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33 Comments on What’s on the BACK of your business card?
The listing idea is great, the best way to keep the prices down is to have 5,000 fronts printed with your info it and have the printer keep these, then print the 50 or so backs as needed with the house you are marketing. Used to work in the printing industry for awhile, can you tell :-)
Chris - great post. I am also in the printing industry and see soooooo many clients NOT take advantage of the back of their card to save a few dollars when Business Cards are the MOST important marketing piece you have. It is that first impression you get with potential clients. Another situation we see is on the back of their card is the website of the printer they got their free business cards. Why on earth would someone want to advertise a business on their card that in no way helps them with their business only that business on the back.
We have also come across some that buy those kits to do their own cards at home. just because a person owns a printer doesnt make them a printer. It comes back to first impressions. When one goes out for a sales call or networking event we all get dressed even if it is business casual. We dont go out looking rough in an attire we would go shopping in or do work around the house but that is the impression people give when their marketing collateral looks like it was printed off a $79 inkjet printer from a big box retailer.
Best thing one can do is to visit their local printer and sit down with them and go over their marketing plans for the yr and share your thoughts. That person should walk away with some great tips that will improve their marketing and maybe save money at the same time. Al's post above is a GREAT way to save money by taking advantage of printing shells and storing them for future printing.
Great Idea for a blank canvass. It's time for me to order cards...now I need to figure out the back too!
PS, love Al's listing on the back side is BRILLIANT.
I've seen all sorts of things on the back of biz cards. Chris I agree the most important thing is a call to action. Not another vanity statement of why I'm the best realtor in town. Give the recipient something that moves them to action even if they're not on the market for real estate. The action will make your card most memorable.
Great re-blog! I often times leave the blank space to hand write, "Thank You!" and add the time I showed a seller's home. I leave it face down on their counter or table, so they can see the Thank You first!
Great place to promote your websites and blogs.
Jerry
I put client testimonials on the back of my cards.
i didnt have anything there before.but now i have my home evaluation website name there
saying
"Want to know the value of your Home?"
www.mywebsite.com
Great idea! I have been thinking about it too. I am new to the business and just had my first cards made. Do you think it is tacky to put a printed label on the back of it to promote my website or advertise free market analysis?
I like leaving the back of mine blank to write on. You have a point though, maybe I'll add a little something with room for scribbles. Thanks for the post.
Had a blank set. Had a set that had rentals. Seen some with appointment times and other info... I'm a Small business owner and thinking of putting that on the back side. But that something I should run by my Broker. I know I've received cards with ad space sold on the back side..
Not found my card yet, been thinking that, its a work in progress
Great post but wish there were more ideas
This is a great post!
Now the back of my cards say, Do you want to know how much you home is worth? Call
***-***-**** for your Free Home Evaluation Today or go to www. My site .com for your
no obligation quote.
That should work, right?
I have a list of some required loan documents on the back of mine.
Mine lists the services we offer....Great tip....Thanks....
I am debating whether to put a mission statement, which is a bit long, but will fit OR promote my web site (search capabilities, neighborhood info, etc). Any suggestions?
Business cards certainly are the cheapest print materials out there, and they can be highly effective. Buy in bulk and pass them out like candy. And I like the "Thank You" suggestion mentioned above!
Hate to admit it, but my cards are blank on the back, however I'm ready to order new cards and have seen some great ideas here of what I could put on the back. Thank you for an awesome post and great ideas.
Eva Beshears
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