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79 Comments on Real Estate Technology...or Terminator in waiting?
If what you are saying was true, we'd see more people using limited service real estate companies. I don't see many, if any, of those here. At the end of the day, people still want to go see a property before making an offer. Someone has to show them that property so I think we're here to stay.
Steve,
It is true instead of exporting we import the trade imbalance is scary. We have become a service society that does not manufacture anything anymore.
Wow. Loved the Farmer vs Salesmen stat. That was great
Steve - I believe real estate in the midst of all the technology, tools and gadgets will always be a people to people business. We are a service oriented business and while there may be some aspects of what we do that can be outsourced or automated, there are too many other facets of what we do that require that "personal" touch.
I would say that walk in traffic has all but disappeared. As we no longer control "The book" which was the incentive for people to visit a Real Estate office, the easy of shopping from your computer screen as replaced the need to actually go to a Real Estate office. There are many offices which have closed locally in my Market including two of the larger firms.
Upon a recent visit to drop off a contract, with another huge "Brand" I noticed the bull pen was empty. This huge office had a total of 3 people doing administrative work. That is a lot of overhead to convey an "image". It was eerie.
Are Real Estate offices a thing of the past? Perhaps more a victim of the lacklustre market and economy as well as the trend to seek what you need and want online.
Just went back to brick and mortar after spending a year with a virtual office. I have found that many folks still want the "feel" of something more than meeting at a starbucks
have a great day
tony
Steve, we still get walkins in my office. I go in when I have floor duty, but most of my work I do at my home office.
Tony, Thant is my feeling too, a office of some kind lowers the perception that your operating out a car, and that this is a legitimate enterprise.
Rebecca, I think the simple approach is the best, a floor schedule in a physical office instills confidence in a agency, gives agents the flexibility they need and allows new agents to pick up clients and learn the ropes under the supervision of their broker.
I think we all need to adapt and evolve with the changes in technology. As long as we're willing to learn and change we won't be left behind.
Nathan, Technology is our friend as long as we don't rely on it too heavily, I still believe in personal contact above all.
I have tried having no outside office at all, and found it as hard to do as going without a land line at my house. Both seemed like good ideas until somebody wants to meet me from out of town and can't get5 to my house, or DSL company refuses to give you internet without a phone line.
Steve, you are definitely on the right career track! Thanks for an exciting post.
Steve, I like this post - very thought-provoking. Lucky for us, buying a home is a human emotional process that will always be in need of good negotiators.
Dianne, I totally agree...and people don't purchase property every day so working with an agent with thousands of closed sales behind them is a calming affect for sure.
I'm not sure that you need a physical location to sell listings any more than you do as a buyers' agent.
I also believe that a good agent will continue to add value to their clients with their knowledge and ability to help their clients through the process.
I think you're on the right track. I don't see how any real estate franchise is going to be able to afford an office in the future. Right now, I work out of my condo... But, I'm on the web, so I'm everywhere.
Steve, the world is definitely changing. I don't know what will happen, but I wouldn't count the traditional agencies out as the good ones will adapt and take advantage of new technology. Thanks for the great post.
Rene' Please don't take offense to this, but a social media marketing company (such as yourself) is not the same as a main street office whose job it is to sell properties for sellers looking for a legitimate office location. Buyer agents working from home is a fine business plan.
Gabe, I'm ready to adapt and evolve...but not throw my hands up and quit (but if the rest of you want to quit I'll be happy to take care of your clients...I have time).