KNOW YOUR NUMBERS
Would it make sense to you to invest your time, energy and money into
a bottomless pit? Of course not. So why would you market yourself to
people that will not use your services or refer you.
You want your marketing dollars to go to where you are getting the most
value.
For the next six months, make it a point to find out from every new
client how they got your name. Keep track of the answers. You will soon
find out who, or what your best referral sources are. This is where you
want to spend your time and money.
Write down where your referrals are coming from.
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