Michigan has an difficult economy...I guess that has been pretty well established. We have a state government that has had thier economic head in the sand for more than 50 years...nothing ventured nothing gained.
The average Realtor® in the West Michigan area, based on the number of sales and agents, is selling less
than 6 homes per year. Hardly enough to make a living. So agents are looking at new ways to utilized sell promotions.
Some sell promotions go to the point of degrading our profession in my opinion. Survival is one thing that moves to the top of the list when income drops and the bills aren't getting paid. I understand, desperate times call for desperate measures.
Recently an agent stood on a street corner holding a sign...it might have been a great promotional idea until the newspaper added a twist.
It basically said Realtor's® will do anything to close a sale. Clean houses, wash dishes, do repairs, replace locks, help move....anything!
I wonder...do you think my financial consultant will come over and clean my house? Will my doctor come over and do my dishes? Here is one, my dentist...I'll bet he would come over and shovel my sidewalk (winter here).
Keeping professional isn't just saying no....to requests for help. Keeping professional is the very act of doing your business as professionals and promoting your business in a professional manor.
No wonder people align our profession closer to auto salesmen image than Financial consultants. The fact is we as real estate professionals handle on average, as a profession more dollars because of the value of peoples homes than financial consultants.
Note: I have a couple friends that are car salesmen, they are nice people but the image of car sales people is well documented based on public perception.
When using personal promotions look at what it does for your personal and professional image. Does it promote you as a buffoon or a professional. Does it get the job done, promoting your current clients and yourself or is it just a gimmick that will be viewed as a gimmick?
Remember for every action there is an equal and opposite reaction!
How do you stand on personal promotions and your professional image?
Are YOU a licensed Michigan Realtor or Broker? Want to do more than survive? Thrive in this market, give me a call. Always confidential, just conversation, but could be the best career move you ever made!
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Email: garywhite@FlexItRealty.com
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