I was just checking out another members profile and their lettering was very small. I still have very good sight but like most people I didn't take the time to read it because it was too small.

One of the hints I recently found was, make your advertising readable. A majority of the people we work with can not see as well as they did in their 20's. Your advertising and marketing not only needs to be big enough to read but it needs to have enough contrast to make it easy to read. I picked this hint up in a book called Why we buy : the science of shopping by Paco Underhill.

I saw a good example of this last week. I was driving by a nice restaurant overlooking the Sandy river a little bit east of Troutdale, Oregon. It was new so I wanted to know the name so I could find some information about it. I was driving by at about 25 MPH and could not read either one of their signs. The reason; the building had a nice stone facade and the lettering for the sign was a trendy copper. The lettering blended into the background making it unreadable. the tag-line of one of the companies in my local chamber of commerce is "A business with no sign is a sign of no business." In this case I have no name to look up in the phone book, or google. What are my chances of calling and making a reservation, or finding out the hours they are open?

So, that really cool really cool picture and gold lettering on the front of your business card may mean no one reads your business card. What about your website is it easily readable by your 60 something customers?

Hopefully this is good information and will help you be more successful.

Along those same lines I realize that in these blogs it doesn't seem like you can change the size of your text. However I know you can within the HTML coding. The other button at the top of your blog input box. I just don't know the coding.

So if someone knows of a site or post with some basic HTML information so that we can make our writing bigger and easier to read so we can reach all of our audience Please post it.

 Feel free to also post any stories you have about not being able to read someones sign, advertising, etc.