Heart and Sold, written by top selling Los Angeles real estate broker Valerie Fitzgerald, takes you on a journey through the emotional and tangible challenges of regaining one's personal power while building and maintaining a successful business.
The book recounts Fitzgerald’s personal journey from unemployed single parent to entrepreneur, philanthropist and corporate executive in the competitive L.A. real estate metropolis.
From beginners just getting started to seasoned agents -- or anyone in business looking to take their game to the next level -- this step-by-step guide teaches readers the art of selling.
Order it now on Amazon.com.
Heart and Sold shows readers how to:
- Manage clients with style
- Choose the right company and the best mentor
- Establish a stellar reputation in their field
- Develop a daily schedule for running a home office
- Maintain a successful attitude every day
Heart and Sold shares the mind-set of a respected businesswoman who gracefully balances the demands of real estate with the intimacy of her family.
What They're Saying…
"Through her absorbing stories and life experience Valerie gives advice to anyone looking for a new beginning in their life or business. A great read." -- Larry King
"After reading this book, you will feel that you too can accomplish anything your heart desires." - Vanna White
"Heart and Sold is inspirational for any woman - or anyone - struggling to build a business of their own. Valerie's personal triumphs will make you feel like you can do anything." - Leeza Gibbons
Those Who Read The Book...
“I’ve been thinking about getting into real estate for years now and keep letting myself get side-tracked. I have been working on studying for the State Licensing exam, but was having a few doubts about my capability to make the jump and change my career.
After reading this book, I am now very excited. This book is both inspirational and informative. It’s full of helpful advice and references that can be used. Once I started reading the book, I couldn’t put it down and I plan to go through it again and highlight useful information. This will be a great desk reference as I move forward.
Thank you Valerie, for a great book.
I highly recommend it to anyone thinking about getting into Real Estate or already working in the field.” – Tania Brown
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“I am a Real Estate Broker and since completing this book, I have asked my Director of Education for my office to read this book as well. I’m thinking of making it required reading for any new agent coming to our Company.
I enjoyed the book for several reasons. The first, it is inspirational, and agents need inspiration more now than ever these days. The transparency of Valerie’s early life is highly admirable and endears a reader to her personally.
Secondly, the book is pragmatic in teaching agents the basics and human side of the real estate business, in addition to pointing out the need for business systems. I often disagree with the “Selling Philosophy” of some real estate trainers, but with this book, Valerie is right on. Valerie’s philosophy and mine are similar in that we both consider real estate sales more about building relationships and helping people achieve their dreams. The agent’s role is very crucial because they act as both the “Coach” and the “Quarterback” of the transaction.
Thirdly, this book is expansive because it is good for new agents entering the business, for agents that want to improve their business, and for seasoned agents that want to build a team. Great Book.” – A. May
Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business. Find it at Amazon.com
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