
Often underestimated by Realtors is importance of the relationships you build with other professionals. Networking is not only something you do to get clients it is something you do to enhance what you do for your clients.
Let me give a couple examples of what I am talking about.
Example #1
During the peak of the market I submitted an offer on a single family home. I got a call back from the seller's agent, who was broker for a large real estate firm. She indicated they had multiple offers; a couple a little higher than ours. They decided to go with us. She did not know the other agents or their lenders. She knew me and our loan officer and was confident the transaction would go smooth. I thought, if the situation were reversed I would probably recommend my client consider taking her offer for the very same reason.
Example #2
In our town several townhouses had been on the market for a long time. I had a client who was desperate to move his townhouse quick and could not afford to lower the price below market. I got on the horn and notified all of my Realtor friends in the community about the unit coming available. It was a nice unit with a convenient location. The very first day we showed it, we had multiple offers in the first four hours. We closed early and painless with an agent and loan officer on the other side that I know well. My client has since sent me a few more referrals.
We all recognize this is a people business. That does not end with clients. It also includes the other Realtors we interact with. Remember it takes two agents to make a contract. You need to find Realtors just as much as you need to find clients.
The networking and relationship building does not end there. Venders are just as important. Without quality loan officers getting the mortgages, there are no sales. Home inspectors, surveyors, cleaners, contractors, escrow officers and handymen and many others are all critical to your success and your ability to best serve your clients.
When you think about where to spend your time and energy, just remember to not overlook those relationships.
Randy, I just had two Realtors within the last three weeks that were involved in multiple offer situations, tell me that the Selling Agent went with the Borrower that I gave a Pre-Approval Letter to, because they knew me and knew that the deal was going to get done.
So you are absolutely right about the power of networking, especially if the networking is done with people who are trusted professionals.