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Which is the most Recognizable Real Estate Franchise brand in the nation? ---------------------------------------------------VOTE NOW

By Stefan Swanepoel

Services for Real Estate Pros with New York Times Bestselling Author & International Speaker

December 03, 2009 10:04 AM

Six months ago I wrote a blog post about The Changing Face of Real Estate Franchise Brands that garnished a lot of attention because I dared to compare and even more list in order the top 10 franchise brands in my opinion.

Then last month my blog post Merge Creates One of the Largest Real Estate Franchises in Northern America exploded with over 155 comments as the debate continued about brands when a significant number of agents had never even heard of the brands mentioned.

Well now I have created an opportunity to see what the industry really thinks.

Real Estate Franchises

Starting today and until midnight on Friday, December 11th, everyone has the opportunity to grade the top 35 real estate franchise brands on a scale on 0 – 5; starting from “Never heard of the brand” all the way up to “Excellent brand.”

Base your vote on your experience of the brands visibility, awareness and impact in your local market.

There have been various studies reporting who is the largest, has the most agents, does the most transactions, etc. Now we will determine the Top 10 real estate franchises as voted by the industry itself.

GO TO THE VOTING PAGE ON RETRENDS HERE

Please help get the word out to as many agents as we can so that we can have a fair and representative vote. Many thanks. Results will be announced on December 15th and full details published in the 2010 Swanepoel TRENDS Report due February 2010.

Feel free to leave a comment below on who you think is the #1 franchise brand in your area after you have voted.

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Barbara Linick

ERA Troy, Realtors - Hollywood Park, TX

It will be very interesting to see the results!

Dec 03, 2009 11:31 AM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

You bet Barbara. If we can get over 10,000 votes cast we will have a very creditable result. Can’t wait to see who make the top 10.

Watch this post for updates as the votes progresses.

Dec 03, 2009 12:34 PM

Lane Bailey

Century 21 Results Realty - Suwanee, GA

Realtor & Car Guy

I'm going to reblog it to try to get a little wider with it. It will be interesting to see the results... there are a couple of logos I don't recognize up there.

Dec 03, 2009 03:08 PM

Roy Giordano - Top Real Estate Expert

RE/MAX Central, Marlboro, Manalapan, Freehold, Old Bridge NJ - Marlboro, NJ

Top Agent Marlboro NJ, Marlboro/Manalapan Homes

Interesting post, it will be even more interesting to see the results. I have to cast my vote for Century 21, not just because I work for them. Century 21 is a recognized Real Estate brand world wide. A great company to be associated with.

Roy Giordano

www.roygiordano.com

Dec 03, 2009 03:21 PM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

Thanks for the repost Lane. I agree it will be interesting so see who the industry votes as their top 10.

Dec 03, 2009 05:10 PM

Lee & Pamela St. Peter

Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC

Making Connections to Success in Real Estate

Hi Stefan, interesting poll - There were a few names I'd not heard of at all... I'll try and help get the word out for folks to go vote - I'll tweet the poll. Looking forward to the results.

Dec 04, 2009 01:31 AM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

Thanks Lee & Pamela for help getting the word out.

As at Friday 6:30AM 4,000 votes had been cast. This is going to be a fantastic survey with great representation.

Stefan Swanepoel
Author: Swanepoel TRENDS Report
Author: Swanepoel Social Media Report

Dec 04, 2009 01:39 AM

Susie Blackmon

Ocala, FL

Ocala, Horses, Western Wear, Horse Farms, Marketing

I voted and tweeted! Look forward to the results. The next few years will be very interesting I bet.

FWIW, I can offer that I have been with 2 'major' brands and except for 1 walk-in, any business that I have gotten has come from my own websites. Voted already, and have

Dec 04, 2009 02:48 AM

DriveBuy Technologies

DriveBuy Technologies - Austin, TX

Stefan-

Happy to participate, and FYI for busy folks, the quiz takes all of 2 minutes, tops.

I'm even more happy to report that I work with clients in what I suspect will be all the top brands in this list, and many of the brands that are of lower familiarity to most. Sixteen of the logos above appear on at least one mobile website that I've created for clients.

And yes, the distinction between franchise and other forms of ownership is very important when considering aspects of brand awareness in real estate. REALTORS®, in my experience, are just as likely to promote their team or office over the national brand, and this is due to both the image-heavy nature of the business and the relaxed branding guidelines that many companies with a national presence enforce with regard to their franchisees.

Dec 04, 2009 05:58 AM

Alix Pinzon

Open Mortgage, LLC NMLS # 2975 - Downey, CA

(562)743-6086

Absolute Real Estate & Appraisals of course.

Dec 05, 2009 01:28 PM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

Thanks for voting and encouraging others to do the same Susie and Ian.

Dec 05, 2009 01:43 PM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

UPDATE on FRANCHISE VOTE:

Sunday morning. Votes cast have exceed 12,500 - can you believe that 12,500 votes!!!

That's great representation. Three franchise brands are neck-in-neck for the lead and six others have a very strong showing. Wander who will fill the #10 slot?

Voting still open till this Friday at http://is.gd/5bGMl

Dec 06, 2009 01:04 AM

Anonymous

Janine Weaver Kimble

I voted, tried to be as open minded as possible...but there is one I gave a 5 too....RE/MAX!!! Imagine that!! I was surprised how many there were I had never even heard of though! Will be interested to see the final results of course!

Dec 06, 2009 10:13 AM

#20

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

That’s OK, they and a handful of other deserve a 5. It the combined input of thousands of votes that will make the results interesting for all the many lesser known brands. I too an anxious to see the Top 10.

Dec 06, 2009 01:21 PM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

UPDATE on FRANCHISE VOTE:

Thursday morning. Over 7,500 agents have cast over 250,000 votes. Unbelievable!!

That's the largest online survey participation ever. reat representation.

Voting still open till this Friday at midnight http://is.gd/5bGMl

Dec 10, 2009 02:17 AM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

Voting is now closed.

11,355 people voted casting just over 390,000 votes. VERY IMPRESSIVE.

Thank you to all who participated. Irrespective the outcome, the results reflect the opinions of a very significant segment of the real estate industry and is probably the largest survey of its kind ever undertaken in the real estate brokerage industry.

It is an impressive example of the power of social media and email. All votes will now be scrutinized for irregularities and then tabulated into meaningful lists. Results will be posted on www.RETrends.com on Tuesday December 15th.

Thank you.

Dec 12, 2009 02:24 AM

Stefan Swanepoel

New York Times Bestselling Author & International Speaker - Ladera Ranch, CA

TUESDAY DEC 15th. The RESULTS are now available:

Detailed results have been posted at http://bit.ly/REarticles

Dec 15, 2009 12:39 AM

Steve, Joel & Steve A. Chain

Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Stefan, This is great information you've brought about and as you stated a remarkable response.

Dec 15, 2009 01:39 AM

Yolanda Hoversten

Self Employed - O'Fallon, IL

Referrals for O’Fallon, IL & the Metro East

Hi, Stefan. Interesting survey. I hear a lot about KW, ironic though that the only one we have in my area closed about four years ago. Prudential is a young real estate franchise, yet it's at #5...cool. Thanks for the info!

Mar 07, 2010 09:21 AM

Anonymous

Jack Simpson

There are so many real estate franchises, it's not surprising there isn't a clear cut #1. It's very hard to seperate yourself amongst the crowd. I am trying to get into the franchise business, it's a very tough decision. I checked out this franchise directory and was overwhelmed with the options available.

Oct 11, 2010 03:29 AM

#27

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