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Choose Your Words Carefully

Let's take a quick quiz...

Name the companies that use the following tag-lines.

1. The Real Thing
2. The King of Beers
3. Mmm mmm mmm mmm good
4. Good to the last drop

Pretty simple stuff, right?

Coke is the "real" thing. (After all, Coke was first on the scene in the cola world. So, you can either have the real cola, or an imitation, right?) Let's look at Budweiser. Long has it been known that Budweiser is the "king" of beers. (It doesn't get any better than being the king. The king is the top of the heap, the head honcho, the alpha dog. Why would you associate with something that isn't the best??) Campbell's soup is "mmmm mmmm" good. Maxwell House coffee really is "good to the last drop".

Recognize the pattern yet? Did you catch what was being said?

All of these tag lines have been used by these very successful companies for years. Not because they are excellent brand references that people have literally heard for years...although that is certainly true...but because they SELL! Not only do the help sell the product, they sell the brand.

How much more effective could your advertising be if you treated your tag line -- your branding slogan, if you will -- as a sales opportunity rather than a contest to see who can come up with the cutest catch-phrase??

You can immediately improve your own tag line and achieve better results from your advertising by simply changing the words you use to words that actually mean something. For example, what's the more effective tag line....

1. Your (honest, hard-working, professional, friendly...feel free to insert any other adjectives here) real estate expert for life.

Or...

2. Working to deliver the best results for you. Always.

I can tell you from personal experience, if I had a dollar for every time I have seen the first one on a website, business card, flyer, postcard, etc, I could retire. It is probably one of the most over-used and, forgive me for saying so, weakest tag line an agent could use.(Hey, someone has to be honest with those of you that use some form of this line...)

There are a group of words that are used in real estate advertising that just simply don't deliver the punch that the agents thinks they deliver. Here is a list of words you should avoid:

FRIENDLY -- Of course your friendly. You work in a position that requires it. I have never met a single agent ever anywhere that doesn't possess the ability to at least fake his/her way through an appointment appearing to be friendly. Go to an appoint and be an ass and see how far that gets ya...

PROFESSIONAL -- Ummm...duh. I would hope so. Why would you waste valuable advertising space promoting something that the client is already expecting to exist merely by the fact that you hold the position that you do. McDonald's food is safe to eat. Fords will help you get from point A to point B. My service is professional. See the problem??

HONEST -- (See friendly and professional)

HARD-WORKING -- I have met very few agents in this industry that are not working hard. I have met a bunch that don't work very smart, but I think all of them work hard. Do you really want to be measured by how many more hours you will spend working for them versus how many hours your competition will put in? Or, would you rather be measured by how much more effective you are at selling homes?

Pretty much any word that you can use as an adjective about yourself falls into this category including knowledgeable, reliable, trustworthy (dear Lord, please don't use this one!!) etc...

Now, by the same token, there is a group of powerful words that can be used to deliver a better message about your ability and maintain the aspects of your ability that the client is already assuming exist within you. Those are:

RESULTS -- People are buying results when they hire you. It only makes sense to promote that fact in your tag line. You are hired to sell a home. That is a result that your client wanted. Bring that to the forefront so that other clients know you can deliver those results.

DELIVER -- Delivering something is hugely important. You are bringing them something they want. I order a pizza...I don't want to go get it. I want it brought to me. Bring me something I value and I will pay you for it. Do it well, and I will tell other people.

BEST -- Being the best at anything positive will bring you results. Be the best blogger in your area, you will get clients from it. Being the best at any aspect of your job gives the ability for you to leverage this aspect and you will get new clients coming to you because of it.

YOU -- If your advertising is a message to a potential new client, why talk about yourself?? Why not talk about what they want? Using the word 'you' implies that a specific focus on the individual client and will create a connection between you as the agent and them as your customer.

GUARANTEED -- The value of a guarantee is implied by the client, not you. Offering something that is guaranteed implies that you are true to your word; you can produce a desired result and are willing to back it up. Guarantees provide that same feeling of confidence in your clients by removing doubt and potential risk.

LARGEST -- It has long been thought that there is strength in numbers. The size of an organization has typically been thought as being the 'safest' choice merely based on the size. Remember, nothing draws a crowd like a crowd. So, whatever you can say about being the largest in your market space will help you. It doesn't have to be the largest brokerage. It could be the largest internet presence, the largest service network, etc.

There are certainly more words that fall into this group, but I think you get the hint. Your tag line isn't about a catchy slogan or a cutesy jingle. It is your very first attempt at selling your client that you are the best choice for them. In order for this to work effectively, you should be talking about what THEY want from you rather than what you want to be seen as in their eyes. Talk about what the client wants...not about patting yourself on the back for possessing those same qualities they automatically assume exist merely based on the fact that you hold the position that you hold. Therefore, choose your words carefully.

Let's connect!! I am on Twitter...or you can fan my FB page. ;-)

Posted by Clint Miller on 11/18/2009 08:27 AM

Comments (112)

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112 Comments on Choose Your Words Carefully

NOV

2009

BTW - Ya got me to come over from Twitter

I won't repeat my "tag line or elevator pitch" here, but I like it and others repeat it back to me. One day at one of my networking meetings the 15 people there surprised me and changed their tag line to sound like mine (for a joke) Isn't that the point? They remembered it, can repeat it and hopefully tell others. I feel like it's "sticky"

Great post - I'll be forwarding this to my office.

whew, I was not offended. Had me nervous over on twitter Clint. marked for feature

As always - a very candid, valid and rabid look at how we do what we do! You bring new meaning to "Talk to the Hand" which.. is obviously healing;-) Great read Clint

You are brilliant, but you already knew I thought that about you. It is true, most agents have been taught over the years to brag about their numbers to prove their worth and something got lost in relationship/ translations. I say most people's mirrors are broken, when they look at themselves personally. I think that can apply to looking at themselves professionally as well. MWA!

Dena -- Awesome!!! Very happy to hear that. :-) It sounds like you have a good one. ;-) Sticky is good!

Daniel -- Thank you so much, my friend!

Brell -- LOL @ "talk to the hand" line. :-) Glad you liked the post!

Audrey -- Awww, thanks! :-) "...most people's mirrors are broken..." That is a great line!!! I will probably be using that in a future post, my dear!

On more than one occasion I have been called to list a home by Seller's who were bombarded with agents who said they were " Million Dollar Producers"

They called me saying only that they wanted someone who would work on the property feeling tha a million dollar producer would not have the time or inclination to pay attention to their home in the $300,000 range.

I have been a multi million dollar producer my entire career. Never liked the line.

Herb -- Ahh, yes....the "million dollar producer". Ugh. ;-) Good choice to avoid that phrase.

And........when I was at our state convention I was in a class where the speaker recommened saying "Hi, I'm Dena and I'm a Realtor" keeping it clean and to the point. Thoughts?

Dena -- I actually recommend that people use something a little more subtle than just throwing down like they are a plumber or something. One elevator speech I learned was this....

Question --- What do you do?

Answer -- You know that nervous, antsy feeling you get when it comes to buying or selling property? I make that go away. I'm a real estate agent.

I like that Clint. Might make a small change.

You know that sense of accomplishment and overwelming joy you felt when you knew that you were a home owner? I make that happen. I'm a real estate agent.

Same idea but does not bring up the negative feelings.

Herb -- Excellent point! I like the change.

Love this! Again, sir...proving you are brilliant!

I too, dislike the "Million Dollar Producer" tags. I have had clients tell me that they feel as if these "Million Dollar Producers" will not have time to take care of their needs. Something to think about :)

Kristina -- Awww, Thank you! Much appreciated! Again, people should choose their words carefully. You an alienate people just based on the words you use...

Clint - I love talking about marketing strategy, but I have a feeling you knew that already. :-)

The trite, overused words that you talk about here remind me of an old post I wrote about restaurant service. I can't stand hearing, "Hi, I'm _____ and I'll be taking care of you this evening." Never have more scripted words been uttered in a service industry. I strongly prefer, "Hi, how are you? I am ______ and I'm your server/waiter/waitress." Even though it may sound bland, the other one sounds tired and untrue.

As for your list, I agree with almost everything other than using "best" (unless you back it up with numbers) or "largest" (because I think people these days are leaning more toward a more personal touch, and using that one may turn off a chunk of potential clients). Just my humble opinion.

Jason -- Yes, I knew that already. :-)

I agree with the overused, repetative speech that people often lull themselves into...makes me hoarse yelling at people in my office that do that...

With regards to your objections, I agree with your specific examples...and I do realize there are exceptions to every rule....as I mentioned, those are not the only words that can be used to convey that message. But, by the same token, "million dollar producer" turns people away even if it can be backed by the numbers. ;-)

Clint,

Your two back to back examples were very compelling....it is something I need to give some thought to....might run a few examples by you....

Ok Clint - Do you want to make up MY new tagline for me? I'll be your guinea pig? From your Northern Nevada REALTOR for life...(Gosh I feel lame now.) :-)

Clint, Thanks for the reminder about key words for marketing. I need to make sure I use the best key words in my tag lines!

Lori -- Thanks....I thought both of those would bring the point to the sharpest I could make it. ;-) Id be happy to help, if you want...

Christianne -- LOL!! You are not lame...

Delivering you home in Northern Nevada since (insert year)??
Experience you can depend on. Always!
Powerful force...Proven results.
Northern Nevada's proven results REALTOR!

Any of those help a bit??

Sybil -- Exactly! :-)

Wow! This is an excellent post and great advice and direction. In the last few months I have encountered the need to re-evaluate my publicity. For many years I was known as "THE Real Estate Investment Lender" and quite literally my foundation was ripped from under me. I need to know what I am so people will know why and when to come of me. You have challenged me and I must answer ...

I really enjoyed reading this post. We have taken a lot of time thinking about our tag line and how we want to be perceived by our clients. "Million Dollar Producer" did not even come into consideration as it seems a little pretentious, "Agent for Life" we knew that would become automatic once we formed the relationship. We did not need to tell them that. It definitely takes some effort to market toward the consumer psyche!

Ken -- Thank you so much! Very glad you liked it. And, it sounds like you have the ball rolling....follow up on it!

Stephanie -- Thank you so much! It does take a bunch of effort...and you are right, the implications with "agent for life" is based on the connection you make AFTER you talk with them, not before! Good call!

Terrific post. It is also important to know the difference between a slogan and a unique positioning statement which is what people like Michael Russer has been teaching for years. A slogan is something that is memorable, can be clever, and draws attention to you and it sticks. A UPS is saying to people what you are about. Ona slogan I use my name to tell people that they are my No. 1 "Pryority". On a UPS I tell them that I deliver traditional real estate values with the speed of technology. I want people to think that old school is ethics and honesty which is not out of style, but we want Realtors to respond quickly to our needs and that we use the tools to do that.

Joe -- Thank you very much! And, I think you hit the proverbial nail directly on the spot that needs it. :-)

Clint:

Excellent fodder for my ongoing search for the tagline that "says it all." Been working on this challenge for years. Haven't hit it yet but I'm still on it. Love your blog entries.

Kirsten -- I think it will be hard to find one that says it ALL...but, you might be able to find one that says MOST of it. ;-)

And, thank you for the compliment!! Very happy to hear that.

Clint - I've never thought of the branding part this way. I will definitely be doing some heavy thinking and changing - after all - gotta brand myself!

I am with Christianne Gordon on this... will be in line behind her. I am going to rethink my tagline.

Linda -- Branding yourself is MOST important...That way, if you ever make a change, you can take your brand with you!

Diane -- Im glad you are going to do that...Id be happy to help if you want it. :-)

I don't agree with largest... But that could be because we're the family of real estate and not the "biggest" and don't want to be either. But those overused words... ugh! I hate them in self and home marketing.

Oh, it's Maxwell House that's good to the last drop... :)

Clint - Great post. It brings to mind the importance of everything a professional puts in writing. I would like your opinion of my tag line for my Home Inspection Company:

"Accurate Investment Protection You Can Trust"

Thanks for your feedback and the great blog post.

Tammy -- Again, "largest" can be anything, not just size. But, yes...I do see your point. :-)

It is??? Hmmm...It's a good thing I have no brand loyalty to any of it. I dont drink coffee. ;-)

You did force me to go and edit my post. :-)

I like the elevator pitch! It's the first elevator speech I could see myself using that isn't "cheesy" or "phony". Once again, I am reminded why I love AR! As a newer agent, I really appreciate the advice and wisdom of you "seasoned" verterans :) Thank you!!

David -- Thank you so much! Glad you liked it!

I have a problem with the word "trust". Telling me that I can trust you automatically makes me not trust you. Why would you feel the need to say that unless you really arent trustworthy and have to cover that fact by forcing people to believe they can trust you.....See what Im saying??

"Accurate Investment Protection -- The FIRST time...EVERY time!"
"Delivering Investment Protection since (insert year)"
"Investment Protection that delivers results!"

Any of those help?

Jill -- Thank you very much! Glad you got something from the post that can help you! That's why I do this. :-)

Ironically I'm drinking Folgers right now, and that's the one I couldn't think of. (Though technically Budweiser could also be considered good to the last drop by some.) Good insights on taglines. I think the better ones also incorporate a location and/or niche (condos, lakefront, etc.)

Clint, as I have commented before, I love your blogs and they usually can be applied to any profession; I'm a home stager, but I do subscribe to your blogs. They are simple, down to the point, and powerful.

Your second option shows confidence and that makes it very attractive. My tag line is: let the first impression sell your home. After reading your blog, maybe I should also add something else concerning getting results.

Thanks for your blogs and the great content!

John -- Thank you very much! And, I agree....being hyper-local is always important especially for a niche market.

Shirin -- Thank you so much for the kind words! :-)

That is the intent of the 2nd option...it is a far more powerful statement from the client's standpoint. And, that is the one thing that is missed when people think of a tag.

I think you have the results part covered by providing the "sell your home" part.....that is the desired result, isnt it? ;-)

Excellent post, if would be delightful if people listened to you.

Ron and Alexandra -- Thanks! yes, I thinks so, too! ;-)

Clint- I have never been a fan of over-used phrases or words("rap session" for one and I guess I just dated myself) and am bookmarking this so I can refer to it the next time I try to come up with some "Tags" for Staging. I'm so sick of hearing "Staging to Sell" or trying to explain what it is I do. For my ReDesign I've used "Want to fall in love with your home again?" but if you have any you can toss out for Staging, I'd love it!

Thanks, and thank you for always being helpful.

Great tips! I have been trying to work on a new tag line, but am still thinking it over...

I think you should write for BusinessWeek - but you already knew that ;)

Kathy -- I feel the same way you do about the over-used and over-hyped words that are tossed around like yesterday's underpants. (Nice visual for ya, there....huh? hahaha!)

For intial sales....
"Staging your path to success"
"Helping you get the most since (insert year)"
"Sell your home for more money. Guaranteed."

For redesigns....
"Making your house your HOME since (insert year)"
"Its not just your house....It's your HOME"
"Delivering the look you desire"

How's that??

Emily -- Thanks! I hope this helps!

Mike -- Thanks, man! Much appreciated!

good article it did make me think ,,,, I got some work to do ;-)

GMS -- As long as you act on the things it makes you think about, it worked. ;-)

Hey thanks for the post today. Very good information. I'm always looking for help.

Sincerely,

Patricia/Seacoast NH

Your totally right. I love the cliche logos EVERYONE uses..L-A-M-E. Great post. Love your Death Metal sign. Rock on

Patricia -- Glad you liked the post...

Trisha -- I appreciate that. Yeah, those cliche phrases make me emotionally unstable.....er. ;-)

Great thoughts Clint! Thanks for sharing these with us. I think so much of real estate advertising is old news. What are some creative examples you've seen?

Ryan -- Thanks! I certainly agree and there have been numerous entries in the comments on the post...

Clint

A really good article. Thanks for the post.

Clint, you and Frank Lund would get along swell. You are totally correct, words do portray images and there are definitely some words better than others for impact with customers.

Ted -- Thanks!

Guy -- Good company to be thrown into a sentence with. let alone compared to....Thank you very much! Regardless of what people may think, this is the first impression... ;-)

Clint, nice and true. I am working on coming up with a tag line right now for a new website so this is prefect.

Clint - No one who wants to be taken seriously even uses "million-dollar producer" anymore, do they? :-) I thought that one was funny when I got my license in 1997, especially if you do the math. Even a "multi-million dollar producer" could be making $30-45K after a brokerage split.

Nice illustration Clint of how important it is to choose the right words.

Yea I do think consumers are numb to many of the tag lines. I have used on for a while but it seems tired to me.

"Old fashion service with rockin' technology".

Thoughts?

I like the word largest may use that.

I'm open to critism.

This is certainly an area where improvement its needed, too many statements that really turn off the consumer. I am still searching for the right tag-line.

Excellent topic, I am also working on a new tag line and this post was very helpful.

Awesome post Clint! My tag line is short and to the point. Someone in my office a while back said, "everything I touch turns to sold"

Anyone have a throw up avatar?

That one is so overused. If it were underwear, it would stand in the corner by itself. :)

LOL! I'm reminded of a friend of mine who is now a multi-billionaire. I remember him when he was just a little "piddly" multi-millionaire (as he puts it).

He came hobbling into my office one day wearing a brace on his foot after having surgery. He was dressed up in a red plaid, long sleeve shirt, faded jeans, and boots that looked like they had been drug through the Texas Hill Country for a hundred years.

He drove an old, beat up '86 GMC "pick 'em up" truck (his words, not mine) and liked his whiskey straight... with a shot glass in each hand. He told me his mama always told him to keep his hands busy because "idle hands were the devil's workshop."

Strange logic, indeed. Did she ever tell him about drinking too much? LOL!

Anyway, I asked him how he would define his (USP) Unique Selling Proposition... or, as it was said, the "elevator pitch."

His reply was, "I'm just a real estate developer and investor that has too much money and time on his hands. But I still have to sit down to put my boots on, and I still have to put my pants on 'one leg at a time.'"

He never made much "to do" about being a multi-billionaire. He was a sharp investor and his mind was as tight as the steel of a bear trap.

I won't give his name here, because he might be reading this. And he doesn't like to draw too much attention to himself.

My pitch?

I write like I talk: too much. I always have to tell a story.

Bob Cole and Sammy Alred (KVET radio in Austin, TX) told me, "Put a bumper sticker on it, Ernest!"

So, I guess "writer, copy writer, 'ad man'" really doesn't suffice.

Perhaps The Story Teller might be apropos.

Or the Samurai Copywriter.

Loved your article Clint.

Ernest O'Dell

Guerrilla Real Estate Marketing

Clint, love the post. Now if only I could come up with a tag line I love as much as the post.

We are all million dollar producers. I think that is such a lousy tag line. I still haven't found mine.

Clint, so true that careful word selection is critical especially for tag lines and branding.

Real Estate for Car People... And it has worked IN the real estate industry. Now for the rest of the world...

Don't forget a picture is worth a thousand words too. Make sure you wear a big hat, have your dog in the picture, lay across a Mercedes, pose with a rose, get your kids in the picture too, all examples in our market that scream professionalism.

I am going to have to save this one and come back to it again and again - thanks for a thought provoking post.

Sticky is good? Wait, what were we talking about?

Hi Clint~Yes, it is important to chooose our words carefully, and I think the real key is to use something that is easy to remember.

Hello Clint and congrats on the feature and I plugged in one of my hard drives searching for your print today, it took me a while because there are thousands of photographs. I couldn't take the one of the web site because the size has been reduced and the print wouldn't turn out very well. I should have it in the mail for you by the end of the week.

Keep those great posts coming my friend and I will read you later in "The Rain!

VB ;o)

I agree we all need to be aware of what the consumer is looking for and try to create the message with that in mind.

NOV

2009

Clint- I like your approach and creative thought process.

Power words Maximize Marketing Results.

Great post.... I agree with John above about incorporating a specialty within the tagline. Kind of goes with your working smarter concept...

Clint:

You are right about the fact that people want to know what you can do for them. How will it benefit them to work with you? The right tag line is not easy to come up with but can make a big difference in the public's perception of you.

God, Clint, you're making my head swim this early in the morning ;-)

Seriously, I don't know what I should use as a tag line. You've given some solid advice on what to use and what not to use, but it's very difficult to nail down something that is memorable, truthful, and that can be backed up with evidence/results.

James -- Awesome! Make sure it is something you can use in the future to help with your brand in the long run, not just for now.

Jason -- I totally agree.

Dan -- Thanks!

Missy -- Yes, I agree. I dont think it's really that tired. In fact, it really says exactly what you provide. Personally, I like it.

Jennifer -- I think I mentioned before that I dont think there is a tag line that will hit everything you want to say. But, it should at least say as much as it can.

Lane -- Thanks! Im glad you found it of use!

Jackie -- HA!! Yeah, Ive seen that one in a lot of places. And, I actually do have a throw-up avatar. ;-)

Ernest -- It always makes me happy to hear about people like the guy you just described. Id much prefer to deal with people that dont flaunt their material goods to the point of making me want to choke them with a bullrope. :-)

Leah -- It really isnt a hard thing to do...It just needs to fit what you want to say. That is the hard part.

Russ -- Amen!

Gary -- Yes. Yes it is....

Lane -- That is actually a great way to attract a specific niche market. My question would be....how many people (like me that dont get cars at all except to use one to get from home to work and back) have turned away from you because they are NOT car people....?

Linda -- LOL!!! Yeah....and make sure you use one of your GlamourShots from 17 years ago with the hair teased to the moon and the makeup so thick it looks like it was put on with a putty knife. :-)

Lisa -- My pleasure!

Kyle -- Yes, sticky is always good.

Vickie -- Of course you want something that is easy to remember....and something that they can associate to you.

Robert -- Thanks, my friend! Much, much appreciated!

Terry -- You said it.

FPR -- Thank you very much!

Paul -- A specialty or niche is important. It gives you a good jumping off point and a potential target market to dominate.

Claudette -- That is how most people approach a decision.....what is in it for me?? Why not take advantage of that from the jump, right? ;-)

William -- You are right...it is hard to come up with a line that is truthful and can be backed up...But, if you do come up with one, it will be solid as a rock. And, that is incredibly important. Ambiguous statements like "Your blah blah blah for life" are just too weak to make an impact. You want your initial impression to be a good one, right? Make it strong and confident...make it factual...and then back it up with action.

Clint, I'm glad I read your post! I have been thinking forever about a way to incorporate my last name "Kareer" into my real estate business slogan/tag. Would love to hear your suggestions!

Sara -- Im glad you read it also. ;-) How are things in Brampton??? I know several agents up there....

Kareer, huh?? hmmmmmmmm.......

"Putting a 'Kareer' of experience to work for you!"
"Spending my 'Kareer' delivering results!"

Its really early....Im kinda drawing a blank....LOL! I will re-visit this after coffee.......

Cathcy phrase there for Kareer...she needs to run with those. Good ideas and suggestions....Thanks.

Gary -- Thank you very much! I appreciate the vote of confidence.

Clint - This is so true. Honesty, Integrity, Professional is implied ... we don't need to say we are ... its about what we can do for others ... what we deliver ... what's in it for them. My personal favorite over used line is .... Making your dreams come true. While that may be true ... I feel it is over used.

How's this Clint?

1. The Real Thing: Jeff Turner.
2. The King of Beers: Jeff Turner.
3. Mmm mmm mmm mmm good: Jeff Turner.
4. Good to the last drop: Jeff Turner.

So how'd I do? :)

TLW...ROAR!

Kathleen -- Ohhh....yeah, I hate that line...LOL! Good call. ;-)

TLW -- LMAO!!! I cant believe it took 95 comments to get someone to do that....hahahha!

But, I agree! :-)

Wow, Clint -- that was pretty quick...especially for someone who didn't have a morning coffee yet!

you're good!

Tag lines. It seems few are good, and I know I've never been completely happy with mine.

Clint

Ooooh I so agree but it's cool to see it in words. Really well written post. Ya got me at the budweiser!

NOV

2009

Sara -- Thanks! Glad you liked the couple I did throw down...Hope that helps you!

Christine -- yeah, its hard to find just the right one...

CR, LLC -- Thank you very much! Glad you liked it.

Hey Client, how's "This `Kareer' is focused on delivering you results. Always."
I've subscribed to your blog...glad I found you!

Sara -- Id change THIS to MY.......And I think I would drop the always....If you are talking about your career as a whole, the always is automatically implied, I think....

My 'Kareer' is focused on delivering YOU results!

I like it.

Thanks for the great advice and critique ... much appreciated.

Sara -- My pleasure. My bill is in the mail. :-)

..and so is the cheque. ;) Have a fantastic weekend!!

Sara -- You too!!

Clint - this is som egreat advice - to do and not do. Some words really get overworked. And the same can be said for our marketing and MLS listings.Bet you have some thoughts on that, right?

Jeff

NOV

2009

Jeff....actually, I do! I will be posting that one on Monday!! :-)

NOV

2009

Nice Clint - you have such great advice for us in the rain. Evident by the fact I'm comment #111. I need to give ours more thought. We've used making connections to your success in Real Estate. Where Making Connections is the tag and the trailer can be changed as needed... Again, great post - Congrats on the well deserved featured

Hi Pam -- Thanks! Im glad you liked the post. :-)

As a rookie, most phrases that I think of are untrue or not useful. How about: Shana Haugen - REALTOR since 2009. I think that'll really get the crowds excited! :-)

Shana -- LOL!! I appreciate your humor....however, you can spin that in a positive light....

"Working to deliver results for YOU!" ---> It says just what you will do without setting you up for anything that will or will not be held against you with regards to your experience or history.

That type of thing...

I have to ask now though Clint... what do you drink while the rest of us are having our coffee?

Tammy -- Actually, i drink Propel vitamin water...and I eat an apple every morning. :-)

NOV

2009

Clint - Great post!

2 years down the road here and having seen so many horrible tag lines (ie - the everything she touches turns sold - #fail) I opted for the very bland "Your Lake Powell Realtor" Boring but good SEO.

Time to put more thought into this :)

NOV

2009

Heather -- But, in that instance, boring is perfect. It says what you are and it can be leveraged for SEO. Nice call. ;-)

DEC

2009

Some great tips. It seems everyone else already said that.

DEC

2009

LLG -- Thank you just the same. :-)

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Clint Miller

Missoula, MT

More about me…

Real Estate Pipeline, Inc.

Address: Box 7074, Missoula, MT, 59807

Office Phone: (406) 532-5573

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Real Estate Pipeline

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