Missy: Sounds like you take care of the "fear" upfront, allowing your internet leads to move at their own pace.

Guarantees are very important in any business especially a professional service business like ours.  Good Job with this.

Now Have a Blessed Day,

John Occhi, Hemet CA Realtor
Mission Grove Realty
Hemet CA REALTOR

Guarantees are difficult to do....so whatever you can guarantee makes clients swoon

These are excellent guarantees for anyone, but especially for REALTORS and brokers.  Thumbs up!

Hmmmm...

Love the guarantees!!  It would make "others" much more comfortable with choosing to do business with YOU!!

Paula, that is the goal, to give them space and be respectful of there privacy

John thanks for stopping by.

Larry, email dripping has been the key for me as it allows them to drop out.

Karen, Thanks

Frank, HUMMMMMMMMMMMM ?

Susie, we end up doing business with many people years later as they grew to know us through our permission marketing.

Missy,

Many leads I get on the Internet seem to be bogus..just lurkers and they do not answer back..but I still follow through with all of them at least 3 times..then if they still do not respond then they get zapped.

Neal, do not zap them. They are just not ready. Most of my leads that convert takes months.( some over a year )  I put them in a drip campaign and let the system work. I am not advertising their product, there are other good ones, but I use Intersend.com. Check it out, as I've been using it for 8 years with great results. Honestly very few internet leads are ready, they need nurturing. I customize my letters and have a link back to my site in every letter and now to my blog. I think you can get 1-3 months free to try them.

I got a call Sunday, my first one from a couple, unhappy with their realtor she said, " I've been reading your blog and you seem to really understand the Ann Arbor Market". I was so excited !

Missy,

What a wonderful guarantee.  I have many of those policies myself, but not in writing, I just do them.  Maybe putting them in writing would be a good idea. 

Good job,

Fran

Missy, love the guarantee idea! Good job. I find too, that alot of my leads are bogus, but I'm going to take your advice and nurture them a bit longer.

What a great idea. When people go on my site they can view listings but if they want detailed information  they have to provide their email address and many do not do it. If I have something like this they might be more willing to provide their email address.

Fran, I have it on the web site, but it is in my first few letters I sent out in the drip.

Mike, DON'T give up !!!

Gita, try it, I know some people disagree, but if your web site shines, they will register to see the data. My best site is so good, I have no problem getting emails and phone numbers. Hey, I didn't design it all the credit goes to my web master. He is a genius !!

Missy, what a great idea.  Most people don't want to leave their information because they don't want to be bothered - we have the same approach but never called it a "guarantee" - thanks so much for sharing.

Rick and Ines, I haven't forgot about calling you, have carried your number around for 2 days.Hopefully I will get to it tomorrow. Thanks for commenting.

Missy - love this idea - we approach it the same but never put it out as "guarantees" - may I borrow? Happy 4th! :-)  

Cyndee, of course you can use ANYTHING I share on activerain.

Thanks Missy - the same goes for me to you! :-) Have a good one.  

Hi Missy,

that is a wonderful guarantee, and I hope you won't mind if a borrow some of it too!  I think if someone were on your website and saw even a portion of this, you would be the Ann Arbor or Washtenaw County Realtor they would feel most comfortable with. 

Great idea ,I let them opt in\out of drip email ,they select type and if they want to receive it and they can remove themselves at any time

Joanne, you are welcome to take anything I post here.

Margaret, I also have a op out button on all my drip campaigns.

Missy,

I like the idea of putting your guarantee out where everyone can see it!  You always have great information in your blogs(and links back)!  Proofs in the pudding, because here I am reading this one from July 07, just a couple of days before New Years Eve!!

Happy New Year to you and your family from Toledo!

Hello Missy!

Yes, I actually call them my Buyer Service Commitments.

1) I answer all voicemails, emails, and text messages within 24 hours if not the same  business day.

2) I do not practice Dual Agency.

3) I will not answer my cell phone during an appointment with a client.

4) I practice consultative services INSTEAD of High Pressure Sales Techniques.

5) I will implement my VITO power if necessary.

6) I attend all Home Inspections WITH my clients AND shadow the inspector WITH my client.

7) I insist on a Home Inspection for Residential Home Buyer's

At this time...this is all I can think of off the top of my head.

Happy New Year to you!

Moriah Martin

Hello Missy!

Yes, I actually call them my Buyer Service Commitments.

1) I answer all voicemails, emails, and text messages within 24 hours if not the same  business day.

2) I do not practice Dual Agency.

3) I will not answer my cell phone during an appointment with a client.

4) I practice consultative services INSTEAD of High Pressure Sales Techniques.

5) I will implement my VITO power if necessary.

6) I attend all Home Inspections WITH my clients AND shadow the inspector WITH my client.

7) I insist on a Home Inspection for Residential Home Buyer's

At this time...this is all I can think of off the top of my head.

Happy New Year to you!

Moriah Martin

Rick, yes you did read it 6 months later. Why not? I tell them at pre-list anyway.

Moriah, Great list I like it .

LOVE it !  And thanks for sharing the idea.  May I feel free to use it?

Jacki and Jerry, of course you can use it, my pleasure

Hi Missy, consumers expect this today.  But don't get it from so many marketers.  Seth Godin talks about this all the time - permission marketing.  More and more I just tag as spam emails that come from people I don't know that don't have EASY unsubscibe-ability or are off topic.

Keep up the great work. 

Good idea and sound advice thanks.

These are great tools to help the clients feel at ease.  I had to realize that customers are on their own schedule and not to rush them.  I just watch them look at the same house over and over again and let them know I am available.  I pray it works in my favor. :)

Great input.  I like your list and your philoshy!

Great ideas and approach, Missy.  Thanks for sharing!

Missy, 

you do a fabulous job.  I moved up to Petoskey from Atlanta GA. and am an assistant to Lori Jodar.  I am studying for my e-Pro, and am learning MUCH from the agents who are willing to share their knowledge!  I was a GRI Governor in GA for 6 years and I know from experience, that the agent who is willing to share her/his knowledge, is the agent who earns most respect, and referrals from other agents!

Again, you are a great example of what agents should aspire to be like!

Mary Dowling, assistant to Lori Jodar 

mary@marydowling.com

Thanks Lori, I appreciate your kind thoughts.

Missy - I am willing to bet that you have no problem building your email subscriber list - this is a great guarantee.

You make me want to vist your web site. Great way to make buyers feel at home. As we know buyers need to move at there own speed and like the idea of hiding in the background. This lets them know up front you are allowing them there privacy...