When you are marketing, be it a classified ad, brochure, flyer, etc., how do you know you have a powerful, effective headline? Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.
For example, if your headline is the name of your company, the classified ad would read: 'Joe's Plumbing. For more info, call 1-800-000-0000." How does that sound? Does it grab your attention? Does it want to make you call Joe NOW and ask for his help? Of course not!
That headline does NOT work. But if the headline is: "Any Plumbing Problem Expertly Diagnosed And Solved Fast, With All Work Guaranteed - same Day Service. Call 1-800-0000". That headline does work. If you have a current situation (say, water spewing from a pipe or a sewer line completely blocked completely) you want to be able to make one phone call and have your problem solved. Joe is telling you that he provides same day service - just what you need.
Put every headline you use in your ads, letters, flyers, brochures to this test.
TIPS FOR STRONGER HEADLINES: · Telegraph a dynamic benefit or promise
· Add "How To" to the beginning (How to own this home for LESS than you are paying in rent)
· "Flag" your targeted prospects. (Example: (ARTHRITIS SUFFERERS: HOW TO END PAIN IN 59
SECONDS)
· Arouse curiosity
· Use meaningful specifics. (Egs: 59 seconds is more "specific" than "in seconds".)
· Use powerful attention-grabbing words, like "Warning", "Guaranteed", "New", 'Now."
Look at the ads you have been promoting. Examine each and every detail of the ad. Check your responses. Are you getting the return you desire? If not, FIX IT!
Your efforts will pay off with more sales with less effort.
Just thought you should know.
Have a profitable day,
Steven
;)
;)
