Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
ONE SIZE DOESN'T FIT ALL, in shoes or real estate marketing plans.
Rich Jacobson reinforces in my mind the value of social networking for business generation. In his counterpoint to a post by Liz Provo, Rich provides a need for balance in real estate promotion. I agree and will take the need for balnace one step further and stress the need for agents to focus on what works for them and not be concerned about what others think. If one wishes to spend 4 hours a day participating in social networks, fine If one wishes to spend a Saturday knocking on doors in their area, fine.
Rich also describes that value of more traditional real estate marketing. Smart thinking. We can all benefit from traditional agent "self promotion". However, since so many consumers, primarily prospective home buyers, use the Internet to begin their home search (looking at pictures of homes for sale), it behooves agents to have an Internet presence, whether traditional web sites, or through social networking.
DOOR TO DOOR or LINK TO LINK? Participating in social network sites is not a substitute for other types of real estate services marketing. That said, a quality presence on the Internet can enhance your existing business plan. I engaged in many types of traditional advertising for years before going "All Internet all the time" marketing in 1995. Agents licensed within the past 5-10 years are far more likely to feel comfortable with Internet marketing. In fact, it may be the only thing in their business plan.
WHAT DID THE BROKER SAY ABOUT THE INTERNET WHEN THEY HIRED YOU? New agents are likely to take their lead from their broker. Of course, many newly licensed real estate sales persons are shocked, shocked to discover in their first week following joining a brokerage that the broker is not going to hand them buyer or seller leads. I know from experience, many years ago, that it was a shock to me. Newly licensed with no buyers or sellers means no business??? What to do? Back in the 1980s, the best source of new business for new agents was opportunity time, manning the telephone for specific times and, if a buyer or seller called or walked through the door, they were yours. Things have changed and, for many real estate offices, telephone time either doesn't exist or offer limited "opportunities".
If the broker doesn't maintain an Internet presence, they are not likely to recommend it to their new agents. They'll continue to recommend the marketing systems that worked for that broker over the years. It may be all that broker knows. Yes, I know brokers like that and agents who are wondering what to do and when and how and "will someone please help me".
ENTER SOCIAL NETWORKS. Not a day goes by that I don't get e-mail inviting me to "join" or "link to" a fellow agent's page on Twitter or other networks. I'm happy to oblige since I understand the value of ubiquity with Internet advertising.
YOUR MOST VALUABLE RESOURCE IS YOUR TIME.
Time is running out.
Time is of the essence.
Time goes by.
Time to get busy.
Time is money.
All true and all critical when considering where to spend that most valuable resource, your time. Social networks have proliferated in the past year or two. So, when asked to link to or join this site, network, blog, etc., or that, I spend some time examining the site or group and deermining how that network fits into my marketing and business plan. However, I join few because they don't have the saturation I seek for a web site. Of course, the best social network for me is ActiveRain. ActiveRain is fully integrated into my marketing plan and enhances my business in many ways.
FOCUS, FOCUS, FOCUS. What I've found over the years is that it really doesn't metter what type of advertising, marketing, promotion, networking, etc. we use, the important thing is that we are serious and use them.
HAVE A PLAN AND EXECUTE IT! Brokers and agents with a plan and a budget (time or money) will benefit from their promotion if they take their business and their time seriously.
ADVICE FOR NEW AGENTS. Get out of bed and go to work every day, even if your "office" is 15 feet away. Work through social networks, web sites, direct mail, e-mail promotion, etc. Just work it.
LEARN FROM YOUR OWN SUCCESSES and DON'T RELY ON YOUR BROKER FOR BUSINESS. How did you meet your first buyer or seller client? Build on that. Learn from that. Network with other agents. Network on the Internet and connect with others. Network in your community and learn from your neighbors and local businesses. Listen to your broker, but don't expect them to provide you with enough business to succeed financially. Brokers are pulled in many directions and expect new agents to develop their own sources of business.
SUCCESS IS A FOUR LETTER WORD - WORK.
Get the word out! "Hey, Home Buyers and Sellers, I'm here and I can help!"
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.