Clearly Lethbridge
Today I had a meeting with Doug, a salesman for Clearly Lethbridge, a new online directory and marketing website that has launched in Lethbridge. The intention of the site seems to be to create an online directory of local businesses and to act as a central hub which will help to increase the search engine optimization and placement of each of the advertisers through the cooperative efforts of all. This is much like many of the online directories which attempt to do the same thing for businesses within specific categories, except that in the case of Clearly Lethbridge, the common thread is that all of the businesses are local to Lethbridge.
The company has some solid backing and is an extension of Clear Sky, who is a media company which operates several local radio stations. This should help Clearly Lethbridge enjoy some longevity while it attempts to build an advertiser base. There have been other Lethbridge business directory websites that have come and gone, some are still sitting dormant on the internet. A few of them have been good ideas, but have not continued due to the constant need to solicit advertisers and to keep content updated. Hopefully Clearly Lethbridge will have better luck.
At this point in time I declined to purchase advertising on the Clearly Lethbridge site, primarily because I accomplish much the same goals through my blog here, in addition to my other websites:
LethbridgeRealEstateOnline.com
I also do a substantial amount of social media marketing through twitter, facebook, and other sites. My web content is often syndicated out via over 400 directories and another 400 RSS feeds. Because of the combined reach of these sites and their syndication, the content that I publish reaches thousands of people.
As a simple test, I am writing this blog at 1am, Friday Nov 20th, 2009. I would expect that if you were to search "clearly lethbridge" tomorrow on your favorite search engine that this very post would already be indexed and ranking at or near the very top. Try it out and see if my marketing is as effective as I claim it to be.
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