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The Role Of Chemistry In Selecting An Agent

By
Real Estate Agent with Keller Williams Realty 0575737

Canoes

Chemistry definitely has a role in selecting a real estate agent. It even starts with the presentation to the public from their web site to a profile description of what they say they specialize in. A younger person may want a younger agent. An individual that wants personal attention might completely steer clear of a team or large group type of agent because they feel they are too impersonal. A shy person may run away from a high ego TOP PRODUCER. Someone wanting to buy farm and ranch properties would shun the residential specialist.

Even marketing yourself with years and years in the business may be a turn off to someone who perceives you don't have the marketing prowess to use the latest tools for the greatest effect for Internet exposure in selling your property.

I have asked clients why they "didn't" chose a particularly well qualified Realtor. Well, some said, it looked like all they did was have listings and lost touch with showing homes and working with buyers. On and on it goes. Many agents with longer careers in the business get dulled to fresh eyes looking at what their materials actually say they are targeting, not realizing that if they do work with buyers but their materials don't say that, they are losing business.

So have another person with neutral eyes review your materials from time to time and tell you what THEY think you are trying to attract into your life and business as your "ideal client." People don't have to work with any agent out there. And Realtors should know who their ideal client is. Some like vanilla, some like chocolate ice cream. It is not a right or wrong, but just trying to get a good match out there for everyone with the business.

 

Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC

The chemistry factor works both ways as well. I have had potential clients that I knew I could not work for and acted accordingly.

Nov 19, 2009 12:42 AM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

The chemistry can be built if you understand the personalities of the people you are working with.

Nov 19, 2009 12:44 AM
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA

Gary,

As always....you make a very valid point....I will take you up on that.  And with respect to finding a fit....this is tremendously important!  I have always been a firm believer in that service businesses (which I do believe Real estate is...not sales....sorry I know I am in the minority most likely) actually are based a great deal on personality fits...you definitely need to know your stuff...but you need to fit as well...as you said...some are vanilla...some chocolate...and you know that is what makes life great!

Nov 19, 2009 02:15 AM
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

I think I can work with anyone...but it sure makes for a good team when personalities click :)

Nov 19, 2009 02:26 AM
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Hello Kind sir or is that Edgy Gary-LOL Great post. Signed a fan of your blog and of YOU. <SMILE>

Nov 19, 2009 09:51 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Gary...this goes two ways...if I don't feel good about a client I will refer them off to someone else I feel will do a better job!  With the clients permision

Nov 19, 2009 10:11 AM
Donna Yates
BHGRE - Metro Brokers - Blue Ridge, GA
Blue Ridge Mountains

Gary:  Always a good idea to have someone else look things over and I welcome feedback.  The image I think I'm putting forth may not be at all what is coming across and I really like to know that.  Nothing like having clients when personalities have the right fit!

Nov 19, 2009 11:05 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Gary - There is something about your blogs that always make me smile even before I get past your caption line.  The moment I read your subject line on this one, I got this visual image of sellers and buyers seeking out agents with compatible pheromones:-)

Nov 19, 2009 12:11 PM
Monique Combs
Royal Shell Real Estate - Bonita Springs, FL
Royal Shell Real Estate - Monique Combs

Gary ~ Their is a chemistry or not. A good agent will profile and adapt. We are all different and we should listen and listen and then take control..

Nov 19, 2009 12:19 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Gary!  I love the win-win of good chemistry--and you've gotta love the referrals that those win-win clients send you too--they're just the same!

Have a fabulous Friday...

Nov 19, 2009 03:59 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Gary!  I love the win-win of good chemistry--and you've gotta love the referrals that those win-win clients send you too--they're just the same!

Have a fabulous Friday...

Nov 19, 2009 03:59 PM
Not a real person
San Diego, CA

I quite often chose a Realtor based on the Realtors need. If the Realtor didn't need to meet me, preferring to send a staff member to give me the listing presentation, then I didn't need that Realtor.

Best wishes!

Nov 19, 2009 05:20 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Very good points about the initial presentation, whether on line or in print.  And then it boils down to perceptions and availability.  Thanks Gary, something we should all remember.

Nov 19, 2009 10:40 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Gary, I agree with you. People like to work with someone with whom they feel comfortable .

Nov 19, 2009 10:45 PM
Jill Schmidt
Aurora, CO

Yes, so true!  If people make a decision on a house within the first few seconds, they probably do the same with a Realtor.  Sometimes it just comes down to "fit".

Nov 19, 2009 11:11 PM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Personalities definitely must match.  So right Gary we must re-evaluate our marketing material regularly! 

Nov 20, 2009 12:15 AM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate

Gary - Chemistry beats out the Top Pruducer almost every time.  But, top producers are usually those who have learned how important it is to be a chameleon. 

Nov 20, 2009 04:22 AM
Vanessa Stalets
RE/MAX Elite - Brentwood, TN
REALTOR, Brentwood TN Homes, Real Estate

What a great idea! I have not done that in a very long time, guess it's time to do it!

Nov 20, 2009 09:51 AM
Rosina Woolston
RE/MAX at Jennersville - Oxford, PA

Good timing and food for thought since I am just putting up a new website!

Nov 21, 2009 01:05 AM
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Gary...I think the internet allows potential clients to peak into the personal and professional lives of the agents they might select to represent them.  Internet access is like a chemistry experiment, mixing a little of what you're looking for from one test tube to another in order to come up with the right formula of who to use to represent you.

Nov 21, 2009 02:39 AM