In the stock market, "The January Effect" is the theory that small cap stocks tend to go up the most during the month of January. Except when I buy of course. Well in the real estate market, we also have a January Effect.
Over the past three years at least 50% more listings hit the market in January compared to the previous December. In fact, 2 years ago 60% more listings hit the market. This is an important statistic becasue many Realtors take time off for the Holidays during November and December. However, it is the active realtors during these 2 months that stand to benefit and capture these new listings when the new year begins.
The charts below show the new listings that hit the San Antonio market in Janaury vs. the previous December over the last 3 years.
So make sure you are visable and active if you want to take part in the January Effect. Promote your brand and services in print and online.
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