What's Being Whispered Behind Your Back?
WORK: Who Needs It?!!
When prospective buyers view a property for sale, the two things that they don't want to be reminded of are WORK and POTENTIAL PROBLEMS!!!
Remember to be careful of the subconscious messages you are sending to buyers while they are viewing your listing. I have observed all of the following in recent listings. They are sending messages you don't want the buyer to hear!
These are attractive floor fans, BUT what the buyers hear whispered in their ear: "Hmmm. . . the air conditioning system isn't doing its job."
Floor heaters send a similar message: "It must be cold in the winter. I'll need additional heaters and the utility bills are going to be high!"
Humidifiers: "Well, I guess they haven't installed one on the heating and air conditioning system. No telling how much that will cost!"
Doors that stick: "Oh, no! I just went through that in the house I'm in now."
Toilet plungers: "Plumbing problems? I'm definitely NOT dealing with that!"
Speaking a bit softer, but still whispering are full trash cans, and toilet brushes. All remind the prospect of work to be done.
When you are marketing your property, be sure it speaks positively about you. Create a crisp, clean, serene and welcoming environment. A Home Staging Professional can help you see things you may have missed. Take advantage of their suggestions and ideas.
Written by: Kim Dillon, Creative Eye Home Staging. We serve parts of Pennsylvania, Delaware and Maryland.
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