When pricing a house for sale, it's important to remember that EVERY HOUSE HAS IT'S OWN "STORY"... no two houses are exactly alike and their "stories" determine the correct pricing. They may be next door to each other, they may be the same size, and have a similar floor plan ...
but their "stories" are never the same!
Houses For Sale have THEMES ...
- Cape Cod
- Town House
Houses for Sale have SETTINGS:
- Lot Size ... small enough to see in neighbor's windows, large enough to need a riding mower
- House Site ... busy street, quiet court, top of hill, bottom of hill, the middle of nowhere
- Views from the House ... urban, rural, woods, gas station, church, liquor store, school yard, water view
- LOCATION ... LOCATION, LOCATION, LOCATION!
Houses For Sale have PLOTS:
- Floor Plan ... location of rooms, number of levels
- Number of Bedrooms and Bathrooms
- Parking Situation ... garage, carport, street, alley
- Quality of Construction ... oak floors or carpet, ceramic or vinyl floors, dual-pane windows or single pane, granite or Formica, brick or vinyl front
- Builder's Reputation
Houses for Sale have MOTIVATING FORCES:
- Age ... older and charming, newer and boring
- Condition/Upgrades ... remodeled baths/kitchen, upgraded light fixtures, fresh paint, new flooring
- Proximity to amenities ... parks, shopping, athletic clubs, places of worship
- Proximity to detractors ... noxious smells, undesirable noises, power lines
Houses for Sale have COMPLICATING FACTORS:
- Schools ... reputation, standardized scoring results, ranking
- Neighbors ... lots of children, mostly mature adults, diversity or lack thereof
- Possibility of future development(s) nearby
Stories & Houses For Sale have CONCLUSIONS/ENDINGS:
- Sold quickly, sold slowly
- Sold for top dollar, sold disappointingly low
- Withdrawn from the market without selling
For the story to have a favorable conclusion/ending, all of the details that make the house unique must be factored into the marketing and pricing. Every buyer will read the house "story" differently.
Price a house according to it's own "story"
and it will sell quickly and for top dollar!