Special offer

Price Reduced-What Do Buyers Think When they See the Sign?

Reblogger
Real Estate Agent with Hunterdon County Homes

Original content by Cindy Jones
Today will driving through a couple of local neighborhoods the “PRICE REDUCED” sign riders caught my attention.  In an area where some houses seem to fly off the market and others languish it made me wonder what do buyers think when they pull up in front of a house with the “PRICE REDUCED” rider front and center.

The first questions that popped into my mind were:

Was the house originally overpriced?
Wonder if the seller is desperate?
Is the house in poor condition?
What is the listing agent doing?


If a buyer has been casing a neighborhood for months they may know the reason why the house is sporting the “PRICE REDUCED” sign.   However if they are just arriving in the area or starting their house hunt the sign screams there might be a problem.  There are buyers who would look at a “PRICE REDUCED” sign as a open invitation to make a lowball offer whether one is warranted or not.

It seems announcing the positive “MUST SEE INSIDE”, “GREAT PRICE”, “SEE ME ON THE WEB” or many others are better sign riders to encourage a buyer to want to learn more about the property.  

Personally my listings aren’t ever going to sport a “PRICE REDUCED” sign rider even if the top of the sign post has to remain empty.

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