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Staging Instructors wanted - We'll train you - any designation welcome

By Andy Capelluto

Education & Training with International School of Staging

November 19, 2009 06:20 AM

The Power of Staging is an 8 hour class designed specifically for Real Estate Agents to guide their sellers through the process of staging a home. Our premise is that every home, no matter what the price point, should be staged to some degree. Our formula is logical and effective, and has been featured both as an online and a live course for the pat 4 years with great success.

Andy Capelluto, author of "The Power of Staging" course for Real Estate Agents will launch the International School of Staging in January 2010. She will be appointing and training instructors to teach the program live anywhere that real estate is sold. Andy is looking for teachers, real estate instructors, interior designers and decorators who would like to go through the training, which the school will provide. Applicants should submit their resume for the initial screening to Info@SchoolOfStaging.com

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Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

Room Solutions Staging, Portland OR - Portland, OR

"Staging Consultations that Sell Portland Homes"

Andy -- I'm wondering -- I checked your website and it states that your course's purpose is:

"To demystify staging and to empower the real estate agent to stage any and every home, no matter what the price point."

This sounds like you're teaching agents how to stage. Where does the professional home stager fit into this picture?

Nov 19, 2009 09:17 AM

Andy Capelluto

International School of Staging - Seattle, WA

Absolutely Maureen, this is information every agent needs to know, especially in an economy where people don't always have the budget for staging. Please don't think that my intention is to nix professional stagers from the process. In the course I make the role of the professional stager quite clear.

Nov 19, 2009 10:02 AM

Kathy Nielsen

http://atlantahomestaging.net - Marietta, GA

Atlanta Georgia Home Stager

Hi, Andy. Are you saying that "every" agent needs to know how to stage? If so, I respectfully disagree. I do, however, support all initiatives to further educate the agents on the benefits of staging. Most, if not all, stagers understand the impact the economy has had on budgets. As a result, most, if not all, stagers are willing to work with homeowners, and more specifically with their limited budgets, on preparing their home for the market.

This, to me, would be like a real estate agent training and certifying home stagers to sell real estate at a lower commission.

Kathy

Nov 19, 2009 11:55 PM

Michelle Minch

Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA

Home Staging Los Angeles and Orange County, CA

Andy: Your post says "an 8 hour class designed specifically for Real Estate Agents to guide their sellers through the process of staging a home". What exactly does that mean? It sounds like you want to train real estate agents how to give thier homesellers a home staging consultation. I don't want to jump to any conclusions here, but if that is the case, I have to agree with Maureen and Kathy here.

Why would any home stager want to train real estate agents to reduce the role of the professional home stager in the selling process?

I'd much rather see your class description as explaining the necessity of hiring a professional home stager, how listing agents can convince their clients of the importance of hiring a professional home stager and how a home stager can assist a listing agent in the sale of their listing.

Nov 20, 2009 02:18 AM

Cathy Lee

CL Design Services Home Staging - Danville, CA

ASP, IAHSP, RESA Danville, CA

The title of your article grabbed me-but after reading -I have to agree with each of the pros that commented here.

Nov 20, 2009 04:28 AM

Thanks for your comments ladies. This is a valuable tool for all RE agents. This not only makes them aware of the value of staging but, in my experience, they tend to call in the pros when budget permits, so its a win win situation.

Nov 20, 2009 05:14 AM

Janice Ankrett

Burlington, ON

Staging Professional

Andy, I respectfully have to disagree. Here I have been working hard to show agents that it is worth hiring me instead of doing themselves and it sounds like you want to enable them to continue doing without me. I do applaud any efforts you make to educate them on the benefits of staging. I can even see offering them an accreditation course through their association that teaches them the benefits of staging.

Nov 20, 2009 10:17 AM

Vickie McCartney

Maverick Realty - Owensboro, KY

Broker, Real Estate Agent Owensboro KY

Hi Andy~ I am a Real Estate Broker, and I have taken classes to be an accredited home stager. I have let the designation lapse, but I still have the knowledge and the experience.... Knowledge is always a good thing and never, ever wasted!

Mar 21, 2010 08:18 AM

Thanks for visiting Vickie, i'm always happy to meet ex students. We share the same sentiments, knowlege is always a good thing, and staging knowlege, especially in today market, is essential...

Mar 21, 2010 12:02 PM

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