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activerain How to Generate Positive PR This Fourth of July ???

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Services for Real Estate Pros with RALPH ROBERTS REAL ESTATE MACOMB COUNTY

activerain How to Generate Positive PR This Fourth of July

by. Ralph R. Roberts

activerain, JULY, 2007-If you are like most Realtors, you plan on taking a little break this Fourth of July to celebrate with family and perhaps even mingle with fellow residents of your community. However, you could be missing out on a tremendous marketing opportunity.

While local stores are stocking up on flags, ribbons, and fireworks, you may want to think about purchasing a couple cases of flags yourself and distributing them in your area. My brother David has made a tradition out of it in his market the Royal Palm Yacht and Country Club.

Every year in anticipation of the Fourth of July, David and about 15 volunteers, including his own family members fan out across his farm area, planting 18-inch American flags on every lawn in the neighborhood-about 800 in all. The team meets at about 6:30 pm for pizza and soft drinks before setting out on its mission and wraps up a couple hours later.

In the morning, they do one last drive around to make sure they haven't missed any homes. David also sends cards to all the people who receive the flags, saying, "Happy 4th of July, Enjoy your flag!"

The residents of this small, tightly knit community love it, and every year, David receives about 50 handwritten letters from residents thanking him for their flags. The flags pull the residents of the community together and stand as a reminder of the fact that this community and the United States overall are great places to live. It also demonstrates David's commitment to the community.

Ralph R. Roberts, official spokesperson for Guthy-Renker Home and author of Flipping Houses For Dummies and Foreclosure Investing For Dummies (John Wiley & Sons), can be contacted at 586.751.0000, or by e-mail RalphRoberts@RalphRoberts.com.

Ralph R. Roberts  GRI CRS
The Ambassador of Enthusiasm
"Official Spokesperson of Guthy-Renker Home"
Author of Flipping Houses FOR DUMMIES
Author of Foreclosure Investing FOR DUMMIES
Author of Advanced Selling FOR DUMMIES

67775 Van Dyke
Washington Mi 48095
Office: 586-751-0000
Fax:   586-752-8959
Personal Assistant -Lois Maljak: 810-533-3448
Virtual Assistant- Kandra Hamric -734-446-0328

RalphRoberts@RalphRoberts.com

http://www.realtytracker.com/ Guthy Renker Home
http://www.aboutralph.com/ Speaking/Coaching
http://www.ralphroberts.com/ Real Estate Site
http://www.kolleenroberts.com/ Tribute
http://www.flippingfrenzy.com/ Mortgage Fraud
http://www.bignail.com/  Branding
http://www.macombcountyvoice.com/ Community
http://www.getflipping.com/ Flipping Houses Site
http://www.activerain.com/ Real Estate Network
http://www.myspace.com/ MySpace
http://www.vrea.com/ Virtual Assistants

Comments (7)

Bruce Swedal
Denver, CO
Denver Real Estate

Does it get him business?

Jul 01, 2007 02:51 PM
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent

Sounds like a good plan - I have heard of others doing it in the past.

Now Have a Blessed Day.

John Occhi, Hemet REALTOR
Mission Grove Realty
Hemet CA Real Estate

PS - I think you are the only person in the RAIN who has a longer Sig file then I do....

Jul 01, 2007 02:57 PM
RALPH ROBERTS
RALPH ROBERTS REAL ESTATE MACOMB COUNTY - Sterling Heights, MI

Does it get him business?  $170,000,000.00 in 2006

Ralph R. Roberts  GRI CRS

Macomb County Real Estate Broker
The Ambassador of Enthusiasm
"Official Spokesperson of Guthy-Renker Home"
Author of Flipping Houses FOR DUMMIES
Author of Foreclosure Investing FOR DUMMIES
Author of Advanced Selling FOR DUMMIES

67775 Van Dyke
Washington Mi 48095
Office: 586-751-0000
Fax:   586-752-8959
Personal Assistant -Lois Maljak: 810-533-3448
Virtual Assistant- Kandra Hamric -734-446-0328

RalphRoberts@RalphRoberts.com

http://www.realtytracker.com/ Guthy Renker Home
http://www.aboutralph.com/ Speaking/Coaching
http://www.ralphroberts.com/ Real Estate Site
http://www.kolleenroberts.com/ Tribute
http://www.flippingfrenzy.com/ Mortgage Fraud
http://www.bignail.com/  Branding
http://www.macombcountyvoice.com/ Community
http://www.getflipping.com/ Flipping Houses Site
http://www.activerain.com/ Real Estate Network
http://www.myspace.com/ MySpace
http://www.vrea.com/ Virtual Assistants

Jul 01, 2007 02:58 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

We have another realtor who has been doing that in my neighborhood for many years -- the flag with her card is planted in front of everyone's home.  I don't know that it gets her business -- but it is very patriotic.  I don't want to step on her toes, so I will have to deliver pumpkins instead!

Jul 01, 2007 03:08 PM
Dan Tobias
Rodeo Realty - Northridge, CA
Northridge Real Estate Expert

Giving away flags on the 4th of July, Labor Day, and Memorial Day are very big out here. I have seen 3-4 flags from different realtors on one lawn quite a bit. When everyone starts to copy a good idea it just doesn`t have the same effect

Jul 01, 2007 03:23 PM
Kimberly Grant
Exit Leon Crawford Realty - Huntsville, AL
Real Estate Agent - Huntsville Alabama
Interesting idea.  People here are SOOOOO serious about their lawns I am not sure how this would work. It would not hurt to issue the flags and let them do what they wish.  I might start working on this now for Labor Day!! Thank you for sharing
Jul 01, 2007 03:25 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
That is a wonderful idea.  Most of my neighbors have military ties.  I gave yellow car magnetic car ribbons to my neighbors after the Iraq War began and many of our troops from the community shipped out. 
Jul 01, 2007 06:29 PM