THE BASIC SIX exists so we can have something to say that you did something to sell the homes you have listed. OK...so this is going to sound down right harsh...If all i did was the basic Six, it would be because a. I dont know better, b. I am lazy, c. I have too much money and dont want to make anymore. Yes, I see some of you bloggers turning red in the face and just gnawing at the bit to start "Hacking" at the keypads to justify the basic SIX. Dont get me wrong, we need those basics to get moving (ok, our clients moving). BUT Lets look at some ways (3 of 18 we will cover) that you can be better...be ABOVE THE FREY! 1. Seminars/Workshops...not for you but by you. In my office, I have 30+ agents...only one of them is doing seminars/workshops to obtain clients and even he/she is not doing it very well. So i took it upon myself to organize a group of agents and put together a day of workshops. Everyone has thier farm, a flyer with their information on it, and on the flyer is a list of several different workshops going on during the same day. those agents are a part of the workshops in that they greet, get drinks for, take q and a from the attendees. After the workshop there is a period of time where the agents get to mingle and begin working with their potential clients. We have found that not all workshops are successful, but then again, nothing done is nothing gained. Also, we put on a list of homes from our office that work for those particular situations...for example: a couple of condos or starter homes that are listed for First Time Buyers Workshops; Appartment or multiplex homes for Investors Workshops..etc. Think of it this way, If your talking to your potential clients about listing their home, wouldn't it be nice to let them know you do workshops every month that place their home infront of groups of people that are looking for homes like thiers...its more that the basic Six. 2. You Tube. What else do i need to say. Its free if you have a video camera and a 12 year old to help you down load and voice over the video on the home you are listing. There are some really bad ones out there, but there are some really bad quality videos that are funny, fun, and really great!~ Also you can link your Youtube video link to your emails, mail drops, everything you want to have it on. Again, its something more that what the average Joe Real Estate Agent Does. 3. Town Festivals/Events/ etc. Your town has a 4th of July event, Farmers Market, Jazz festival. You should be in it! Recognition, exposure of the homes you have listed, finding buyers and new listers. There is a tremendous opportunity to do great! Step out and Rise ABOVE THE FREY!!!