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Woops, looks like I missed the five year anniversary of my real estate sales license.

Was I supposed to get a cake or something?

One of the first things I learned in this business is the lure of tomorrow's price.  Somebody's always wanting tomorrow's price.

When I was new in the business in 2002, of course, it was the sellers wanting tomorrow's price.  You'd run the comps for them and they'd add $30,000 or so to whatever you told them.  This is how prices would rise, because everyone was always listing at tomorrow's price, and then when it sold, tomorrow's price would become today's price, and then they'd raise it up more.

Today of course, it's the buyers who want tomorrow's price.  Prices are going down, so buyers are looking at the comps and mentally subtracting $30,000 or so off of whatever you tell them.

Where it really get's interesting is if the home is already $30,000 or $50,000 below comps.  When that happens, buyers completely ignore the comps and mentally subtract $30,000 from a price that's already low, shooting [themselves in the foot] for the day after tomorrow's price.

The market as it is has a way of educating buyers and sellers, by a process of beating the greed out of them.  The core skill I've learned in five years are patience and the ability to refrain from saying "I told you so" in so many words.  People come around eventually. 

 

 

37 Comments on I Want Tomorrow's Price

John, great point.  I'm always surprised when the buyers encounter something that really is below market and still want to discount further.  It seems people have a general "drop everything by at least 10%" rule they think must be followed.  They can miss out on a great price due to that misconception.

07/01/2007 05:00 PM by Palmetto Bay | Redland Real Estate | Maggie Dokic (EWM Realtors)


Hi John -- great post.  On my side of the business they always want yesterday's rates.  Why did'nt you lock me yesterday?  I demand yesterday's rate.  What part of yesterday don't they understand?

07/01/2007 05:12 PM by Bruce Bourgault, Vice President, Mpro (Central Pacific Home Loans)


Sweet.  Good point about yesterday, too, Bruce. 

Just tell them this:  "[Shaking fist...] Damn you, second law of thermodynamics!!!"

07/01/2007 05:29 PM by Elite Properties


John, I have learned that all you can do is educate your buyers and sellers of the current market and try to guide them as best you can. This way with your professional guidance they can make a decision that they will be comfortable with.

 Jeff

Orlando Real Estate

07/01/2007 05:52 PM by Jeffrey Funk (Realty Executives Central Florida)


John, timing is everything and hindsight is always 20/20.  Your analogy of yesterday and tomorrow is great but you should enjoy saying "I told you so", at least once.  When you know a price will not work, and it doesn't they have hired you for your expertise and professionalism.  So when your  are acting as a buyers agent and a buyers asks to make a low-ball offer that you know won't fly and tell them so and they insist, it is nice to tell them you hired me for my knowledge.  My job is to help you buy the home you want, now if you want this home let me help.  Anyway great post.

07/01/2007 06:49 PM by Gary White~ Grand Rapids Real Estate, FlexIt Realty, a call or click away! (Flexit Realty~Serving West Michigan)


It's interesting to see how this slowdown will play out.  I've been in the business since 1993, and used to catch my breath and gasp when buyers suggested I write their offer for 15% less than list on what I already thought to be a well-priced home.  More times than I could believe, it got countered and eventually settled for substantially less that the list price. 

You never really know what a seller will take if he is motivated enough!

07/01/2007 07:00 PM by Vicki Lloyd ~ MBA, ACRE, e-PRO, Realtor Lake Forest, California (The Real Estate Professionals)


Buyers who just want to discount every listing price by x% really aren't attuned to the market. Their agent can tell them whether a home is overpriced, right on, or offered at a discount. It's important to do the research before submitting an offer - otherwise the buyer can lose out.

07/01/2007 08:09 PM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


John, great post. It's always funny to me when folks still want to discount an already discounted property. Greed is definitely in most people's nature and many times can keep them from getting a bargain. We cut off our noses to spite our faces sometimes. I believe much of that greed is driven by the term "buyer's market." People have a misconception that this means that all sellers are suddenly desperate and will take any offer that comes along, no matter how ridiculously low it may be.  Keeping the "I told you so's" to ourselves can be the biggest challenge, can't it?

07/01/2007 08:48 PM by Ryan Hukill - Edmond RealtorĀ® (Hukill Group - Paradigm Realty)


John,

I just try to be the purveyor of information and hopefully, everything else will fall into place. It's a rough time out there--that's for sure.

07/01/2007 09:10 PM by Diane Bell, Hilton Head Real Estate, Bluffton (Charter 1 Real Estate, Hilton Head, Bluffton, SC)


John. what a great point!

I have never really thought about it myself, but now that you brought it up, buyers are not making the adjustment in price assuming a fall in prices tomorrow...and sometime they do want to get away with reducing the price of a property that is way below market value already...

Educate. educate.educate... thats all we can do... if that doesn't work, let them shoot themselves in the foot

07/01/2007 09:14 PM by Nattalie Cornwall (Metrobrokers/GMAC Real Estate)


Come on John... I know you have to say "I told you so".... (at least to yourself or under your breath) don't you?  I know I do!!  Although, I've limited myself to only saying it 10 times a day since it was getting totally out of hand!  <wink>

07/01/2007 09:33 PM by Sue Nelson, Broker/Associate Las Vegas Real Estate ~Team Rhino~ (ERA Sunbelt Realty)


John

Great post..I love the statement " beating the greed out of them". It's too bad it has to be that way for so many buyers and sellers. 

07/01/2007 09:44 PM by Terry Lynch (GMAC The Kee Group)


Wow, thanks everyone.  As for I told you so, remember I said that I don't say it in so many words.  I still say it, otherwise how would I get my second offer accepted.  Usually it goes something like, "Well, now you've had some experience with the first offer, and this one is priced pretty well like the first one was...."  I also tell people about the bell curve.  My whole bell curve speech is a whole 'nother post, probably.

I guess over time as well I've been less likely to let people shoot themselves in the foot if I feel I have a chance of forcibly wrestling the gun from them.  If I think I'll get shot, then I let them do it and then just try to save their other foot. :) 

07/01/2007 09:50 PM by Elite Properties


Kind of like the borrower who wants yesterday's rates. LOL

6% goes to 7% and the sky is falling. *sigh*

07/01/2007 09:56 PM by Tom Burris | FHA VA & Conv. Texas Mortgage Loans (DallasLoanGuy.com)


Hi John,

Let's see the bell curve post!  :) 

I am new and haven't had the opportunity to say 'I told you so', yet.  ;)  I have something interesting happening right now, though.  I will have to post about it if it becomes a sale. 

 

07/01/2007 11:12 PM by Phoenix Arizona Real Estate ~ Doreen McPherson (Keller Williams Arizona Realty ~ Scottsdale ~ Tempe)


Doreen,

I'll work on that whole bell curve post thingie. 

Welcome to the business!  Your psychic friend, Johnnie, is getting a reading.  You're starting to think.  "Boy, this is one crappy hobby.  I have to work at it every weekend and use my own gas money.  It wouldn't be so bad if it were a job and I started making money..."

Don't worry, it takes some time to get things going, and at least in my case it didn't help that I was on a learning curve about what to say and how to make sales happen.  It'll come.   

07/01/2007 11:29 PM by Elite Properties


Good Post, Indeed they do will come around. Over the many cycles, it is always the most difficult when it's a Buyer market. Seems the Buyers always get the message quickly and sellers get to slowly. In the revers, the seller's always get it quickly. When you understand the the dynamics, they both get it and they both like to jerk people around. I remain firm and won't play the BS game. Haven't ever lost anyone that was realistic. Been lucky I guess.

07/02/2007 12:46 AM by San Diego Real Estate Voice authored by William Johnson GRI CRS e-PRO (RE/MAX Associates)


I'm with you, William.  I never lost anyone realistic.  Of course, that falls out trivially by my definition of "realistic".  :)

07/02/2007 12:47 AM by Elite Properties


So true. We are seeing more and more of pushy buyers. Actually if they are gracious, evertually we can get a deal.

07/02/2007 01:02 AM by Sandra Williams (Rancon Real Estate)


It's equally as amazing when it's a seller you're working with that doesn't want to budge on their price, yet the home's they're looking at they're wanting to go in at a substantially lower offer.   And  HAPPY  5th  to  you!!  :)

07/02/2007 06:52 AM by Ed Vogt, Grandville, MI Audu Real Estate (Audu Real Estate)


Wow, I get to have my cake, and read it, too.  :)    

07/02/2007 09:09 AM by Elite Properties


John, join the party (or no party) I too missed the 5 year anniversary milestone of getting my license (5/10/02).  And yes, I remember the yesterday - and I am working on my patience.  And I think that we are all being educated with this market.  I learn something new every day (but greed is not a problem for me).  I think the buyers and sellers are still really confused on what is the right approach.  But thank goodness for agents like us that is willing and able to educate them and do it with patience and sensitivity.

07/02/2007 09:57 AM by Rosemary Brooks -Mother & Daughter (866)-750-8282 (Family Realty Group - 866-750-8282)


You are correct, I cannot count how many buyers (and sellers) lost out on initial offers and counters.  Especially over the past 24 months.  Then a few weeks they "come around" and the house (or buyers) are gone

07/02/2007 10:19 AM by Jennifer Walker-Derby, Realtor Extraordinaire (Re/Max Westside)


I'm a huge fan of "Buy Me" the show on HGTV and i find myself screaming at the sellers....some can be quite greedy.

07/02/2007 11:40 AM by Agnes Ikotun (AI Virtual Solutions LLC)


John,

It's so true what you say there. The ones with tomorrow's price are half sincere about the transaction, testing the market for its staying power. They have time and if the right thing comes along, they'll do it. The ones who mean business better understand what the market is and act accordingly.

07/02/2007 12:47 PM by Esko Kiuru - Las Vegas NV Mortgage Consultant (Sinifox Financial)


John, great post!  As for your great line "beating the greed out of them" it seems to be resulting in more reasonable offers- instead of 30k, it's 29k off.  Maybe we all need bigger sticks to speed up reality!

07/02/2007 01:04 PM by Options Realty


John,

Wonderful post as always. I was having a very similar conversation just this past weekend. I find it very frustrating sometimes being in business of "real estate." As you said "somebody's always wanting tomorrow's price". 

D.

07/02/2007 04:51 PM by Diane Szoke & Carolyn Dubrofsky (Charleston Your Home )


Happy 5th John.  I agree with Rosemary, above that buyers and sellers are confused right now. They listen to all the hype, see the homes sitting around for months, get Foreclosure U emails bombarded at them daily. My buyers are all telling me they think the market will go down much further and they are waiting. I think that is the mindset of a lot of people. Investors and rehab people are still buying, around here anyway.

07/02/2007 05:45 PM by Karen Hurst ~ Real Estate Broker ~ Warwick ~ Rhode Island (Storm Realty LLC)


Thanks for a great post & happy anniversary.

I think a lot of people in the real estate biz right now just want tomorrow...as in...the sun will come out tomorrow!

07/02/2007 07:57 PM by Kelly Sibilsky ~ Lake Zurich RE/MAX Real Estate Agent (RE/MAX Unlimited Northwest)


Great post! I've encountered the quest for tomorrow's price when listing second homes or recreational property. The seller becomes fixated on a "pie-in-the-sky" price and then they tell you "I'm in no hurry to sell..I'll just wait for a buyer to come along that will pay my price".

Of course, the property sits on the market year after year, and the buying public begins to develop the idea that there's something hugely wrong with the place. Many second home sellers in particular don't seem to understand that they disadvantage themselves by overpricing. 

07/02/2007 09:48 PM by Wayzata Lakes Realty: Eric Kodner Sells Luxury Homes


Happy 5 year anniversary!  It seems like some people would rather put in a low offer on an overpriced home so they can get a "great deal."  That great deal is actually just true market value.

07/02/2007 10:05 PM by


such a good point! the market has survived us all! congrats on 5-year mark! that's a great accomplishment in such a high turnover industry :)

cheers,

cindy 

07/02/2007 11:25 PM by Cindy Lin @ Staged4more, ASPM, IAHSP,IRIS, CSP (Staged4more Home Staging & Redesigns)


John - If only my brain could remember all of the good scripts I'm learning at Active Rain.  "Tomorrow's Price" -- that's a great one! 

07/03/2007 11:50 AM by Andrew Lietzow-MBA, e-PRO, SRES (Re/Max Real Estate Concepts)


John great post. I agree with you when you say the market will beat the greed out of them. I see this with sellers where they are holding out for that extra one or two thousand and it ends up costing them 10 or 20 thousand dollars in the end.

07/03/2007 08:39 PM by Adrian ALVARADO VICTORVILLE REAL ESTATE (Citywide Realty Alliance)


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John Lockwood
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