About a month ago Steve, a rep for Brian Tracy, came to speak at our weekly office meeting. He gave us the super quick motivational speech and then the pitch. "Did you learn anything today? Do you think you could benefit from listening to ideas like this for a full day?" Then he went through the what it cost, and the "deal" we could get today. A half price, two for one deal to see Bob Burg and Brian Tracy. I felt I could use some new ideas and a little pep talk, so I was one of three from my office who paid to attend.
I was sure what Brian Tracy's afternoon would be like. The morning session with Bob Burg was awesome. I knew Bob was the opening act and Brian was the main attraction. I was prepared for the afternoon to fly by as fast as the morning. Brian's session came with a booklet, with fill in the blank answers. His style of teaching was very traditional and not nearly as entertaining as Bob Burg. Don't get me wrong, he had great things to say and was humorous, but I did have a difficult time relating a couple of his ideas to real estate.
I noticed the guy sitting next to me was filling in all the answers ahead of time. After questioning him on this, he said it was verbatim what he'd read in his book. That made me start thinking..."Am I wasting my time being here?" "Should I spend my money on buying the CDs instead of paying to watch the real deal?" I think it's always encouraging to hear the author and feel the vibe of the seminar, but Brian Tracy has so many books I'd like to read/listen to, that I almost feel my money would have been better spent purchasing the CDs. Maybe that's why they offer a discount if you buy them that day?
The seminar was scheduled to end at 5:30 pm. I was hoping it would end a little early since I had to pick up my son. Unfortuntely there was one too many stories told, and a bit too much time taken promoting his books and CDs that the semiar went long. I had two sections left blank when I had to leave at 5:30pm. I would have thought the timing on these things would be down to a science. I was very disappointed I didn't get to hear the end and get a picture with Brian. Had I known, I would have gotten a picture at break. I mean, wouldn't my blog be so much cooler if I had a picture attached to it? :)
I'm re-reading this and it doesn't sound as positive as it should! Brian Tracy's speaking was very informative and had such valuable information. He spoke about prospecting, establishing rapport and trust, identifying customer needs, presenting solutions, answering objections, closing the sale, and referrals. Now if that doesn't fit what I need to know to sell real estate, why does?! I hope the library carries his CDs. There are so many I wan to hear, but would like to not have to pay big $ to do so.
I am going to start making a habit of attending these programs as often as I can. I think four times a year would be ideal, but I'll settle for twice a year. Do you have anyone else you'd recommend I look into? Although I think I have more than enough to get me started!
Has any of Brian Tracy's books/CDs changed your life? If so, which do you recommend?
Aja Shroll
REALTOR, GRI
214-669-2547
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