Virtual Rebar Camp - Event 2 - Kendra Todd - Branding - Part 2
Choose your ideal client
- Who is your ideal client
- Determine your expertise (Your brand depends on you being an expert not saying that you are)
- Determine Personal Behaviors
- Choose Your Channels (Adversting, Seminars, trade shows, canvasing, network) Do you make them inclusive or exclusive
- Develop your customer delight system. You can't do this unless this is in place!
- Create Identity Materials - Create a tagline. This is the best part of marketing.
- Create a website (s.m.,navigation, testimonials, expertise)
- Establishing Social Neworking Presence
- Create Printed Materials
- Put Your Media in Place
Two Great Books to Read
The Brand Called You
22 Immutable Laws of Branding
Here is your Action Plan for Branding
Comments(2)