I found this video really interesting, it's about how we all have too much choice now and how generally consumers prefer and respond better to less choice

I was looking at if from the software, marketing side of things, but I think there are some good lessons to be learned for agents as well.

Controlling the number of choices that a customer has I bet is an important part of closing sales, I'd be willing to wager.

Must be nice to have your employer pay to bring in luminaries to talk, Google would be a fun place to work.