Real Estate: Online Promotion Techniques

Real Estate Broker/Owner with Real Living GreatWest

Almost everyone who is looking for a house today depends on internet for help. Real Estate Business has gone online and if you don’t want to be left behind then it’s high time that you guys keep pace with the technological revolution and get as much as possible from the various social media.

You can promote your real estate business with ease using real estate technology and that too free of cost. One needs to carefully choose from the many solutions available and keep the ones that are useful.

With lot of competition in the real estate market, it is very important that your real estate business is visible to more and more people online and this can be done via Search Engine Optimization (SEO) with the help of which you can get on top of various search engines.

In the past maintaining business secrets was the trend but today the scenario has changed. The more information you share, more people will trust you. Make sure you have content rich real estate website that gives complete authentic information about your company and the industry. This will drive lot of traffic to your website.

You should also actively participate in various real estate forums as many prospective clients exchange their views and opinions. You can answer their queries and help them in finding the house of their choice.

Blogging has also become very common and a powerful tool that helps realtors. Real estate blogs not only include write ups on real estate but also covers various other topics which are of interest to the readers.

Video marketing is a boon to the real estate industry. Sitting at home buyers will be able to get a peek at the property that they are looking to buy. You can get a lot of marketing exposure by putting up a video of your listings for free of cost on YouTube.

Social online networking is something that you should not really miss. Social networking sites like LinkedIn, Facebook, Twitter and Orkut are very helpful. You can get lot of referrals for your real estate business as all it takes is a click of a mouse. It saves lot of time, effort and energy and earns big for you!!


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using social media in real estate

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Gloria Laughton Allston

I agree with you Brodie and I think we should continue to preach this message loud and clear. If we don't keep pace we are doomed.

Nov 24, 2009 10:35 AM #1
James K Barath, CMPS
LeaderOne Financial Corp. - Crown Point, IN
FICO Pro, Certified Military Housing Specialist

Just remember that communication is the key no matter how you do it. Having online presence just means that you have arrived to the game. It doesn't mean you're a good or bad player.

Nov 24, 2009 10:42 AM #2
Joel Prince
The Principle Group, Inc - Hixson, TN
Hixson/Soddy Real Estate Broker

Brodie -

Thanks for your post.  That is a very logical set of actions serious professionals would do well to follow.

Nov 24, 2009 02:12 PM #3
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