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Facebook Fan Page Basics

By
Real Estate Agent with Keller Williams Realty The Marketplace NV License # 56750

www.SearchEngineWatch.comMost businesses recognize the huge marketing power of Facebook, but are unsure of how to use the platform. Should they set up a profile, a group, a fan page ... or a combination of these?

Facebook Fan Pages 101 provides a good overview of fan pages from Ron Jones at Search Engine Watch. One of the most important features is that "external search engines index Facebook fan pages."

Setting up your fan page is easy. Just go to Facebook Pages and you'll find a step-by-step guide as well as tips to prepare and build your fan base.

Already have a fan page? Share a link in the comments. We'll help you increase your fans, and your page just might inspire another!

More Facebook posts:

Keeping It Private On Facebook
Maximizing Your Facebook Fan Page
Five Facebook Fan Page Tips

Duct Tape for Facebook
Managing Your Facebook Fan Page
Facebook Fan Pages Done Right

Comments (188)

Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I'm still not a fan of the fan pages.  I'd rather do it on my personal page.                                                                                   

May 06, 2012 10:30 PM
mildred vazquez
RE/MAX REalty Group - Williamson, NY
Thank you for taking the time to share your expertise, perfect example how a social media, which ActiveRain is, can teach, encourage and sometimes put a smile a your face. Ones fan page on FB should do the same. Please visit me on Facebook.com/vazquezrealestate Have not done my timeline cover photo for the my fan page. One of my goals for this week. Any advice, feedback would be welcomed. Have a fabulous productive week. Mildred Vazquez Rochester, New York
May 06, 2012 10:51 PM
Bernadine Eberle
Integrity Plus Realty, LLC Texas - Plano, TX
Home Sales in North Texas

Thank you John for this information and to the others that have posted  great comments as well. I am in the beginning stages of my Facebook fan page. When I say beginning, my wonderful sister is the only one so far that has "liked"  and added comments. Here is my fan page https://www.facebook.com/pages/Bernadine_Eberle-Realtor/371838096179046. Also, I would really like some suggestions on content, etc.

May 06, 2012 11:59 PM
Sean Callahan
Real Estate Marketing Nerds - San Diego, CA

Great article on Facebook!

Also KW agents are the only ones right now
with mobile friendly MLS links with Wolfnet
via the "Wolfnet Genius Suite".

Facebook has already had over 200 million
app uploads and most users are on Smart Phones
so using mobile friendly links in the pages helps
convert traffic into leads easier.

Always try to use mobile friendly search links
in your social media when possible

KW agents have an awesome free site with
Market Leader that is good for pay per click
but it is the Wolfnet / KW sites that have
the mobile friendly IDX search links that
are ideal for Facebook pages. 

There is nothing better than setting up pages
that get traffic that are free with no hosting:-)!

Have a great week!

Sean
getinfo@san.rr.com 
http://www.realestatemarketingnerds.com
http://www.youtube.com/realestatemarketing8 
 

May 07, 2012 12:09 AM
Ana Hitzel
AccentPositives Home Staging - Corona, CA
Professional Home Stager Inland Empire

Thanks so much John for this great info, this is our link to AccentPositives Home Staging on face book.  Hope you will stop in!:)

May 07, 2012 12:51 AM
Mike DiFronzo
Keller Williams Realty - Myrtle Beach - North Myrtle Beach, SC

Great information and will pass it on to our admins. I recently created a Page for our office, so we could stop using a personal account - still converting friends over.
http://www.facebook.com/KWMyrtleBeach

May 07, 2012 12:53 AM
Pam Smits
Staging Fox Valley, LLC - Oshkosh, WI
Home Staging, Appleton, WI, Oshkosh, WI; Green Bay, WI

I SO need this information!  Thanks to the person who recommended this post!

May 07, 2012 01:11 AM
Anonymous
Craig Brown

This is great information. I am a firm believer that Facebook Business Pages. www.facebook.com/montgomerycountyhomesforsale


 

May 07, 2012 01:37 AM
#178
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Thanks John, great info and appreciate you sharing.  I have a business page but it needs more attention.

May 07, 2012 02:11 AM
Jane & Jeff Daley, PhD
Luxury Valley Homes Scottsdale - Scottsdale, AZ
Scottsdale Real Estate Arizona

A timely article as we're currently working on our Business page. The way Facebook keeps changing it's like trying to hit a moving target and that makes it more work.

May 07, 2012 03:03 AM
Menlo Park Real Estate and Homes for Sale
Wende Schoof - Menlo Park, CA
WendeByTheBay.com - 650.504.0219 - SF Peninsula

Thanks, John.  It's a great idea to share our links, too!  Here are mine:

GettoKnowRedwoodCity

WendeByTheBay

May 07, 2012 09:41 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I'm trying to get my wife to manage my Facebook for me.  Thanks for the post.

May 07, 2012 01:50 PM
Anonymous
Eddie Orellana

www.facebook.com/EncoreHomesLA

 

Eddie Orellana
Keller Williams Realty

Los Angeles Area!

Referral fee's!

Thanks all!

 

May 08, 2012 10:29 AM
#183
Eugene Adan
Adan Properties, Carlsbad, CA (760) 720-9710 - Carlsbad, CA
Carlsbad Real Estate

Thanks for hooking up the people!

May 08, 2012 03:26 PM
Bill Hellums
Coral Shores Realty - Port Orange, FL
Great idea, mine is http://www.facebook.com/Selldaytona
May 09, 2012 02:46 AM
Bill Hellums
Coral Shores Realty - Port Orange, FL
https://www.facebook.com/SellDaytona
May 09, 2012 02:48 AM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Thanks John!  I have a couple community pages as well but here's my RE fan page.

https://www.facebook.com/DeeDeeRileyRE

May 10, 2012 07:34 AM
Stephanie Perrault
Coldwell Banker Residential Brokerage - Los Gatos, CA
Realtor Associate

Thank you for sharing. my page is http://www.facebook.com/siliconvalleysp?ref=tn_tnmn

May 16, 2012 06:56 AM
Caroline Fitzgerald - BestPreppedListings.com
Real Estate Client Prep - Richmond, VA

Great post, John. I am in the early stages with mine, and still have a lot to learn (and wou;d love some fans!) but I imagine it as a fun place for all in the industry to go to share and vent... :-)

http://www.facebook.com/realestateclientprep

I'm going to check out all the fan pages people mentioned above and like them...hope to friend you all...ad learn a bit from you in the process!

Thanks for the link to the 101 info!

May 16, 2012 08:08 AM
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

Great post.  I am just now learning how to better use Facebook for business, and I really think it will be more important than a regular website over the next few years...though that can change at a moment's notice with some new platform or technology that surpasses FB.

My realtor page is http://www.facebook.com/MattRobinsonRealtor

I'm also the young families pastor at my church, and that page is http://www.facebook.com/AnchorPointYFM

Feb 26, 2013 01:47 AM