So you want to be different in comparison to the Real Estate Masses in the world. If you did not - you would not be on Active Rain.
May I throw a couple of items that I find to be very powerful and Cutting Edge. The learning curve is subtle and one is as easy as sending an email...
Like the "bunker buster" these will definately shake the ground.
The First - Eyejot.com - This Video Email resource is free and you can brand it with your Skype, Twitter, Linkedin, and Facebook icons with direct links to your pages. You can also import your contacts and seperate them by groups etc to send a personal market update, or respond to new clients or internet contacts. Here is my Eyejot Page.
The Second - Screentoaster.com - If you are a You Tuber or Video Blogger, or even if you are uncomfortable sending youself on video. How about having your website as a presentation within Screen Toaster?
Let's say someone wants to visit Paris911.com and find out how to search for homes or Foreclosures. I can walk them through that via Screen Toaster - then I can upload that to You Tube! You can also embed the video as i have done here
And if you are not camera shy - you can also have your pretty face live while you record somewhere of your choosing on the screen!
Wrap your Active Rain minds around these two fantastic resources and you will see the Clients giving very positive comments about that "Real Estate" thing that you do...