Real estate boils down to a fairly simple job description: Generate leads and turn them into closed business.
-Real estate columnist and coach Bernice Ross
Leads are the lifeblood of any real estate practice. Along with converting prospects to clients, lead generation is probably the most profitable task you can block into your schedule. It's not overstating the case to say that lead generation skills mean the difference between success and failure in a changed real estate market-just ask the thousands of former real estate agents who fell by the wayside in recent years.
Why? They simply lacked a cost-effective way to create a steady stream of leads. When listing opportunities dried up, so did their real estate careers. With fewer active buyers and sellers in today's challenging market, it's more important than ever to make the most of every opportunity to generate leads and turn them into personal contacts.
Today's do-more-with-less business climate means operating with scarce marketing resources, so it's important to invest wisely in lead generation.
Converting prospects to qualified leads is the first link in the chain of conversions that brings your business to life. Without a consistent lead generation program, you may never get to the client service activities most real estate pros consider to be their core strengths: presentations, proposals, offers, negotiations and closings.
Master lead generating skills with this free ebook: http://www.eneighborhoods.com/report_leadgen.html
Comments(1)