! Totally agree!

8:35am • #28
135,906 Points 1 Featured Post

Has anyone tried an "executive review"?  Bring in at least 4 other realtors who are willing to help, offer lunch to them etc.   They can usually help with a price adjustment, and sometimes they even have a buyer who would like the home, but have not been in it because of the price.

8:39am • #29
134,218 Points

Very well said Liz. This is an article all sellers shoud be required to read.

8:52am • #30
580,869 Points 11 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

But I want What i want 300 Zillion Dollars...

Well Then Do you Want to List or Sell it, we discussed the CMA shows you need to be below 300 Zillion..so if you are wanting over 300 why not list it at 500 or 800 Zillion...

But it won't sell at 500 or 800 Zillion, Exactly :O))

9:03am • #31
487,443 Points 16 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Liz: You hit the nail on the head with this post!!!  I am re-blogging it.

Here is what I have to say to sellers: Your house is only worth what a buyer is willing to pay for it!

9:10am • #32

Very well outlined, Liz - rock solid post.  I find most Sellers are compelled by data and hard facts but there are certainly those who aren't.  But I have absolutely learned that there is no advantage to self in pandering to a Seller who wants to over-price.  You have to tell it like it is and if you don't get the overpriced listing, be thankful.  What I particularly like about your post, though, is how you point out that there are some homes that are very difficult to accurately price and a period of "trial and error" is needed to fine-tune the price.  I have used this strategy with some Sellers quite effectively.

9:20am • #33
147,462 Points 3 Featured Posts Localism Sponsor Outside Blog

Great post!  I wish more sellers would listen...

9:29am • #34
105,012 Points 2 Featured Posts Outside Blog

No one should take an over priced listing...I have in the past but really have cut down to zero a this point..

Even though we can show rock solid proof  a house wont sell for a certain price, we are still faced with "my house is different, or i ahve a pool" sorry...it wont help you get 80,000 more than a comparable...

Then we get this... "How come we have had no offers" - well, we would have and had more traffic if your home was priced correctly.

Thank you for your great post.

9:36am • #35
260,424 Points 10 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Liz - I recently had the opportunity of going on a listing presentation for a rather high end home in my area. I looked at the comps and also noted that of the 500+ homes that have sold in our area this year, only 29 were above $500,000, making selling a higher end home more difficult, not to mention the fact that the percentage between asking and sellling above $700,000 id 86%. WOW!

I went on the listing presentation and gave my value, and then unbeknownst to me, so did my broker. He is a long time resident and was not far off from where I was. (Mind you I was REFERRED to the sellers from another agent - I didn't know the sellers were going to be interviewing other people they weren't referred to as well. I was told it was between me and some out of town Reno agents.) They kept interviewing until they got someone who offered to market the home high enough to make them happy. They claimed they had an appraisal (because a spouse recently died.) I mentioned that appraisals to establish value upon a death are often inflated because it helps you with your basis, and that if they did the very same thing to fund a loan, the value would be very different. I was so happy when my broker and I realized we were both in there and I asked him about what he said when they said "but we have an appraisal". He casually replied "Sell the home to the appraiser!". Neither of us got the listing, but that's okay. I really don't want an overpriced listing that's going to sit for at least a year and have needy sellers constantly asking me why their home isn't being shown.

9:38am • #36

Good post!  Just once or twice it would be nice to talk to potential sellers who really understand what they can expect to get for their house as opposed to what they want to get. It would make the realtor's job sooo much easier.

9:47am • #37
152,417 Points 1 Featured Post

I do NOT get the listings. Why? I tell them the truth right from the start. But, I do get a very rewarding self satisfaction in watching the list and sale unfold. No disrespect to those agents who know how to "work" it. It must take a lot of marketing ability to take and hold on to such listings.

I just watched a house go to closing after 885 days on the market. The owner stayed with the same agent the whole time. She started at $850,000 when nothing was selling over $500,000. Worked him down to $740,000 after 60 days, $699,900 in 80 days, $659,900 in 135 days.

It was like watching a stone travel to the bottom of the fish tank. The conversations between the agent and owner must have been a work of art to behold. By the end of the 6 month listing she had him down to $599,900. At 690 DOM she had talked him down to $410,000 only to get him to reduce it again in 2 days to just under the $400,000 mark to $397,700. At eight hundred and five days on the market they reduced it to $367,000 and SOLD it for $355,000.

I just wish I could be half the salesman that that lady is. I sit in awe.

 

9:59am • #39
111,735 Points Localism Sponsor Outside Blog Hit Router

OMG, great post!  WOW, I could not have said it better myself!!  I have to start following your blogs....

10:12am • #46

Liz, Excellent writeup.  I have decided to start collecting all the articles I read that tell buyers something like "If a homes been on the market for awhile, offer LESS".  It will make an interesting addition to listing presentations.

10:13am • #47
126,170 Points

Well said and written...congrats on the well deserved feature.

10:27am • #48

Excellent!

I have had people say something to the effect of "It's worth what I say it's worth" - and that's true. Unfotrunetly you need abuyer and lender to agree - plus a buyer's agent that can't find a better deal.

Paul Johns
10:35am • #49

I think that the appraisal issues, HVCC is really putting a crimp in the homeowners getting what they want for a home. Good or bad, this should influence what a seller will list at.

11:25am • #50
615,230 Points Localism Sponsor Outside Blog

There is no future in over priced listings -- they sit and sit and sit.

11:33am • #51
123,720 Points 1 Featured Post

Liz, all great points. Christopher and Stephanie #24, very funny!

12:17pm • #52
268,276 Points 22 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

Liz, another great post and we like the way you simply tell it like it is. We have very little patience for sellers who just aren't willing to listen and face reality in regards to price. You also hit on an important issue, appraised value, which is especially important as banks are so conservative these days.

12:37pm • #53
331,740 Points 7 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

I have not had to many listings that the owner was coming in to high, but I have represented buyers who were interested in homes that were over priced. Of course, the sellers would not come down to market value so we had to move away from those homes. I have been following one home hoping the price will drop. It is the home one of my buyers really loves. The price has been dropped $5,000 over the last three months! That is it. What a shocker the home is still on the market.

12:58pm • #54
768,692 Points 60 Featured Posts Attended Rain Camp Called Shot Master

the numbers are the numbers. We all use the same comparables. Anyone who comes in higher is just "buying" the listing.

It really comes down to marketing. Who will do the best job for that particular home? That's who should get the listing.

1:06pm • #55
577,680 Points 15 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Liz,

This pointed out most (if not all) of the objections that many sellers have to accurately pricing their homes in such a way that any who would reject the sound advice that you've given deserve to have their homes sit on the market and not be sold. Great post. As a matter of fact, I think I'll reblog it.

1:08pm • #56

Right on! It seems that it is standard operating procedure to "bid" for the listing price. Don't you love it when the house sits and sits and ends up selling for less that you told them when you lost the listing to the realtor with the higher "bid"???

I think that is one of the most difficult things to convey to sellers. It is human nature to believe the person who tells you your house is worth more!

1:38pm • #57
205,231 Points 1 Featured Post

When I put my house on the market, I will hire a great REALTOR (who tells me the truth) to sell it.  No way I want to be one of those Sellers. :)

Great post, and congrats on the feature.

 

1:41pm • #58
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sylvie -Well I know you'll have the BEST agent in town! :-)

Lisa - I think you're right there is a part of it that's human nature - the emotional part - vs. the rational/logical part - that's why it's so critical to use a Realtor!

2:14pm • #59
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

William - I missed a few :-) But all the commenters have filled in the blanks! :-)

2:43pm • #60
1,114,406 Points 71 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Motivation is definitely one of the biggest factors in pricing a home.  "I don't want to give it away..." You're not giving it away if you want to price it to sell in 30 days compared to sitting on the market for 6 months and waiting.

2:54pm • #61
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Craig - I do agree that marketing and network are probably two of the more important factors :-)

Terrie- you're right many of our buyers will just sit it out and wait for the prices to come down if they really want the home - rather then overpaying!

Dan and Amy - I think sometimes its a deep seated distrust of 'salespeople' per se - and that's unfortunate!

Michael thanks for the feedback! :-)

Bob and Carolin - the stress of waiting, and coming down - the 'unsettled factor' and having no peach of mind......can be very frustrating.....for them I'm sure.

3:02pm • #62
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

James - our appraisal system doesn't work quite like yours - but you're right!

Paul - yes unfortunately what it's 'worth' to the owner isn't always what it's 'worth' to the buyer!

Tim thanks so much !

Jill - there really is a wealth of information on here - even setting up a webpage of links to some of the posts would probably be helpful!

Sandy - please Do! I look forward to seeing more of you ! :-)

3:08pm • #63
381,989 Points 47 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Well said. Though some properties are not so easily priced and sold, those homes seem to be more the exception than the rule. Know thy market!!! Sell thy House!!! :0)

3:13pm • #64
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Gregory - unfortunately we don't paid to watch those stones to sink! So I guess we just have to keep working on educating and informing! :-)

Doug - I have had clients that are very savy and sometimes even price them a little below market value just to make them move faster - and not because they have to but - because they want to get on with their other goals!

Christianne - the 'appraisal' thing can be tricky- here they phone 3 realtors and do the comps based on the same info we have available to come up with the price -unless - it's for an extenuating circumstance which yours very well may have been.  And yes it must have felt good to have your Broker come up with the same price as you! :-)

3:13pm • #65
360,757 Points 36 Featured Posts Called Shot Master

Great Post Liz.  I wish I would have thought to write this one before you.  I am so tired of sellers calling me for my expertise and then rejecting the truth.

Oh well, onward and upward.  I'm like Lenn, Thanks but no thanks.

3:14pm • #66
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Martha - you're right there are exceptions - but they're just that - 'the exception'~! :-)

Thanks Dave - dollars are dollars - and its hard for a seller to think that he might be leaving money on the table - unfortunately the reality is usually the only time that happens is when they follow the market down :-(

Emily -I think it comes down to building trust, having empathy and explaining and educating in a way that they feel the end result will be a win win!

Bruce thank you! You're right sometimes it's not straight forward so we need to outline the strategy we will use to fine tune it and get them the best price possible for their home!

3:19pm • #67
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Well Marian -you don't have to rewrite it Re-Blog it and direct your clients to the info! :-)

Donna - so right! Pictures, numbers, words - and trust eventually might do the trick!

Thanks Kat and AMEN to that! :-)

Fred - I guess maybe we should give them a lottery ticket and explain that the odds are about the same!

3:22pm • #68
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I don't want it to seem like we're 'dissing' Sellers - because that's so not the case.  Most are educated and intelligent and understand how we come up with the numbers we do.  Some are not experienced and don't understand how it works - and those we hope to educate and inform.  Other's are just stubborn and feel they know better.  For those perhaps the best route is FSBO for a few weeks.  Sometimes you have to try it to see what happens - but then the expense needs to be your own.  All in all we want to work with you as a team and pro-actively to get you the best price possible for your home - and years of experience have taught us that this is how you have your best chance of doing that!

3:25pm • #69
172,854 Points 2 Featured Posts Outside Blog

If rule one in real estate is Location, location, location, rule 2 is price, price, price.  In the current market the longer its overpriced, the more its overpriced.  Thanks for the post, I will pull this out in my next pricing discussion with a client if they won't listen to me.   

3:28pm • #70
469,553 Points

Some sellers just won't listen even when you show them the numbers.

 

3:36pm • #71
2 Featured Posts

Great post Liz...and love all the comments!  You covered it well!

Verlyn 

3:40pm • #72
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Veryln- hey thanks for the comment! :-)

Allen - true - but some might change their mind over time :-)

Dan - Maybe Rule 1 is PRICE and Rule 2 is Location :-)

Ann thanks - I am in the process of putting a page together on my website - listing links to posts in various categories.

Geoff I guess you could do that with a particularly difficult listing that you really want to have - we have office tours every week where realtors in our office go through our listings and give their price....sometimes it works sometimes it doesn't!  Often they haven't researched that area/house and may not have up to date stats on it.

4:37pm • #73
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Joyce and Terry - I think WE'VE all done it and the experience hasn't been a positive one - so obviously we don't want to keep making the same mistake over and over again.!

Rebecca - good - thanks - glad you reblogged it!

Stephen -I wonder if it's a need to please - we don't want to hurt their feelings?

Christopher and Stephanie - I'm not sure why they think we want them to 'give their house away'....because if they gave it away - they wouldn't need a realtor - and we wouldn't get paid! :-)

4:57pm • #75
561,734 Points 54 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

And bottom line, every over-listed house will sell below what they would have sold it for if it had been priced right in the beginning.

5:03pm • #76
762,091 Points 62 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Excellently written Liz - sellers here are getting more and more realistic.  I gave up a long time ago taking over priced listings - there is not point, espeiclly in the market we've been in. In fact in 2007 when we saw the writing on the wall we talked with all the sellers and suggested to take off the market or reduce drastically. Most took off the market and waited.  This is a great re-blog!!   Thanks!!!!

5:14pm • #77

Yes, all too often the sellers think their home is worth so much more than the market value. Thanks for the post.

5:44pm • #78
433,524 Points 10 Featured Posts Outside Blog Attended Rain Camp

Liz - When they say it's not about the money.....it's about the money. Who wants to overpay for an overpriced property? Not even me. Cheers on the feature

5:48pm • #79
677,941 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
A refresher on the basics always is helpful to read! Thanks for the post!
6:11pm • #80
1,063,234 Points 156 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Liz, price to list or price to sell. What do they want to do? You can't lie with what the market is. I say it just is, and people have to get over the shock!!

6:16pm • #81
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sue R. - thanks for being the first commenter! :-)

Lenn - yes well you must have seen it all -  it's true that all the best advice isn't always heeded!

Rich - maybe 1 in 1 million times that works..where advertising an overpriced list can get it attention...the odds aren't in favor of it though..

Kris - I like that - about selling it 3x! :-)

Ray - sometimes you have to add humor to to equation - occasionally people do do a double take - stop and laugh at themselves! :-)

7:14pm • #82
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sue - the reality is overpriced listings do make their competition sell quicker! :-)

Tracie I've had that happen too- everyone says they're priced well(realtors) but the Buyer's aren't buying.......so that must mean??? As for the other one selling - yeah unfortunately that does happen sometimes.....

Dave I guess the time comes in your career where you can have the confidence and pocket book to Just Say 'No' :-)

7:20pm • #83
1,303,231 Points 313 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

LIz -

Good stuff here. We have been preaching this for a long time but some just don't get it. Often the value of the home is not what we want it to be, at least in a buyer's market, but there isn't much you can do - buyers these days are pretty savvy and there is a wealth of information out there for them to use to determine what they SHOULD pay.

The only one who is losing out is the seller who can't or won't listen.

Jeff

7:42pm • #84
530,937 Points 4 Featured Posts Outside Blog

Thanks Liz, this is great information that every homeowner really should read.

8:18pm • #85
1 Featured Post Outside Blog

Hey Liz!  I'm new to Active Rain....am in the Vancouver area and I loved your post.  Thank you so much.  I have just subcribed.  Am excited to read your next post.  Keep up the great work.  Margret :-)

8:23pm • #86
608,292 Points 26 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Liz, this is an excellent post covering so many objections that Sellers have to pricing their home correctly, and highlighting how an experienced Realtor can help them.

8:44pm • #87
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sharon - Thank you! Hopefully it does help!

Margret - Hi there - Welcome neighbour :) I'll come to your blog and say hi!

Thanks Roland its important they understand what we do and why we do it. :-)

Jeff - for sure there's nothing new - except that Buyer's today are even more savy - they're pretty educated on market value!

9:31pm • #88

Great post!  I hope all of our future sellers read this!

9:33pm • #89
1,215,623 Points 44 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Good discussion on pricing, Liz. In this market we always tell sellers it's better to be a little aggressive up front rather than risk chasing the market down. If it does turn out that we've priced a little low, the market should compensate for that in the form of multiple offers.

9:38pm • #90
197,862 Points 5 Featured Posts

Sometimes it is tough to get sellers to understand that what they want to net for their property is of no concern to a buyer.  The buyer simply doesn't care that they want to net $x because they want to pay off their cars too and buy another house.  Good post with great information!

9:47pm • #91
679,388 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Liz and excellent post.  I don't know why so many agents continue to take over priced listings.. I was hoping that the trend would be toward better pricing.  Most buyers do work with an agent and they are not going to overpay for a house, nor will their lender let them.

10:10pm • #92
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Joan - thank you! Yes unless they're out of area and not super familiar with the market - or they love the house soooo much they don't care what it costs..........hmmm unfortunately people with lots of money - have it for a reason.....so...

Jeani its true - people that can be so smart all other areas can become silly when they rationalize the pricing on their own home.......hmmm I should have held out for the car when I sold my house! :-)

John - I wonder some understand the concept of 'chasing' up and down? :)

Aja - thank you - wouldn't that be nice? :-)

10:32pm • #93
NOV
17
2009
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Brigit - I do find the graphics fun!

Lorraine and Loretta- I've never worked for a company that does that - we're all independent contractors - pay our fee regardless of whether we sell something or not - soooooo it's never been an issue?

Phillip - I never addressed the 'let them bring an offer' and it is a biggy - maybe i'll go back and add that! thanks!

Hi Missy ! You're right some realtors don't use the numbers - just a smile ...:)

Jackie - perhaps it is greed for some......but for many it's probably just that they need every penny that they can get!

2:01am • #94
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I hope I didn't miss anyone! Thanks for all the comments ~ It's a good conversation~

2:46am • #95
105,012 Points 2 Featured Posts Outside Blog

In all actuallity, when a seller has it in his or her mind that their house is worth X, they feel it is going to sell for X, and if it doesnt, the realtor gets blamed.

9:23am • #96
524,985 Points 33 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Dave-well occasionally - but fortunately not most of the time! :-)

11:20am • #97
1,006,751 Points 36 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is a very clear cut post to explain to sellers what they need to consider when pricing the homes.

They also need to understand that the first 30 days is critical.

11:32pm • #98
NOV
18
2009
NOV
20
2009
463,432 Points 12 Featured Posts Attended Rain Camp Called Shot Master

The homes priced competitively are getting under contract FAST!

7:04pm • #100
NOV
30
2009
DEC
04
2009
214,365 Points

Hello Liz,

Very well written post and terrific information for sellers!  Thank you for posting!  Have a wonderful weekend!

Rita

 

1:55pm • #102

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Liz Moras ~ Chilliwack Realtor, Garrison Crossing,Chilliwack, Abbotsford

Chilliwack, BC

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Harrison Hot Springs, Cultus Lake

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