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Technology and Social Media in Real Estate

By Sami T. Siddiqui

Real Estate Broker/Owner with Real Living GreatWest

November 30, 2009 12:36 AM

Estate Are you overwhelmed about using technology in your real estate business?

If this decision is making you frustrated, then it is time for change!

There is always opportunity hidden in change. There are tons of opportunities out there on the internet. Make a quick decision and start learning how to employ technology in your business.

Internet is the way to connect to as many customers as possible in a single marketing strategy. The buyers in the new marketing world are educated and have access to far greater information than ever. A recent survey showed that 87% of the buyers in the USA are using internet for information in their buying process.

Websites provide all the information about properties and buyers can choose the location, price range, car parking, number of rooms and more as per their needs. They can also check on local transport and facilities in the area of their choice.

In the era of social networking you are in total chaos if you are a real estate agent dipping your toe in the social media waters for the first time. Networking sites like twitter, facebook, LinkedIn, blogging, are all platforms where you can carryout your business. These sites help you in industry referrals, keeping in touch with past clients, referrals from clients or friends, finding new clients or establishing your reputation.

Before jumping into the ocean of contacts, visit the social sites regularly to learn the rules of the game and the expected behavior. Look out for people who are in your area of business and learn how they are portraying their business.

A real estate agent must know that selling homes is not just about homes but a big part is about people. Present clients, past clients and potential clients form the core of an agent’s network. Naturally, every agent wants and can make that network grow.

Creating a page on facebook or a community network on twitter or just posting your website on any of these sites will land you in a pool of prospective clients. Posting of relevant news stories, offer photos and using the discussion boards to generate a buzz highlights you and increases your network of prospective client.

An important aspect to be remembered is that social networking sites are ranked high in search engines and these rankings could carry on to your website or blog as well.

Don’t wait any longer to take advantage of the latest technology and social media to get in touch with your current clients and consider expanding it by meeting prospective ones!

For additional resources and information please visit the following sites.

Resource Links:

http://www.gmacrealestate.comt

Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net

GreatWest GMAC Search all MLS Listings: http://www.LocalHomeLink.com

GreatWest GMAC Consumer Buyer/Seller Blog: http://www.GreatWestBlog.com

T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com

Brodie Stephens (Executive Vice President) One Stop Blog: http://www.brodiestephensblog.com

GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings: http://www.HouseTalkOnline.com

GreatWest Videos: http://www.youtube.com/brodiestephens

Facebook Brodie Stephens Profile Page: http://www.facebook.com/brodiestephens

Facebook GreatWest Profile Page: http://www.facebook.com/searchmlshomesforsale