Promotional advertising specialties products are intended to serve as reminders of you and your services.
But do prospects and contacts really want these things?
Promotional advertising specialties products are items such as a bags, calendars, baseball caps, pens and similar items that businesses give to prospects, clients and contacts. They carry your name, office and contact information.
Intended to serve as reminders of you and the services that you provide, these items are also known as 'advertising novelties', 'promotional products' or simply 'trinkets & trash'.
You can include these things in mailing to clients such as surveys and newsletters.
Since they add bulkiness to your mailings, recipients will be more likely to open the envelops because they are curious about what's inside.
The best promotional advertising specialties products:
- reflect your personal brand and the client service you provide
- be consistent with your ideal clients' standards of quality
- distinguish you from other agents in your market
Unfortunately most widely available promotional products meet all these criteria.
Many look like they were picked from a clearance bin in the local discount store.
In practice, agents generally purchase similar items from the same or similar catalogs. As a result, the promotional items favored by real estate agents are virtually indistinguishable from each other.
Why spend money on anything that makes you look just like the other agents?
To learn more about advertising specialties, see Beyond Promotional Advertising Specialties Products—No Trinkets & Trash
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