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Facebook Fan Page Basics

www.SearchEngineWatch.com Most businesses recognize the huge marketing power of Facebook, but are unsure of how to use the platform. Should they set up a profile, a group, a fan page ... or a combination of these?

Facebook Fan Pages 101 provides a good overview of fan pages from Ron Jones at Search Engine Watch. One of the most important features is that "external search engines index Facebook fan pages."

Setting up your fan page is easy. Just go to Facebook Pages and you'll find a step-by-step guide as well as tips to prepare and build your fan base.

Already have a fan page? Share a link in the comments. We'll help you increase your fans, and your page just might inspire another!

More Facebook posts:

Keeping It Private On Facebook
Maximizing Your Facebook Fan Page
Five Facebook Fan Page Tips

Duct Tape for Facebook
Managing Your Facebook Fan Page
Facebook Fan Pages Done Right

Posted by John Novak - Las Vegas and Henderson NV Real Estate on 11/14/2009 02:02 PM

Comments (127)

Facebook Fan Pages in the Online Marketing Channel

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Originally posted at: Las Vegas, Henderson and North Las Vegas Real Estate: Facebook Fan Page Basics

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127 Comments on Facebook Fan Page Basics

NOV

Thanks, good source of info. I've set up pages for my real estate business and my church.

John...

This coming week is the week that I start delving into FaceBook more. My entire family is now on there playing without me. That just ain't right :)

TLW...ROAR!

Sylvia - Great idea to set up a page for your church! That's an excellent way to give back while still maintaining a business presence.

TLW - If not for yourself, you should at least be on Facebook to keep an eye on your family (and maybe even a few competitors!) I've added some links to other Facebook posts I've written that should help you further understand and implement fan pages.

Hey John. I recently made the move to have a fan page on Facebook. I have been fighting it for awhile because I didn't want to keep up with two different facebook sites. In an attempt to separate business from family I did. The jury is still out. If anyone wants to visit my fan page the link is below.

http://www.facebook.com/pages/Knoxville-TN/Real-Estate-Place/

oh wow something else to look into.. so much is out there it boggles the mind. Thanks for the info

Hi John, My fan page is a baby but here it is and thanks for the tips.

This is great info. Thanks. I've bookmarked this page so that I can refer to it once I get ready to start my fan page.

Thanks for the great links - another item on the to do list - as always all in due course!

Thanks for the great info on Facebook Fan Pages. This is the fan page for our design firm: http://www.facebook.com/home.php?#/pages/Beverly-Hills-CA/HW-Design-Inc/220224793848?ref=ts

Hi John- I rarely go to Facebook. I did set up a fan page, with the goal of creating a business presence rather than the "chatty" atmosphere, but haven't done anything with it.

I didn't know that fan pages provide SEO juice. I will plan to set my up on this snowy Sat. afternoon in Colorado.

Thanks for bringing this to our attention John! :)

I have a page for my office, a page for me, a page for my networking group and I manage the page for our local board of REALTORS. I will look into this to maximize our exposure! Thanks!

John

Great topic. Thanks for all the links. Something I have been lax on.

We set up these pages but badly need fans! One is my regilar bisiness page; teh otehrs promte towo perties we sell. Please come visit us:

Check out Re/Max Excellent Properties on Facebook

Check out the Quarters at Dutchtown on Facebook

Check out Baywood Quarters on Facebook

Thanks!

Thanks for the information on Facebook Fan pages. I have recently been wondering if a Fan page would be better than my personal page and all the privacy issues that come along with it. I am looking forward to reading some other opinions on the subject.

Hi John - I have three Facebook Business pages. I set them up for hyperlocal content. They are:

Northern Nevada Real Estate

Carson Valley Real Estate

Dayton Valley Real Estate

Hi John, we jumped into the FanPage arena a little while ago, still need to learn a lot on promoting it. Love your techy posts.

You can find us at TEAM CUNNINGHAM

I have been wanting to set up a fan page and this just gave me the extra push to figure out how to do it. Thanks!

Thanks for the info. I was not aware that they indexed the fan pages. That's a great tool!

John, I have connected with two buyers through facebook and my fan page. My fan page is ranking in google! Nice links you have. I am now going to fan everyone here :) here is my page

KitsapCountyRealEstate

I am working on the MLS search page- having a tough time figuring out the "non Irame" stuff.

Hi John,

Here is my page. I know I need some training. I would like to have it more automated.But, Mike Mueller says to just add my posts in.

AnnArborRealEstateTalk

John,

Quite interesting. I'll have to pursue that. So far, I haven't really used either facebook or Twitter.

However, just about every day there's a post here on AR reminding me that I'm missing out.

Thanks,

Brian

John - thanks for the post, and I have a business page on FB. I would be grateful for any additional fans.

Newport Beach Real Estate

John - you are becoming quite the Facebook guru. Keep the tips coming. There is so much to learn.

Here's MY fan page.

Jeff

I'm having great success with my Facebook fan page Staging Training By Design but I do appreciate your tips and links to further explore and improve.

Thanks!

This is great John ! I have been looking for something like that. Great timing. Cheers !

Great info. We have already fun page but i think we don't use enough. We need funs......Prudential Arizona Properties - Megan & Hanna
Please come visit.

THanks for this post! I need all the tips so I can get that thing up and running AND PRETTY.

Las Vegas Real Estate Market Updates (be my first fan besides myself!)

Hi everyone, thanks John for my info. I just got my "vanity" URL for my fan page on Thursday. Once you're on FB you can enter AlbuqeruqeNMHomesForSale and my page will come up.

I need friends and I am looking fro friends too. Everyone should be putting their links here btw.

Here's mine:

http://www.new.facebook.com/AlbuquerqueNMHomesforSale

Renee-I'm your first fan!

Sharon, your link takes me to your website, not your fan page.

John, I have been meaning to do this but was not sure how to go about it. I guess I have no excuse now.

Thanks for the information John....I was wondering about the Fan Page on FB.

OK, as expressed here so well, procrastinating doesn't get you fans...so off to set up a fan page, Thanks for the info and the kick in the B&*% pants...

Jumped into FB in July. I want to befriend my S.O.I in 2010 to kill two birds with one stone !

Great information and thanks for the links! Facebook FAN pages are definitely on our list to do.

Thank you; I hope this helps me. I set up a regular Facebook page, but never have been back since my second visit. Need to work on it!

Thank you for the basic info for those who're searching. I've been using my Biz Page for about 6 months.

Also, a heads up the FB is cracking down on "business" poosts on personal profiles. You can also get your own personal URL mine is http://www.facebook.com/raleighhomesforsale once you hit 100 fans.

John.. Thanks for sharing.. I have a fan page... I need to make better use of it.

Thanks for the info... I've been meaning to look into a fan page, but have been procrastinating. This definitely makes me want to get busy!

John, thanks for all the help with facebook pages. I need to learn so much about them.

John, I wrote this as a spinoff to your post. It's a good expliantion of WHY we ALL need Fan/Biz pages.

http://activerain.com/blogsview/1338022/biz-fan-page-vs-profile-facebook-must-knows

I love having a page solely for my business...it allows me to post all things real estate without those who aren't fans having to listen to it

Erica, just went and joined your page. I'm just getting started, so I'll be cheking yours out for ideas.

Here's a link to mine if you'd like to reciprocate:

http://www.new.facebook.com/AlbuquerqueNMHomesforSale

BTW, I got my vanity URL after only 25 fans signed up. I think FB is a great way to stay in touch with past clients, and maybe meet some prospects too.

I have a page too, but need to remember to add/update it regularly! Thanks for the info.

Hi John -- Anything to add to SEO is good stuff. I'm still a fb novice, so I'm going to check into this.

Here is our fan page for Mentone Cabins. It is hard to keep it up with all the other sites.

NOV

I am going to bookmark this post. I have a Facebook page, but have not made much use of it. Learning the basics of how businesses are using it well help. Thanks for a link to the basics.

Thanks John! we're jumping into both the active rain and facebook arena, this information shortcuts some of the homework. appreciated.

Hey guys,

I would have appreciated an invitation to the party. Thanks to Sybil I found it though. This facebook upgrade will have to wait ubtil next weekend. I have a very busy week ahead of me. If you discover anything else, please contact me. Info@LloydMcKenzie is the easiest way.Thanks!

Hi- Great information and definitely bookmarked. Here's our fan page for Tampa Florida Bay Real Estate

Thank you John for bringing this to our attention, and giving us the tools to make it easy.

From a Realtors stand point the fact that a fan page is indexed should be reason enough to get on board!

I have always wondered about how to do this. Now it seems so easy. Thanks for the links to the articles.

John I do need to pay some attention here so thanks for these resources.

Thanks for sharing all of these posts. I taught a class on Fan Pages and how useful they are the other day, but I'm always looking for ways to improve my page. My link is http://www.Facebook.com/JCKCRealty

Sincerely,

Kathleen

John - I just joined Facebook last week. Your post is very timely since I am trying to figure out how to use the business pages. More specifically, I am trying to figure out how (i.e. where) I can access it to put posts up and how to gather fans. The navigation seems to be confusing.

I have a personal page that I've made public, but I think I should set up a fan page. Thanks for the inspiration. Esp. the SEO info.

Thanks for giving us the information and push we need to get started. I have been thinking about this for the past few days and there you are. Awesome.

I have a fan page, but only a few fans. How about writing a post about getting fans?

Here is my page:

http://www.facebook.com/pages/Whittier-CA/Whittier-Real-Estate/42754461241

I bummin because I only have 41 fans. http://facebook.com/shortsaleexpeditor

Hi John. I have been working on my fan page and am very excited about it...

www.facebook.com/tracyrealestate

Thanks for writing,

Ken

John - I had never really understood the why behind setting up a fan page. Now I see it so I will just have to go and do it!

Hi John - thanks for sharing. I too have recently set up a fan page but haven't promoted that often since I have so few fans. I deffinetly need to spend more time working on the Adams Team at Fred Real Estate Group Fan Page.

Always great to learn some new tricks for Facebook.

I just love learning new stuff...thanks for sharing

Hi John!

You are definately right about the search engine love given to FACEBOOK fan pages, or business pages!

Our team has 4 pages so far and all of them come up on the first page of GOOGLE for "real estate relevant keywords."

Here are the links to 2 of them... thanks for giving us the opportunity to share our pages!

BRADENTON REALTOR

john...thank you , thank you, thank you! I have been trying to find some good info to help me get my fan page set up!

I have bookmarked this Post to get my FAN PAGE in tip-top shape....thank you very much!!! Her is my business page link: http://www.facebook.com/pages/Gainesville-FL/Gainesville-Florida-Real-Estate/97961205255?v=wall&viewas=1245111617

How much time does one allocate towards Social Media? AR, FB, Twitter, Yelp, Linkedin, etc. I think I need an assistant just to keep up with this Media.

Thanks very much for the info, Here is my link to my fan page. It has only been up a few wekks but I could sure use some more fans.

Tom RobinsonTeam

A basic fan page is easy. Making it nice using FTML is hard and something I am trying to accomplish.

I like the book , "Facebook Marketing for Dummies" as a learning resource also.

Seems Facebook has become the new "Social Club". I'm noticing younger clients lean heavily in favor of getting to know people this way. Okay so I've been persudaed. Thanks!

One great way to market your Facebook fan page is to include it in your syndicated single property websites as a link or a tab. That way you "push" your Facebook presence out to the real estate classifieds sites - it is easy to do and free. A great example is this syndicated listing (Janie Coffey, Florida) :

http://listings.realbird.com/Real_Estate/Shore-Crest-Historic-Home/Miami/FL/F5D2E8D4/46200.aspx?tab=extra

Gabe Gross

RealBird

John, it was my goal to set up my Facebook Fan page this week. I think I did it, but couldn't be sure. Now I can go back and follow these links to instructions. Thank you, more than you could possibly know!

John, Looks like I will be digging through allllllllll of your posts today. Something about facebook fan page is driving me crazy...when I set this up with twitter to tweet facebook, the blog feed goes right into my friends page,,,is it possible to set that up to just deliver to the fan page? Isn't that the point? Anyway, I will go through all your stuff looking for the answer,if you have it handy in your head, please share! Thanks so much!!!! I have been on FB all morning trying to find an answer, and maybe I should have just started with AR! URGH

Great info. My facebook fan page has been a great asset to my business this year. You can find my fan page at Shows Great Fan Page

John, This is a silly question but I just started a fan page (not published yet) but now I don't know how to find it again. Is it somehow attached to my regular facebook or is there some other way to get in?

I'm new at this too, and have set up a page but really don't know how to use it. Marchel, I have to go to my home page, and in the search box at the top I start typing Big Rapids (part of the name of my fan page) and the link to my fan page appears as a drop down to click on.

I tried to do another as a separate page, but it just linked to my profile again. (didn't really want it to). Does anyone know how to do a fan page separate from your profile?

Hi John! Great stuff here! As it happens, I just added a FB page to my Point2 site--I already had a side bar link on my main page but, took Bill's advice to create an entire page. As soon as I reviewed it and added my SEO terms to it, I clicked my email box and found the newsletter with this post! Great minds, huh?!

Thanks for the info--I'm next trying to figure out how to NOT get my fan page postings on my regular, personal FB page. I'm making my friends crazy with all of my postings and I need to figure out how to stop them from automatically going there. Any suggestions?!

OH, and I can't wait to see what TLW does with FB!! I can only imagine!!

Thanks John ~ I need to get my fan page on Facebook going, now I can with your help!

Nice post John here is my fan page. http://www.facebook.com/pages/Asheville-Homes/154742224712

I also have a twitter and YouTube account to tie into my blog.

PS: Who ever fans my page I will reciprocate by becoming a fan of your page. http://www.facebook.com/pages/Asheville-Homes/154742224712 Why

would you want to do that? When you get 25 fans you become eligable for a vanity URL. (think keywords here) Also it gives your page backlinks that

improve your fanpage rankings. Think hello goodbye by the Beatles when reading this next part. So you fan me, I fan you, we both rank high in the big

GOO. Goo Google. So you fan me http://www.facebook.com/pages/Asheville-Homes/154742224712 and I'll fan you to.

OOPS, I forgot to add my FB Real Estate fan page! Happy blogging...

Hi John, Timely post. I am getting requests from friends and family on Facebook. Thanks for the primer !

I have fan pages and need to do more with them so will check out the link.

www.facebook.com/NewportBeachHomes

www.facebook.com/CostaMesaRealEstate

John, Looks like you are getting some good response here. Hope you can help us. I have had a fan page for a month or 2, but have only 6 fans. How do I get more fans? How do I ask people that I know on my regular facebook, or others, to become a fan? I would appreciate some help and feedback. Thanks for everything!

John, I forgot the link to my Fan Page.

I'm going to look into setting up a fan page today!

Thanks for the info!

Tha Facebook Fan Pages are terrific. I have numerous fans that I don't even know yet. It's a great way to make new connections. Feel free to become a fan of David Krushinsky Home Loans.

Facebook, Twitter, Google, ActiveRain, Blogging, etc., etc....

Call another Realtor, don't bother me with buying or selling...who's got time for real estate anymore?

Too busy "high teching"...

See what I mean.. I forgot to log in when I posted #96 and AR didn't remind me to do so....

John - thanks for the information, Facebook is an amazing tool for businesses and the Business Pages make it so easy to promote your business. And the best part - it's FREE! You can't beat that.

-Monica

John

Good information and comments from others .

You have inspired me to start a fb fan page.

Jim S.

www.straughan.ca

GOOD AFTERNOON JOHN! Like many - I also have a Facebook Fan Page - and now I have become a fan of many more AR members thanks to this post! Thanks for the information and congratulations on the feature! http://www.facebook.com/pages/Tucson-AZ/BuyMyTucsonHome/149918968033 --Gabrielle

Great article and informative. I recently joined facebook myself. I'm kind of new to this internet thing, but facebook is funand seem shelpful. I had a question on commercial space - http://www.officespaceheaven.com/las-vegas.html - is there a goiod place to search online or office spaces

Is facebook a good place to meet office space brokers?

thanks

pat

Thanks for posting this great information on Facebook page-making, John-- I need to do something withe Facebook and this info will give me a head-start and maybe a short-cut or two to get it done!

Thanks so much for this post to inspire networking! Visit us at Welcome Home Realty, Valley of the Sun Team.

John - I have a fan page that with help was recently formed, it is Lakeland Real Estate Today. I appreciate your inspiration to inspire others. It is a working progress for me.

Thanks for the great post. I created a fanpage a while ago, and thought I hadn't put it together correctly, and meant to get back to it. When I checked back today, I found I had fans!

http://www.facebook.com/home.php?ref=home#/pages/Kapalua-HI/LuxuryRealEstateMauicom/148507169730

Thanks for this posts---good stuff on this. I am going to look this FB fan page..........

Thanks John, I need this information and am off to follow your link.

NOV

John -- thanks for this excellent info. I've bookmarked it and will add it to my Things To Do list (which sadly is just getting longer and longer with all the social media stuff I should be doing ...)

Wow, this was very heplful. I created a fan page for my office awhile ago and did nothing much. This is good way to seperate the Facebook with the more public Fanpages. So I created a few fan pages that I need to work on.

Eva Aliaga Realtor

Delray Beach Real Estate

Boca Raton Real Estate

Century Village Boca Real Estate

Thanks for the information.

Like almost everyone here, we've put together a fan page but are looking forward to improving it!

http://www.facebook.com/pages/Holly-Springs-NC/Stanton-Homes-Inc/87426195659

Good morning, John. Thanks for sharing this information. It is great!

Coincidentally, I just set up my fan page this weekend. Thanks for the information! Here's my page: http://www.facebook.com/pages/Kingdom-Concierge/173564868919?v=app_6261817190&ref=nf#/pages/Kingdom-Concierge/173564868919?v=wall&ref=nf

Hey John!! Thanks for posting!! I will be working on my fan page in the next couple of weeks...time to make it shine!!

This just in if you fan my page. Ashevile Homes FaceBook fan page I will fan you back. Now why would you want to do that. How about 25 fans equals a vanity URL like this www.facebook.com/ashevillehomes (here's a hint the URL has SEO and print marketing value) Not to mention the more fans the better SEO you will have for your page. Don't forget google indexes Fan pages not profiles.

Bookmarked, thanks for that reminder Jeff about pages not profiles.

Thanks for the post. I've been working on mine too lately. I'm with Jeff link, if you fan my Portland, OR Real Estate Fan Page, I'll fan you back too.

NOV

Thanks for the post.

http://www.facebook.com/pages/edit/?id=137114469524#/pages/North-Hollywood-CA/OptionCity-Real-Estate-Financial-Services/137114469524

Alright everybody, Salvador needs one more fan to be eligable for a vanity URL some one help him out.

Portland, OR Real Estate Fan Page

Thanks for collecting this information to one space, John.

I skirt the TOS for my personal facebook page, but have been updating The Stage Coach's Fan Page pretty regularly.

Feel free to stop by: The Stage Coach

The Stage Coach Austin Home Stager

John, I was doing the virtual bar camp most of the day tomorrow, but I hope to go through some of your stuff tomorrow to better my page. Are you still planning a way to help us increase our fans?

NOV

John, that's a great idea. I have a group page for my staging business but find it hard to get the right people to join...I'm setting up a fanpage right now!

How about a post on how to set up a Facebook business page? I can't find anything about it anywhere on Facebook yet I keep reading about it, as in many of the comments here.

Best wishes!

John, I'm with Russell. I have set 4 pages up as I represent 4 areas but now I'm floundering trying to figure out what goes on them. How do I get my AR links to go to the pages? Is there someway that I can get only certain post to link to a certain page? I've been looking for tutorials but like Russell have not been successful.

I have several Facebook pages but the most relevant one for Active Rainers is Social Media Marketing For Real Estate & Mortgage Professionals. I also just wrote a guest post on a Technorati Top 100 Small Business Blog on 5 Ways to Promote Your Facebook Fan Page. I hope you can find some value there. My article is on page 1 of Delicious and TweetMeme right now.

NOV

Just curious how much business agents are getting from Facebook? I guess even 1 lead makes it all worthwhile?

Jeff Burnham, Rosen & Co West, Las Vegas, NV

NOV

Hi John. Thanks for the invite to post our fan pages. I have one but find it difficult to put anything on there that is not on my blog. Quite a bit of overlap. Anyway could always use more fans:

http://www.facebook.com/helen.balsamo#/pages/Sturbridge-MA/AskMeAboutSturbridge-Real-Estate-and-More/100834076031