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Paint: One of the Most Important Home Staging Tools

By
Home Stager with Designed to Appeal, LLC

When your home is for sale, it is now a product that needs to appeal to the greatest number of buyers.  Walls, along with the floors, are the bones of a home and they need to be in good condition and neutral in appearance so that they do appeal to the greatest number of buyers.

  • People are heavily influenced by color, and it is difficult for buyers to look past the dark purple or other strong colors on the walls.
  • Paint is an inexpensive but effective way to re-decorate a room. It can update a kitchen or bathroom, make a small room seem to be larger, and make architectural details like molding or built-ins pop. 
  • Dirty and scratched walls and peeling paint turn off buyers. 
  • Potential buyers will be thinking about how they have to take the time and spend the money to repaint; or even worse, thinking ‘I don't want to buy this place". 
  • Painting does cost money for both labor and materials, but its benefits far exceed its cost.  Even if the buyer is willing to make an offer, you can bet it will be less than asking to compensate for the paint job they will have to do.

Paint Sheens (all Benjamin Moore Regal)

 Follow these guidelines for choosing paint finishes:

  • Flat - good for ceilings (use Benjamin Moore Decorator's White).  Can also be used for walls if the walls have a lot of imperfections as these would be more noticeable when painted with a sheen or gloss.  However, flat paint is more difficult to clean than paint with a sheen or gloss.
  • Eggshell - good for bedrooms and living and dining rooms.  Highly washable, durable and stain resistant.
  • Matte - good for busy areas like hallways and kids' rooms as it is a flat paint but highly stain resistant and durable.
  • Pearl - good for hallways, bathroom and kitchen walls, and kids' rooms as it is highly durable and can withstand repeated washings.
  • Semi-Gloss - good for trim and doors, and also kitchen and bathrooms. It is highly durable, scrubbable and washable.  Use a color in the white family to make trim pop.

If you prefer to choose one finish for walls in all rooms, then Eggshell is recommended.

Paint Colors

Before purchasing any paint, test a sample on the wall.  Benjamin Moore now sells small jars of the most popular colors, or invest in purchasing a quart.  If the wall has a dark color on it, hold a white piece of paper next to your sample.  Look at your sample painted swatch at different times of the day to see if it changes color with the lighting.

When painting a home that is for sale, it is best to stick with neutral colors.  And that doesn't mean white, as it is very stark and cold.  It also doesn't mean it has to be some variation of off-white or beige, but can be a certain shade of green, blue, brown, gold or earth-toned red.

If you wish to "play it safe", the following is a list of colors that are in the off-white or beige category.

Recommended Neutral Paint Colors For Walls 

Below are color swatches of my recommended netural paint colors, as well as a list of the colors.  Keep in mind that the appearance of the color on the swatch may not reflect it's true color as it depends upon the monitor settings with which you are viewing them.

  • Natural Wicker (OC-1)
  • Elephant Tusk (OC-8)
  • Muslin (OC-12)
  • Cedar Key (OC-16)
  • Collingwood (OC-28)
  • Tapestry Beige (OC-32)
  • Misty Air (OC-44)
  • Hazy Skies (OC-48)
  • Gentle Cream (OC-96)
  • Pale Celery (OC-116)
  • Celery Salt (OC-136)
  • Shelburne Buff (HC-28)
  • Edgecombe Gray (HC-173)
  • Manchester Tan (HC-81)
  • Rich Cream (2153-60)

 Note:  All Benjamin Moore

Do you have any favorite neutral colors you use or recommend?  I'd love to add them to my list.

Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Hi Donna-

Tapestry Beige is my secret weapon on walls with Floral White (OC-29) for the trim for many purposes.

Tapestry Biege is a classic french gray (if you are an artist, you know how  useful a medium french gray can be) with slight tinges of blush, green and yellow. Is a very complex taupe- gray without a "dirty"  or blackish undertone.

Floral White is superb for clean, interesting white that is not too crisp in photographs. Whites are not created equal, and Floral White has enough yellow in the formula so it does not cast that cold blue flare that "plain" whites can when flash bulbs are in use.

You have a great list, BTW. Shelburn Buff was the top sellling color at the BM store I once worked at. I am always fascinated with color choices. Your list is very universal! However, here in the Deep South, Shelburn Buff (the darkest by far on your list) is usually the lightest wall color in a house. They just like them darker here... the closer one gets to New Orleans, the darker the interior of the houses become.

~Michelle

 

 

Nov 19, 2009 12:11 PM
Donna Dazzo
Designed to Appeal, LLC - Manhattan, NY
Home Stager in the Hamptons & New York

Dear Michelle, thanks for your detailed comment!  I will definitely add the colors you recommended to my list.  I love collecting them. Yes Shelburne Buff is the darkest one on the list.  I recently added it after one of my fellow stagers, Carmella Abella of Abelle Home Staging, used it as an accent color on a wall in a home we were decorating for Habitat for Humanity.  She used it on the wall behind the couch in the living room and on the facing wall in the study.  It really added some warmth and drama.

Nov 19, 2009 12:19 PM
Donna Dazzo
Designed to Appeal, LLC - Manhattan, NY
Home Stager in the Hamptons & New York

Many many thanks to Michelle Molinari, CSP and owner of Feature This..., who took the time to put together the picture of my color picks that now appear in my blog.

Nov 20, 2009 12:02 AM
Rita Minion
O'Brien Realty - Solomons, MD

Hi Donna,

Thank you for the information on interior painting and colors!  Terrific post!  Thank you for sharing it with us!

Rita

 

Nov 20, 2009 01:23 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

This is a great list, and it's very helpful to "see" the color blocks as well.  Bookmarked for sure!!

Nov 20, 2009 03:31 AM
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Gee Donna, I wonder if you read my recent article in Dans Papers out here in the Hamptons a few weeks ago....very similar information!

http://www.danshamptons.com/content/danspapers/issue32_2009/19.html

Nov 21, 2009 07:36 AM
Donna Dazzo
Designed to Appeal, LLC - Manhattan, NY
Home Stager in the Hamptons & New York

Allegra, yes I do remember reading that article.  In re-reading it, I see that we agree on many points such as the importance of paint and the use of white and neutral colors when staging. Also, your descriptions of paint finishes are similar to mine.  I got mine from the Benjamin Moore website.  I use the information in this blog as a bonus feature at the end of my written home staging consultation reports and also as a handout at client seminars.  I find that clients think it's very helpful and appreciate that they've gotten some information for "free".

Nov 22, 2009 01:24 AM
Monica Stanciu
Staged 2 Sell Solutions Inc. - Markham, ON
Staged 2 Sell Solutions, Markham, ON

Donna, thank you for sharing. I love all your colour selections! And the paint chips makes it user friendly:)

Thanks for sharing!

Nov 22, 2009 10:20 AM
Anonymous
cindy fogarty

A color i would suggest is Grant Beige.. a Benjamin Moore Historic Color. Paired with Linen white it is very crisp.

There are other colors it is suggested to be paired with ,, but i love the linnen white.

 

C.F.

Mar 14, 2011 03:08 PM
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