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What Makes You Unique - Are You Compelling?

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Mortgage and Lending with Cognicorp Mortgage Banking Advisory

Do you run your business like a business?

Whether you are a one-person mortgage broker shop or work for a large national name brand company; if you do not think of yourself as the CEO of your book of business, you will NEVER reach the ranks of superstar status in your industry.

It's imperative YOU run your book of business as a CEO of a Fortune 500 company runs their company. While the scale of size differs, the principles remain the same.

All businesses are similar in that they require good management, marketing, public relations, financing, cash flow, good accounting and record keeping, and so on. Yet, it is also important to remember each businesses is unique and knowing what makes yours different.

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Another post from The Mortgage Cicerone.

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Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale
I developed an answer to the question "Why you?" so that I can point out what makes me different. Good to think about this beforehand and have the answer ready than to fumble getting your point across.  Off I go to see what you have linked.
Jun 27, 2007 03:13 PM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production
I always say that people who work for X company will always fail...people who work for themselves, but believe that they are backed by X company will succeed.....good post
Jun 27, 2007 03:14 PM
Tony Gallegos
Cognicorp Mortgage Banking Advisory - Marietta, GA

Debi - Absolutely and if you don't know that answer, one better find out!

Larry - You are right on. As a professional you have to take responsibility for your own business and its performance.

Jun 27, 2007 03:20 PM
David Abernathy
Waterfront Properties & Club Communities - Jupiter, FL
Palm Beach County Real Estate

Could not agree more!!!

Too many agents think of the business as a job instead...

 

Jun 27, 2007 03:23 PM
MAUREEN STACCATO
Springfield, MA
Great positive attitude and your mind is set in the right direction! It is important how we view ourselves and I think you make some great points! Good for you!
Jun 27, 2007 03:55 PM
MAUREEN STACCATO
Springfield, MA

By the way-

What makes me stand out from the others is that I am not afraid to be down to earth and myself- I am not fake or put on a game face. I am me and that is what I share with my clients. They know they are getting the real deal with me. What they see is what they get and they actually appreciate it!

Jun 27, 2007 03:58 PM
Calie Waterhouse
Chandler, AZ
Community Builder

Hi Tony - thanks for blogging about this. As a home stager, I see individuals who think it's so easy to stage, but only last a short while because they forget to take care of "the business".  Perhaps this happens in other industries, too?

Jun 27, 2007 04:09 PM
Tony Gallegos
Cognicorp Mortgage Banking Advisory - Marietta, GA

David - I'm with you and the same applies to mortgage originators too.

Maureen - Bingo and good for you. You have to be yourself (of course if one is obnoxious, some changes are needed), embrace it and realize there are a whole lot of people that appreciate that.

Calie - There are a a lot of technically strong individuals in any industry, however to be successful they have to also remember they are also a businessperson. Being a good business person requires good management, marketing, public relations, financing, cash flow, good accounting and record keeping, and so on.

Jun 28, 2007 02:42 AM
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