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Survey on good service This summer I decided to try to improve my tennis game by hiring an instructor to help me work on my serve.  Prior to offering any coaching, he asked me to show him what my current serve was like.  So, I did. 

After a few demonstrations he looked at me and said, "Really, your serve is good enough."  Well, it didn't take long for me to look for another instructor, someone who would be as dissatisfied with the status quo as I am. 

It also made me think about the fact that I am glad I don't feel that way about my business. Working with home buyers requires, not only a great deal of dedication but also a healthy level of dissatisfaction until every detail is taken care of.  

Some people think that a buyer broker simply shows houses to their clients until the client decides on the right one, the offer is written up and we eventually attend a closing and get a commission check for our attendance.  In fact, there is really so much more involved in doing the job correctly.  

A thorough buyer broker

  • points out possible flaws in the property or neighborhood
  • does research on the adjacent properties
  • looks in the town records for any prior additions and building permits
  • gets utility costs from the current owner
  • determines whether or not the home is in flood zone or near wetlands
  • prepares a comparable market analysis to determine an appropriate offer price
  • negotiates the offer to get the best price and terms for the buyer
  • protects the buyers' confidential information at all times
  • puts the buyers' needs before their own
  • sets up and attends a thorough home inspection
  • renegotiates following the home inspection
  • helps the buyer find the right mortgage lender
  • suggests a competent real estate attorney
  • reminds the buyers of their mortgage contingency date
  • keeps on top of every contingency date
  • goes back to the property with the buyer to take measurements, if necessary
  • conducts a thorough final walk-through of home
  • follows up every detail necessary to get the transaction to a successful closing

Doing an average job will often get an agent to a closing table, but to receive referrals, repeat business and to build a business for life, it's crucial to maintain a degree of dissatisfaction until everything has been done to best serve a client.  

As a home buyer, when you are purchasing your most important investment, you deserve a much higher level of service than just - good enough.

 Copyright 2009 - Claudette Millette, Broker, Owner, The Buyers' Counsel - (508) 881-6230

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51 Comments on When is Service "Good Enough?"

DEC
05
2009
320,285 Points 5 Featured Posts Outside Blog

This is something that I have been after NAR to supply to home buyers about what it is we actually do for them.

2:47pm • #1
483,070 Points 1 Featured Post Localism Sponsor Outside Blog

Hi Claudette,  " Good enough ! " ?    How about " Gone enough ! "  Too  many in our business provideing that level of service !

2:52pm • #2
388,421 Points 2 Featured Posts

Claudette,

This is a very good post delineating many of the benefits of using an agent.  When we think that we have done enough for our client, we should continue a dialogue to make sure that they are satisfied, which apparently the tennis instructor did not do with you.

2:53pm • #3
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Hi, Laura:

You are right.  I just looked at the NAR information and could not really find anything that lists out the services of a buyer broker.  Surprising...

Bill:

Gone?  Do you mean, as in abandoning or simply not providing good service?

Ron:

Communication is an extremely important part of the process. (The tennis instructor has no idea...)

 

 

3:00pm • #4
708,952 Points 63 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Claudette... I love this post and think it says so much about you and why you are a great agent.  Many people look for clients to be satisfied, while you look to exceed merely satisfying and that is what makes ALL the difference!  Way to go!

5:00pm • #5
1,226,278 Points 262 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Cludette...

That's a very interesting take on good service ... and remind me NOT to challenge you to a game of tennis!

6:34pm • #6
1,007,488 Points 36 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's important that home buyers understand what we actually do for them.  Especially since here, most agents don't even come to the closing table; the escrow officer does it.

6:43pm • #7
360,757 Points 36 Featured Posts Called Shot Master

Claudette,  I read a post yesterday about "average" that was very similar.  Good enough is not good enough!  Strive for excellence in everything.

6:43pm • #8
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Hi, Steve:

Thanks so much for your kind words.  People really do appreciate good service and I have been fortunate enough to have clients who have expressed it to me in a number of ways. 

Richard:

Thank you.  I would be happy to play a friendly game of tennis with you - any time.

 

 

 

6:48pm • #9
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Christine:

I would miss going to closings.  However, I know that customs vary in different parts of the country.

Marian:

I guess I missed that post.  But, I do agree with the premise.

 

6:54pm • #10
1 Featured Post

This is an excellent approach to your business. Never rest until the details are taken care of and your customers are in their new home.

7:05pm • #11
412,393 Points 1 Featured Post

I'm always striving to do better, you have to raise the bar , good isn't enough that's for sure.  I like the post today.very much. Thanks for the reminder that we need to always do more.

Patricia/Seacoast NH

7:21pm • #13
126,176 Points

Great post

I find when someone settles for good enough they get less service,

have a great day

tony

8:03pm • #14
707,448 Points 36 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Claudette, As you know I read this post on Facebook, but I had to come around to the A/R platform as well to say perfection is the enemy of good enough. The two positions don't get along...and shouldn't, keep up the good work. I'll offer a ski lesson, if you give me a tennis lesson...your serve.

  Congratulations on the featured post...and I was over due in my Subscription as well....Your Friend, Steve

8:12pm • #15

Claudette, it is the details that make the difference and also bring in the referrals. Wouldn't want it any other way. I just hope my competition doesn't figure it out. Thanks for the reminder!

8:30pm • #16
176,333 Points 8 Featured Posts Attended Rain Camp

I think this is a great explanation of what we do as buyer agents for our clients. Thanks for a very comprehensive list of our talents!

8:31pm • #17
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Patricia:

I am glad you liked it. Thanks for reading.

Tony:

I am sure that all of your clients get good service from you.

Steve:

"Perfection is the enemy of good enough" I like that.

Thanks for the offer of the ski lesson.  I used to ski when I lived in California but the cold here actually got to me. If I decide to try again, I may take your up on it.

Thanks so much for subscribing, Steve.

Craig:

I hope your competition doesn't read this.  Best of luck.

Lise:

Your welcome. 

 

 

9:04pm • #18
622,286 Points 21 Featured Posts Outside Blog

just good enough and not pointing out potential major issues to first time home buyers is just plain wrong.

9:19pm • #19
162,900 Points 27 Featured Posts Outside Blog Attended Rain Camp

When I was in the Marine Corps I used to tell my Marines "attention to detail saves lives". And now as a Realtor(R) I still say "attention to detail saves lives", just in a different way. Good post.

a

9:22pm • #20
238,972 Points 1 Featured Post

I always chuckle when a rookie agent talks about how much work was involved with a transaction.  We knew it all along.

9:24pm • #21
546,415 Points 11 Featured Posts

Hi Claudette -- Well said.  Complacency is a bad trap to fall into.  One must not only master a great deal of topics to be an exceptional buyer's agent, but one must be very intuitive, in the present, and really intune with the needs of the buyer and the current transaction to be proactive and ensure they are well represented.  To do it well is not easy, no matter how the mechanics of the process look.  I couldn't agree more with you.

9:27pm • #22
523,939 Points 10 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Claudette-you have a great way with analogies and of course I agree with all that you say.  I'm particularly drawn to the post because of your tennis analogy.  I also play tennis and feel the same way you do regarding instructors, although it's been a long time since I had one.  I prefer to play against better players than myself...that works for me.  Anyway you make a great point.

9:28pm • #23
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Russ:

You are so correct about that.

Nathan:

My brother was a Marine and his son (my nephew) as well.  I like your expression, "Attention to detail saves lives."  I am not sure we are exactly saving lives, as you did, but I think we can save people a lot of grief by doing a good job for them.

Thank you so much for your service to our country. It is greatly appreciated.

Sybil:

It takes awhile for new agents to realize - it is always a lot of work...

 

9:31pm • #24

Wow, is that a true story? It is not that I doubt you but it is so hard to believe that the instructor would say something like that. That would be equivalent to telling a home buyer that the apartment they live in is good enough, that they dont need to buy a home.

9:37pm • #25
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Chris:

Those are some nice reflections on the work of a buyer broker.  Intuition is a very important part.

Hi, Nick:

Thank you so much for saying that.

I also agree that playing against better players is really the best way to improve but sometimes it is good to get a few pointers from a pro.  Alabama is a long way but if you are ever in the area, we can hit a few...

 

9:40pm • #26
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

James:

It is a true story.  It's possible that he thought I was beyond hope...   I like your analogy about the apartment.

 

 

9:43pm • #27
147,462 Points 3 Featured Posts Localism Sponsor Outside Blog

Very well stated!  When you are aiming for the top, you want people beside you that are aiming just as high!!!

9:44pm • #28
392,760 Points 11 Featured Posts Attended Rain Camp Called Shot Master

Claudette, love your analogy and love your list. It's sad that most buyers have no idea what a realtor does for them other than finding the house. 

11:34pm • #31
DEC
06
2009
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Leah:

Thank you.  I guess we will just have to inform the public whenever we can.

7:17am • #32
806,042 Points 27 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi Claudette,

You made a strong point by using a relevant analogy. It's all in educating the buyers before to let them know the many tasks that you will be handling for them. Following your lead will definitely lead to repeat business and referrals! Congrats on the featured post..was well deserved. 

8:09am • #33
201,669 Points 2 Featured Posts Outside Blog Attended Rain Camp

Hey Claudette - very thorough.  We absolutely should be incorporating the essence of your list into the value prop we deliver in our consultations (while being careful not to overpromise!). 

And don't forget to ask for the reference and stay in touch following the sale - build that sphere!!  ;)

9:56am • #34
549,726 Points 7 Featured Posts Called Shot Master

Claudette:

Excellent post!  The tennis instructors comment of your serve being good enough is interesting.  Imagine the coach of Venus or Serena Williams or Roger Federer telling them their serve is good enough, let's not work on it!  Sounds like you have the heart of a champion.  Congratulations

10:16am • #35
291,720 Points 5 Featured Posts

Claudette: Thanks for this. I agree with you. There's a fine line here as a lot of us might never be satisfied which can be dangerous. That being said, we all want to do our very best for our client. Good enough may mean not going the extra mile. Thanks again!

10:44am • #36
283,981 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Claudette,  Amen, there is literally nothing more to say.  I love your list of all the things Buyer's Agents do, it's a lot more than playing "BARBIE" to do it right.  All the best, Michelle

11:37am • #37
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Dorie:

Thank you.

Lisa:

It's always important to ask for references.  People are usually pretty good about that as long as they are happy with your work.

Ron:

If you saw my serve you would definitely not put me in the same sentence as Venus or Serena but thanks so much for the kind thought.

Paul:

All we can do is our best - and try to avoid mediocrity.

 

 

11:38am • #38
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Michelle:

I am glad you like the list.  I haven't thought of Barbie in quite some time. (But she was a favorite doll of mine.)

 

 

11:42am • #39
236,117 Points 10 Featured Posts

Hi, Claudette. Congratulations on the feature....GREAT post!

I think people's  standards for service are alot lower than they used to be. I'm constantly amazed by how many sellers are satisfied with "good enough" and don't withdraw their listing when it's apparent that they don't have an agent who goes the extra mile or at least re-list with someone far more attentive and proactive.

 

11:54am • #40
1,215,833 Points 44 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Claudette - Nice list of bullet points to show the value of a solid buyer's agent. Hopefully your work is done for now and you can squeeze in a couple of sets.

12:43pm • #41
707,448 Points 36 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Claudette...I'm not one who does many re-blogs, I guess I have too many of my own thoughts to express, but I did place a link to this blog on my last post. I hope it gives you a second round of interest and comments. Steve

1:26pm • #42
122,575 Points 3 Featured Posts

Amen.  Buyer brokers do an awful lot of work.  I hope everyone takes your post to heart - especially buyers.  I think so many buyers really are unaware of what a buyer broker or just how much they do.  Oh, I could go on and on....   -Marian

2:57pm • #43

I'm sure you offer good service but there are just too many other agents out there doing the same thing and even more agents who aren't as good doing it as well.   

4:34pm • #44
297,129 Points 17 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Thanks to Steve for bringing this post to my attention.  I enjoy every minute of being a buyers' agent.  This is a very good post!  The great thing about "buyers" is they are coming into your area, and you WILL be their agent for life!  If their buyers' agent does an excellent job - it's like paying it forward....the referrals will come!

5:56pm • #45
338,720 Points 9 Featured Posts Called Shot Master

Claudette,  Nice post!  You must be quite successful at what you do! Keep up the good work!

9:49pm • #46
331,664 Points 8 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Being a buyer broker is a lot of work.  In the military, we used a term called continuous improvement" to always take a critical look at our processes.  That is the same attitude that I use with my business.  Thanks for sharing with us.  Good post

9:53pm • #47
9 Featured Posts Localism Sponsor

Claudette, Great Post!  Sub-par Service (pardon the pun) is rampant in our industry.  Your list rocks!

10:34pm • #48
DEC
07
2009
290,486 Points 14 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I agree with this post 100 percent! Especially the part about pointing out flaws in a subject property -- as buyers agents it is not our job to "sell" a particular property but to help a buyer dissect it.

1:35am • #50
102,455 Points

Claudette,

I'm sorry but I don't understand why you fired your tennis instructor.Did you hire him to give you complements or to teach you to play tennis better?

He actually gave you a complement using this statement,unless you are a professional tennis player.

Zijuzijazijana

4:31am • #51
395,027 Points 35 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Eva:

If you saw how bad my serve is you would realize that it was no complement - he was just being a tad lazy.

 

6:51am • #52

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Claudette Millette - Metrowest Mass Buyer Broker

Ashland, MA

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The Buyers' Counsel

Address: 27 Thomas Street, Ashland, MA, 01721

Office Phone: (508) 881-6230

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